F100 Media Broadcaster – ML Engine based next best recommendation
Business problem
Client wanted to drive better customer experience and up-sell/cross-sell conversion over the huge volume of interactions between customers and contact center agents. Client call volume: 25M+ incoming calls a year from 15M+ customers.
Fractal solution
Business outcomes & impact delivered
![Frame-4378.png](https://fractal.ai/wp-content/uploads/2023/04/Frame-4378.png)
Big data sources like viewing and clickstream provided a significant boost in the understanding of customers’ product affinity. Global top drivers from models, when contextualized to the customer journey, provided call agents with a relevant conversation context.
![Frame-4380.png](https://fractal.ai/wp-content/uploads/2023/04/Frame-4380.png)
First sophisticated cloud tech stack to support enormous computation of weekly acceptance likelihood of 30 products for 15M+ base
![Frame-4380-1.png](https://fractal.ai/wp-content/uploads/2023/04/Frame-4380-1.png)
Five thousand call agents and retail shop agents use this tool regularly. Swift adoption and excellent agent feedback; high % of agents showed an uplift in sales in 1st week itself.
![Frame-4380.png](https://fractal.ai/wp-content/uploads/2023/04/Frame-4380.png)
Improved accuracy from benchmark models by an average of 18%. The annual incremental benefit of $10M+ is based on higher upgrade sales volumes, better sales mix, better save rate, etc.
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Google Cloud services
Google Cloud Consumption Estimate $30,000 annually
![Google Cloud services Big Query](https://fractal.ai/wp-content/uploads/2023/04/bigquery.png)
Big Query
![Google Cloud services compute engine](https://fractal.ai/wp-content/uploads/2023/04/compute_engine.png)
Compute Engine
![Google Cloud services Cloud Storage](https://fractal.ai/wp-content/uploads/2023/04/cloud_storage.png)
Cloud Storage
![Google Cloud services Cloud Composer](https://fractal.ai/wp-content/uploads/2023/04/cloud_composer.png)
Cloud Composer
![Google Cloud services Cloud SQL](https://fractal.ai/wp-content/uploads/2023/04/cloud_sql.png)
Cloud SQL
![ai_platform.png](https://fractal.ai/wp-content/uploads/2023/04/ai_platform.png)
AI Platform Notebook
Value addition / accelerators
![brown-hair-digital-meeting-office-supply-innovate-1.png](https://fractal.ai/wp-content/uploads/2023/04/brown-hair-digital-meeting-office-supply-innovate-1.png)
Scalable TensorFlow based AI architecture to host 3 sets of models – Linear, DNN & Boosted tree classifiers across 30+ products
![kyrie-kim-jqxB3C0YNG0-unsplash-1.png](https://fractal.ai/wp-content/uploads/2023/04/kyrie-kim-jqxB3C0YNG0-unsplash-1.png)
Average models build to
productionization time for new products significantly reduced
from 4-6 weeks to 1-2 days using automated, scalable AIML architecture
![lars-kienle-IlxX7xnbRF8-unsplash-1.png](https://fractal.ai/wp-content/uploads/2023/04/lars-kienle-IlxX7xnbRF8-unsplash-1.png)
Highly modular cloud-based architecture to orchestrate streamlined data processing and AI-powered modeling pipelines
(including model training,
integration, and serving) at scale