TA Associates announces investment in Fractal Analytics

Published By : MoneyControl.Com

TA Associates, a leading global growth private equity firm, and Fractal Analytics, a global provider of advanced analytics to Fortune 500 companies, today announced that TA Associates has acquired a minority stake in the company for an investment of USD 25 million.

“We believe that the big data space represents a very significant opportunity as companies have understood the power of data driven decision making but are struggling to operationalize and institutionalize analytics inside their organizations,” said Naveen Wadhera, Director and Country Head, TA Associates Advisory Pvt. Ltd., who will join the Fractal Analytics Board of Directors. “Fractal is one of the most respected players globally in this space and has been experiencing accelerated growth, making it the ideal company with which to partner. We look forward to working with the company’s management team to further build value in Fractal.”

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“We chose to partner with TA Associates because of their excellent track record in helping profitable companies become outstanding businesses,” said Srikanth Velamakanni, Co-Founder & CEO of Fractal Analytics. “We are passionate about helping companies leverage advanced analytics to better understand consumers, optimize pricing & marketing and compete more effectively in the marketplace. Our partnership with TA will help us fuel this passion further.”

“Fractal has a top notch team of data scientists and world-class analytics solutions that continue to create tremendous business impact for leading Fortune 500 companies,” said Kenneth T. Schiciano, a Managing Director at TA Associates who will join the Fractal Analytics Board of Directors. “We are delighted to back the company in its mission to institutionalize data driven decision making in corporations, and anticipate a very mutually beneficial relationship.”

“Over the last two years, Fractal has seen revenues almost triple in size, making us one of the fastest growing companies in the industry,” said Pranay Agrawal, Co-Founder and EVP, Fractal Analytics. “We are excited about how this partnership will help us expand our footprint and meet the growing client demand for analytics solutions. We are confident this collaboration with TA will prove beneficial to our clients and employees.”

Nishith Desai Associates and Goodwin Procter LLP provided legal counsel to TA Associates. DSK Legal provided legal counsel to Fractal Analytics. Avendus Capital served as exclusive financial advisor to Fractal Analytics. TA Associates Advisory Pvt. Ltd. provided advisory services on the investment.

About Fractal Analytics

Fractal Analytics believe analytics is critical to develop a deep understanding of consumers and earn customer loyalty, and make better data-informed decisions. Leading global companies partner with Fractal Analytics to build breakthrough analytics solutions, set up analytical centers of excellence, and institutionalize data-driven decisioning. Fractal Analytics serves clients from offices in San Francisco Bay area, Greater New York area, London, Mumbai, New Delhi, Singapore and Dubai. For more information, please visit www.fractal.ai.

Fractal Analytics’ flagship Customer Genomics™ solution helps marketers learn complex customer behavior at an individual level. Its proprietary pattern recognition and machine learning algorithms learn from every transaction and customer interaction, including from social media, helping marketers build a complete view of individual customers across attitudinal and behavioral dimensions. In May, information technology and research advisory company Gartner named Fractal as one of the top five “Cool Vendors in Analytics, 2013.”

About TA Associates

Founded in 1968, TA Associates is one of the largest and most experienced global middle-market growth private equity firms. The firm has invested in more than 425 companies around the world and has raised $18 billion in capital. With offices in Boston, Menlo Park, London, Mumbai and Hong Kong, TA Associates leads buyouts and minority recapitalizations of profitable growth companies in the technology, financial services, business services, healthcare and consumer industries. More information about TA Associates can be found at www.ta.com .