F100 Global Bank: Directional guide to enable continuous website and app design improvements
Business problem
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There was a decline in credit card and personal loan applications over the last few quarters
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The client wanted to identify the root cause behind the drop in the application rates through digital channels
Fractal solution
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Fractal worked with the client's digital team and deployed a solution to capture in-page interaction and micro-gestures to highlight the errors in the digital journey that impact conversion
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Fractal deployed AIDE (IP Solution) comprising different AI/ML modules, including data engineering and data science algorithms
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This helped identify additional data features and friction areas on the client website and app
Business outcomes & impact delivered
Incremental value benefit of $4M
22% increase in credit card application rate
40% reduction in manual efforts to create reports
50% incremental scaled features to build robust AI/ML use cases
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Google Cloud services
Google Cloud Consumption Estimate
~$18,000 (annually ) for up to 2TB data during POC, full scaled implementation cost will vary based on the scope
Big Query
Cloud Dataproc
Cloud Storage
Cloud Composer
Persistent Disk
Fractal's value proposition
Fractal’s AIDE (Automated Insights for Digital Evolution)
mines millions of digital touchpoints, along with external and omnichannel data.
It uncovers several microscopic factors that cause dissonance using a series of unique pattern-recognition AI algorithms.
