Business impact delivered
Up to 50% incremental digital features
Reduction in data to insight cycle time and increase in speed of decisioning by 8X
Features to mitigate business challenges
Fractal has developed AIDE that brings together data engineering, NLP, machine learning, and UI capabilities to help clients obtain the benefits like:
Sub-optimal ROI despite large spends in digital marketing to drive traffic to the online channels
Decline in the conversion rate through the digital channels
Limited explicit feedback received from customers who visit digital channels about their experience
More load on the high-cost assisted channels due to dissatisfactory customer experiences on self-serve digital channels
Limited actionable insights from traditional digital analytics platforms
Poor user experience leads to drop-off/dissonance caused by friction at many touchpoints.
A large telecommunication provider saw a continuous decline in their digital conversion rate. With Fractal’s digital optimization platform AIDE (Automated Insights for Digital Evolution) it got over $1Bn in CLV with reduced friction on the digital journey.
Google cloud services used
Google Cloud Storage
Roles to engage?
Buyer Job Roles:
VP Digital Analytics
Heads of Analytics
Chief Information Officer
Consumer Packaged Goods
with an annual revenue of more than $2Bn