Missed part 1? Find out the key issues retailers need to solve to provide an inclusive shopping experience, and discover the brands making progress right now.

Read part 1 now

In part one of our whitepaper we discussed the obstacles to an inclusive, non-binary retail industry, and now it’s time to have a look at the potential solutions. We have already seen the multifaceted nature of this issue, which goes beyond the gendering of products and spaces. Bringing a greater sense of fluidity and flexibility to retail will require multiple solutions, from the use of advanced technology to changing brand narratives and communication.

Download part two of our whitepaper, where we discuss the future of non-binary retail and what it might look like. The inherent issues with attempts at creating this gender-fluid future – such as the ‘existing shoppers’ dilemma – will be addressed, and illustrative scenarios will help to visualize this future.

Creating a non-binary retail experience

We look at the four key factors that will determine how your non-binary retail takes shape:

Overcoming non-binary exclusion part 2

Purpose

You know that you need to develop a deeper understanding of your customers, but what changes will your organization make to achieve this?

Overcoming non-binary exclusion part 2

Product

What will non-gendered products look like? What are the considerations when trying to appeal to a gender-fluid consumer base?

Overcoming non-binary exclusion part 2

People

People will be at the heart of the solution, so ask yourself, how will you create non-gendered experiences in-store and online?

Overcoming non-binary exclusion part 2

Positioning

What steps are you taking to build an inclusive brand and cater to the needs of your customers?

Overcoming non-binary exclusion part 2

Purpose

You know that you need to develop a deeper understanding of your customers, but what changes will your organization make to achieve this?

Overcoming non-binary exclusion part 2

People

People will be at the heart of the solution, so ask yourself, how will you create non-gendered experiences in-store and online?

Overcoming non-binary exclusion part 2

Product

What will non-gendered products look like? What are the considerations when trying to appeal to a gender-fluid consumer base?

Overcoming non-binary exclusion part 2

Positioning

What steps are you taking to build an inclusive brand and cater to the needs of your customers?

Non-binary retail: the future

Non-binary retail: the future

Overcoming non-binary exclusion part 2

Tailored experiences with the help of AI and cognitive data

Chloe uses a website to build an outfit for herself every time before she makes a purchase. She fills in her measurements and has the option to pick a gender or opt out. She is then presented with a genderless mannequin on whom she can build an outfit from start to finish. It has not only broken-down gender boundaries but also eliminated the gendered labelling of clothing items.

Overcoming non-binary exclusion part 2

Repackaging of goods that are currently gender specific

Carla walks into the pharmacy store under her house and comes across a section with neutral-colored razors with no gender symbols and gender names on the packs. This is because the brand has stopped manufacturing and advertising pink razors for women and dark blue, silver, and black ones for men. Instead, they’ve focused on creating a product that anyone could use without them having to assign themselves a gender.

Overcoming non-binary exclusion part 2

Non-gendered sections at fashion weeks

David decides to attend a few of the shows at Paris Fashion Week. He sees high-end luxury brands and other designers showcase non-binary outfit collections. He loves to see these timeless iconic brands embrace gender fluidity with their androgynous collections and feels represented.

What you’ll see

What innovative solutions could your business implement? You’ll discover what inclusivity will look like in practice, and a range of exciting ideas that could change your retail landscape.

Download the full whitepaper

Take a deeper look into the future of non-binary retail. Download our whitepaper and see how a more inclusive approach could work for you.

Overcoming non-binary exclusion part 2

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    Meet our experts

    Overcoming non-binary exclusion part 2
    Akbar Mohammed

    Lead data scientist, Insurance

    Overcoming non-binary exclusion part 2
    Francesca Passoni

    Principal consultant, Fractal Experience

    Overcoming non-binary exclusion part 2
    Philip Melson

    Client partner, CPG

    Overcoming non-binary exclusion part 2
    Sagar Shah

    Client partner, CPG

    Overcoming non-binary exclusion part 2
    Shagun Parab

    Associate, Strategic Center

    Overcoming non-binary exclusion part 2
    Shivani Gupta

    Senior project manager, Strategic Center

    Overcoming non-binary exclusion part 2
    Tanay Kumar

    Senior consultant, CPG