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F100 Global Bank: Directional guide to enable continuous website and app design improvements

F100 Global Bank: Directional guide to enable continuous website and app design improvements

Business problem

  • There was a decline in credit card and personal loan applications over the last few quarters

  • The client wanted to identify the root cause behind the drop in the application rates through digital channels

Fractal solution

  • Fractal worked with the client's digital team and deployed a solution to capture in-page interaction and micro-gestures to highlight the errors in the digital journey that impact conversion

  • Fractal deployed AIDE (IP Solution) comprising different AI/ML modules, including data engineering and data science algorithms

  • This helped identify additional data features and friction areas on the client website and app

Business outcomes & impact delivered​

  • Incremental value benefit of $4M​

  • 22% increase in credit card application rate

  • 40% reduction in manual efforts to create reports​

  • 50% incremental scaled features to build robust AI/ML use cases

Google Cloud services

  1. Big Query

  2. Cloud Dataproc

  3. Cloud Storage

  4. Cloud Composer

  5. Persistent Disk

Value addition

  • Fractal’s AIDE (Automated Insights for Digital Evolution) mines millions of digital touchpoints, along with external and omnichannel data.

  • It uncovers several microscopic factors that cause dissonance using a series of unique pattern-recognition AI algorithms.

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Recognition and achievements

Named leader

Customer analytics service provider Q2 2023

Named leader

Customer analytics service provider Q2 2023

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Representative vendor

Customer analytics service provider Q1 2021

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work, USA

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.

Great Place to Work, USA

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.

Great Place to Work, USA

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.