F100 Global Bank: Directional guide to enable continuous website and app design improvements

Business problem

• There was a decline in credit card and personal loan applications over the last few quarters

• The client wanted to identify the root cause behind the drop in the application rates through digital channels

Fractal solution

• Fractal worked with the client's digital team and deployed a solution to capture in-page interaction and micro-gestures to highlight the errors in the digital journey that impact conversion

• Fractal deployed AIDE (IP Solution) comprising different AI/ML modules, including data engineering and data science algorithms

• This helped identify additional data features and friction areas on the client website and app

Business outcomes & impact delivered​

• Incremental value benefit of $4M​

• 22% increase in credit card application rate

• 40% reduction in manual efforts to create reports​

• 50% incremental scaled features to build robust AI/ML use cases

Google Cloud services
​

1. Big Query

2. Cloud Dataproc

3. Cloud Storage

4. Cloud Composer

5. Persistent Disk

Value addition

• Fractal’s AIDE (Automated Insights for Digital Evolution) mines millions of digital touchpoints, along with external and omnichannel data.

• It uncovers several microscopic factors that cause dissonance using a series of unique pattern-recognition AI algorithms.