Missed part 1? Find out the key issues retailers need to solve to provide an inclusive shopping experience, and discover the brands making progress right now.
In part one of our whitepaper we discussed the obstacles to an inclusive, non-binary retail industry, and now it’s time to have a look at the potential solutions. We have already seen the multifaceted nature of this issue, which goes beyond the gendering of products and spaces. Bringing a greater sense of fluidity and flexibility to retail will require multiple solutions, from the use of advanced technology to changing brand narratives and communication.
Download part two of our whitepaper, where we discuss the future of non-binary retail and what it might look like. The inherent issues with attempts at creating this gender-fluid future – such as the ‘existing shoppers’ dilemma – will be addressed, and illustrative scenarios will help to visualize this future.
Creating a non-binary retail experience
We look at the four key factors that will determine how your non-binary retail takes shape:

Purpose
You know that you need to develop a deeper understanding of your customers, but what changes will your organization make to achieve this?

Product
What will non-gendered products look like? What are the considerations when trying to appeal to a gender-fluid consumer base?

People
People will be at the heart of the solution, so ask yourself, how will you create non-gendered experiences in-store and online?

Positioning
What steps are you taking to build an inclusive brand and cater to the needs of your customers?

Purpose
You know that you need to develop a deeper understanding of your customers, but what changes will your organization make to achieve this?

People
People will be at the heart of the solution, so ask yourself, how will you create non-gendered experiences in-store and online?

Product
What will non-gendered products look like? What are the considerations when trying to appeal to a gender-fluid consumer base?

Positioning
What steps are you taking to build an inclusive brand and cater to the needs of your customers?
Non-binary retail: the future
Non-binary retail: the future
What you’ll see
What innovative solutions could your business implement? You’ll discover what inclusivity will look like in practice, and a range of exciting ideas that could change your retail landscape.
Download the full whitepaper
Take a deeper look into the future of non-binary retail. Download our whitepaper and see how a more inclusive approach could work for you.

Meet our experts

Akbar Mohammed
Lead data scientist, Insurance

Francesca Passoni
Principal consultant, Fractal Experience

Philip Melson
Client partner, CPG

Sagar Shah
Client partner, CPG

Shagun Parab
Associate, Strategic Center

Shivani Gupta
Senior project manager, Strategic Center

Tanay Kumar
Senior consultant, CPG