Fractal Analytics strengthens executive leadership team – Saurabh Mittal to drive CPG and Retail Practice

Published By : CNBC

WASHINGTON, Nov 13, 2012 (BUSINESS WIRE)

Fractal Analytics, the most global provider of analytics, has announced that Saurabh Mittal has joined them as Senior Vice President, Consumer Packaged Goods and Retail.

Announcing this, Srikanth Velamakanni, co-founder and Chief Executive Officer added, “Saurabh’s hands-on experience working with Fortune 500 CMOs and CIOs in social media innovation and customer experience will bring tremendous value to Fractal Analytics and its clients. Saurabh is a recognized industry expert who will drive innovation and strengthen our client relationships.” Saurabh commented, “I am excited to be part of Fractal Analytics’ high energy environment. I will be a thought partner of Fractal’s key and emerging clients and will work closely with Fractal Sciences to deliver client value.” Fractal Sciences is Fractal’s innovation arm working on advanced Big Data and machine-learning problems to deliver a scalable computation infrastructure, advanced algorithms and analytics consumption platforms to Fractal’s clients.

Saurabh is based out of Fractal Analytics’ Delhi office. Saurabh brings more than 15 years of experience consulting with global clients in North America, Latin America, Europe and Asia. Before Fractal, Saurabh was a senior leader and global head of the Customer Experience consulting practice at Wipro. He earned an MBA from University of Oxford where he was a British Chevening Scholar and received his engineering degree from IIT Delhi.

About Fractal Analytics

We believe analytics is critical to deeply connect with consumers, earn customer loyalty, make better decisions to reduce waste, and ultimately improve lives. Fortune 500 companies partner with Fractal to build breakthrough analytic solutions, set up analytical centers of excellence, and create a culture of data driven decisioning.

We solve problems, operationalize solutions to drive results, and ultimately drive change in organizations towards fact-based decisioning. We help businesses: (a) Understand, predict and influence consumer behavior; (b) Improve marketing, pricing, supply chain, risk and claims management; (c) Harmonize data, visualize information, build dashboards and forecast business performance.

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SOURCE: Fractal Analytics

Careen Foster
510.229.2166
careenf@fractal.ai

OR

Sharmila Shah
91.22. 4067.5800
sharmilas@fractal.ai

Copyright Business Wire 2012