Our Vision
To power every human decision in the enterprise so the human mind can be free to imagine audacious possibilities that can transform human life across the planet.
Our Mission
To reshape business through science and advanced data tools and uncomplicate decision making, so human intelligence can be freed from the drudgery of monotonous work and committed to the pursuit of imagination and creative rewards.
Our Culture Model
Culture at Fractal comes alive through experiences, symbols, rituals, and stories, intentionally designed around three elements:
At the centre are our Values; the underlying beliefs that guide all our choices.
People Principles define how we treat each other and form the bedrock of experience at Fractal.
Leadership Principles are mindsets and behaviors that influence how we lead.
Our Values
Client First
Always do what’s the best for the client
- We always put the client first. We make their success, our priority.
- We free their imagination and help them bring bold, audacious ideas to life.
- We sacrifice our own interest in the short term to create long-term value for our clients and for ourselves.
- We put our clients ahead of our company, our company ahead of our team, and our team ahead of ourselves.
Learn and grow
Nurture and grow exceptional professionals
- We nurture and groom exceptional professionals.
- We encourage continuous learning to ensure the personal and professional growth of our people, our clients, and our stakeholders.
- We hire people for their passion to grow and learn, and not just for their current skills.
- We support each other in reaching our potential and becoming the best version of ourselves.
Think big, act fast
Challenge the status quo and execute with speed
- We challenge the status quo. We question conventional wisdom.
- We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly.
- We are scientists, we are entrepreneurs, we are architects of a new human-first world where AI is embedded everywhere. We use the power of AI to transform ourselves, our clients and the world.
Extend extreme trust and be accountable
Assume positive intent of others and hold each other accountable
- We assume positive intent on the part of clients, colleagues and other business partners – by giving each other the benefit of doubt and reaffirming our trust in them.
- We aspire to build enduring relationships and a culture of collaboration.
- We mentor, teach and nudge each other to demonstrate ideal behavior, and hold each other accountable.
Client First
Always do what’s the best for the client
- We always put the client first. We make their success, our priority.
- We free their imagination and help them bring bold, audacious ideas to life.
- We sacrifice our own interest in the short term to create long-term value for our clients and for ourselves.
- We put our clients ahead of our company, our company ahead of our team, and our team ahead of ourselves.
Learn and grow
Nurture and grow exceptional professionals
- We nurture and groom exceptional professionals.
- We encourage continuous learning to ensure the personal and professional growth of our people, our clients, and our stakeholders.
- We hire people for their passion to grow and learn, and not just for their current skills.
- We support each other in reaching our potential and becoming the best version of ourselves.
Think big, act fast
Challenge the status quo and execute with speed
- We challenge the status quo. We question conventional wisdom.
- We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly.
- We are scientists, we are entrepreneurs, we are architects of a new human-first world where AI is embedded everywhere. We use the power of AI to transform ourselves, our clients and the world.
Extend extreme trust and be accountable
Assume positive intent of others and hold each other accountable
- We assume positive intent on the part of clients, colleagues and other business partners – by giving each other the benefit of doubt and reaffirming our trust in them.
- We aspire to build enduring relationships and a culture of collaboration.
- We mentor, teach and nudge each other to demonstrate ideal behavior, and hold each other accountable.
Our People Principles
We will place extreme trust in one another
Anyone can ask a straight question and expect a 100% honest answer
We will believe in freedom – we will respect the choices people make
We will treat each other as we would like to be treated
The content of our work is respectable no matter what it is – as long as the why and how are clear
We will hire for Fractal first, and then for the appropriate role
Once a Fractalite, always a Fractalite
Our Leadership Principles
Drive results for clients and people we serve
- What does this mean? We make it our business to understand our clients and their goals. We understand their business fully and bring the best of Fractal to deliver at least $1 billion of value to every client we serve.
- In the dynamic world of AI advancements, we bring fresh ideas and help our clients navigate technological and organizational complexity to drive success.
- This “results mindset” means that we work backwards from users, decisions; and integrate AI, Engineering, Domain & Design to drive results.
- Clarification We will drive results within the purview of our “Responsible AI” framework.
Care deeply about people and their growth
- What does this mean?We listen deeply, are empathetic, and mentor our people. We create a learning and supportive environment where each team member can do their best work.
- We provide constructive feedback to help our people grow. We identify key strengths of our team members and make strategic bets on them to unlock their potential.
- Clarification We do not shy away from providing critical feedback.
- Fractalites are CEOs of their careers.
- We focus on both, care and client results.
Invent, simplify, and release
- What does this mean? We have a day 1 mindset, don’t take current success for granted, and fearlessly invent to stay relevant to our clients.
- We invent and then simplify what we build so that others can use it easily (“release” mindset”).
- We make active choices to make internal processes simple and intuitive – to reduce friction, improve transparency, and eliminate bureaucracy.
- ClarificationWe avoid reinventing the wheel or innovating for its own sake.
- This is not about choosing simple problems but about making active choices to simplify solutions for complex problems.
Drive clarity, be bold
- What does this mean? In the face of uncertainty and ambiguity, we nurture optimism and provide clarity to our teams.
- We are not afraid to make bold decisions, fail fast, accept responsibility, and learn from the experience. We extend this safety to our team members to enable their learning and growth.
- For strategic decisions, we follow a sound process to improve decision quality.
- ClarificationWe don’t delay decision-making in the garb of being consensus driven.
- We don’t bring fake optimism which is not rooted.
Fractal is a team sport. We operate with a boundaryless mindset
- What does this mean? We are interdependent. We collaborate effectively across Fractal to win as a team. When we make decisions, we wear the Fractal hat not our individual unit hats.
- We value individual brilliance but don’t tolerate destructive behaviors that ruin team performance.
- Boundaryless behavior involves doing the right thing even if it is not specified directly in one’s role.
- We recognize the interdisciplinary nature of our work and welcome boundaryless behavior on part of others to drive overall team performance.
- ClarificationThis does not mean that we are not individually accountable for our defined areas of work.
- This does not mean we step on each other’s toes.
- We acknowledge and accept some healthy friction as a natural result.