Missed part 1? Find out the key issues retailers need to solve to provide an inclusive shopping experience, and discover the brands making progress right now.
In part one of our whitepaper we discussed the obstacles to an inclusive, non-binary retail industry, and now it’s time to have a look at the potential solutions. We have already seen the multifaceted nature of this issue, which goes beyond the gendering of products and spaces. Bringing a greater sense of fluidity and flexibility to retail will require multiple solutions, from the use of advanced technology to changing brand narratives and communication.
Download part two of our whitepaper, where we discuss the future of non-binary retail and what it might look like. The inherent issues with attempts at creating this gender-fluid future – such as the ‘existing shoppers’ dilemma – will be addressed, and illustrative scenarios will help to visualize this future.
Creating a non-binary retail experience
We look at the four key factors that will determine how your non-binary retail takes shape:
Purpose
You know that you need to develop a deeper understanding of your customers, but what changes will your organization make to achieve this?
Product
What will non-gendered products look like? What are the considerations when trying to appeal to a gender-fluid consumer base?
People
People will be at the heart of the solution, so ask yourself, how will you create non-gendered experiences in-store and online?
Positioning
What steps are you taking to build an inclusive brand and cater to the needs of your customers?
Purpose
You know that you need to develop a deeper understanding of your customers, but what changes will your organization make to achieve this?
People
People will be at the heart of the solution, so ask yourself, how will you create non-gendered experiences in-store and online?
Product
What will non-gendered products look like? What are the considerations when trying to appeal to a gender-fluid consumer base?
Positioning
What steps are you taking to build an inclusive brand and cater to the needs of your customers?
Non-binary retail: the future
Non-binary retail: the future
Tailored experiences with the help of AI and cognitive data
Chloe uses a website to build an outfit for herself every time before she makes a purchase. She fills in her measurements and has the option to pick a gender or opt out. She is then presented with a genderless mannequin on whom she can build an outfit from start to finish. It has not only broken-down gender boundaries but also eliminated the gendered labelling of clothing items.
Repackaging of goods that are currently gender specific
Carla walks into the pharmacy store under her house and comes across a section with neutral-colored razors with no gender symbols and gender names on the packs. This is because the brand has stopped manufacturing and advertising pink razors for women and dark blue, silver, and black ones for men. Instead, they’ve focused on creating a product that anyone could use without them having to assign themselves a gender.
Non-gendered sections at fashion weeks
David decides to attend a few of the shows at Paris Fashion Week. He sees high-end luxury brands and other designers showcase non-binary outfit collections. He loves to see these timeless iconic brands embrace gender fluidity with their androgynous collections and feels represented.
What you’ll see
What innovative solutions could your business implement? You’ll discover what inclusivity will look like in practice, and a range of exciting ideas that could change your retail landscape.
Download the full whitepaper
Take a deeper look into the future of non-binary retail. Download our whitepaper and see how a more inclusive approach could work for you.
Meet our experts
Akbar Mohammed
Lead data scientist, Insurance
Francesca Passoni
Principal consultant, Fractal Experience
Philip Melson
Client partner, CPG
Sagar Shah
Client partner, CPG
Shagun Parab
Associate, Strategic Center
Shivani Gupta
Senior project manager, Strategic Center
Tanay Kumar
Senior consultant, CPG