Param leads the design capability for Fractal across all its services and product businesses.
Before Fractal, he has worked for IDEO, Dr. Reddy’s, Kantar, GE Healthcare, and Sapient Corporation. He comes with over 22 years of experience with roles that span across design-led innovation, design thinking, design ethnography, and interaction design.
Param specializes in helping organizations use design thinking to drive innovation, customer-centricity, and delight. It further includes – identifying people’s unmet & un-articulated needs and creating new products & services. He also focuses on re-imagining the future of organizations, designing delightful product & service experiences for customers, exploring disruptive business models that might threaten one’s industry, and re-designing employee performance management systems & culture.
Param completed his Senior Executive Leadership Program at Harvard Business School and has a bachelor’s degree in Visual Communication from Loyola College, Chennai.