Enabling a path from Digital Transformation to Digital Optimization across CPG industry


Cloud adoption is revolutionizing the CPG industry in many ways, helping customers improve their operations and drive growth. For the past 22+ years, Fractal has been transforming the CPG industry in various areas, such as improving supply chain management, optimizing marketing and sales, enhancing product development, and improving customer experience.

Fractal's expertise in industry solutions like Sales Transformation, Supply chain Analytics, and Revenue Growth Management is transforming the CPG industry by enabling companies to make more informed decisions, drive efficiency, and improve the customer experience. With proven experience driving significant revenue and OpenX reduction, Fractal brings in strong AI, Engineering and Design capabilities to improve data management and increase automation.

Priority Capabilities

Industry focus Solution

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Digital & Ecommerce

  • Optimizing the customer journey
  • Early trend & anomaly detection
  • Digital dashboarding & alerts
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Revenue growth management

  • Portfolio Reorganization, SKU rationalization
  • Pricing & promotion optimization
  • Trade Promotion Optimization
  • Integrating E-Commerce
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Business & Finance Planning

  • Forecasting & Growth Drivers
  • Working Capital, Margin, P&L Analytics
  • Planning, Budgeting, Controls
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Supply Chain Transformation

  • Intelligent Sourcing
  • Dynamic Fulfilment
  • Smart Factory
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Sales Transformation

  • Sales productivity
  • SKU recommender
  • Beat optimization
  • Digital Merchandise & ROI
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Marketing Analytics

  • Market-Mix Modelling
  • Multi touch Attribution
  • Key business drivers, Omnichannel

Success stories

Targeted In-house Solutions

Google cloud services​

Google Cloud services Big Query


Google Cloud services compute engine

Compute Engine

Google Cloud services Cloud Storage

Cloud Storage

Google Cloud services Cloud Composer

Cloud Composer

Google Cloud services Cloud SQL

Cloud SQL


AI Platform Notebook



Google Cloud services Cloud deployment manager

Deployment Manager

Google Cloud services Dataflow

Data Flow

Google Cloud services Cloud Logging

Cloud Logging

Google Cloud services Cloud Build

Cloud Build


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