Only a free mind
can fly
Scale AI across your enterprise—from strategic decisions to daily operations. Unlock measurable outcomes and transform challenges into opportunities.
Only a free mind can fly
Our Story
Vision
Mission
In a world where enterprises face unprecedented complexity and change, Fractal emerged as a pioneer in analytics and artificial intelligence.
What began as a vision to transform decision-making has evolved into a global force driving enterprise-wide AI transformation for Fortune 500 companies.
We understand that true enterprise transformation isn't just about technology—it's about creating sustainable competitive advantage through better decisions at every level of your organization. This understanding, combined with our deep expertise in AI, engineering, and design, enables us to deliver solutions that create billion-dollar impact for our clients.
Our Story
Vision
Mission
In a world where enterprises face unprecedented complexity and change, Fractal emerged as a pioneer in analytics and artificial intelligence.
What began as a vision to transform decision-making has evolved into a global force driving enterprise-wide AI transformation for Fortune 500 companies.
We understand that true enterprise transformation isn't just about technology—it's about creating sustainable competitive advantage through better decisions at every level of your organization. This understanding, combined with our deep expertise in AI, engineering, and design, enables us to deliver solutions that create billion-dollar impact for our clients.
Our Culture Model
Culture at Fractal comes alive through experiences, symbols, rituals, and stories, intentionally designed around three elements
Culture at Fractal comes alive through experiences, symbols, rituals, and stories, intentionally designed around three elements
1
Values
At the centre are our Values; the underlying beliefs that guide all our choices.
1
Values
At the centre are our Values; the underlying beliefs that guide all our choices.
1
Values
At the centre are our Values; the underlying beliefs that guide all our choices.
2
People Principles
People Principles define how we treat each other and form the bedrock of experience at Fractal.
2
People Principles
People Principles define how we treat each other and form the bedrock of experience at Fractal.
2
People Principles
People Principles define how we treat each other and form the bedrock of experience at Fractal.
3
Leadership Principles
Leadership Principles are mindsets and behaviors that influence how we lead.
3
Leadership Principles
Leadership Principles are mindsets and behaviors that influence how we lead.
3
Leadership Principles
Leadership Principles are mindsets and behaviors that influence how we lead.
Our story
In a world where enterprises face unprecedented complexity and change, Fractal emerged as a pioneer in analytics and artificial intelligence.
What began as a vision to transform decision-making has evolved into a global force driving enterprise-wide AI transformation for Fortune 500 companies.
We understand that true enterprise transformation isn't just about technology—it's about creating sustainable competitive advantage through better decisions at every level of your organization. This understanding, combined with our deep expertise in AI, engineering, and design, enables us to deliver solutions that create billion-dollar impact for our clients.
To power every human decision in the enterprise so the human mind can be free to imagine audacious possibilities that can transform human life across the planet.
Our Vision
To reshape business through science and advanced data tools and uncomplicate decision making, so human intelligence can be freed from the drudgery of monotonous work and committed to the pursuit of imagination and creative rewards.
Our mission
Our Values
4
Extend extreme trust and be accountable
Assume positive intent of others and hold each other accountable
4
Extend extreme trust and be accountable
Assume positive intent of others and hold each other accountable
4
Extend extreme trust and be accountable
Assume positive intent of others and hold each other accountable
Our People Principle
Our People
Principle
1
We will place extreme trust in one another
1
We will place extreme trust in one another
1
We will place extreme trust in one another
2
Anyone can ask a straight question and expect a 100% honest answer
2
Anyone can ask a straight question and expect a 100% honest answer
2
Anyone can ask a straight question and expect a 100% honest answer
3
We will believe in freedom – we will respect the choices people make
3
We will believe in freedom – we will respect the choices people make
3
We will believe in freedom – we will respect the choices people make
4
We will treat each other as we would like to be treated
4
We will treat each other as we would like to be treated
4
We will treat each other as we would like to be treated
5
The content of our work is respectable no matter what it is – as long as the why and how are clear
5
The content of our work is respectable no matter what it is – as long as the why and how are clear
5
The content of our work is respectable no matter what it is – as long as the why and how are clear
6
We will hire for Fractal first, and then for the appropriate role
6
We will hire for Fractal first, and then for the appropriate role
6
We will hire for Fractal first, and then for the appropriate role
7
Once a Fractalite, always a Fractalite
7
Once a Fractalite, always a Fractalite
7
Once a Fractalite, always a Fractalite
Our Leadership Principles
Our Leadership
Principles
Recognition and achievements
Named leader
Customer analytics service provider Q2 2023
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA,Canada, Australia, and the UK.
Recognition and achievements
Named leader
Customer analytics service provider Q2 2023
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA,Canada, Australia, and the UK.
Recognition and achievements
Named leader
Customer analytics service provider Q2 2023
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA,Canada, Australia, and the UK.
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