F500 CPG Giant – Innovation Analytics

Business problem

  • Client wanted to find the incrementalities caused by each of their innovation products launched in the past and to predict similar metrics for future innovations
  • Prior to this project, customer's analysis of the performance of innovation products was based on rough estimates and ad-hoc market studies

Fractal solution

  • Customer's sales data was taken from Big Query. Innovation products and their corresponding incrementality rates across different time frames were identified through multi-layer Bayesian regression modelling
  • Post this, a supervised learning model was used to predict incrementality for future innovations. This whole process was automated and scaled across markets

Business outcomes & impact delivered​

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Fractal provided an end-to-end scalable solution for measuring incrementalities of innovation products launched by the customer

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Client now has exhaustive datasets of each innovation launched in corresponding markets, leading to more informed decision-making on future innovation strategy

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Automation of the process also enabled scalability and quick adoption

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Client now has a robust and reliable source of analyses at their disposal. They can leverage the insights from this project, and use it at the crux of their future product strategy

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Google Cloud services​

Google Cloud services Big Query

Big Query

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Kubernetes

Google Cloud services Cloud Storage

Cloud Storage

Google Cloud services compute engine

Compute Engine

Fractal's value proposition

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Modeling technique and algorithmic expertise helped solve the business challenge
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Data engineering standards and processes were essential in ensuring the automation and scalability of the solution

GCP consumption (estimates)

Fractal Deal Size - Retainer $245K USD

GCP Consumption Estimate - $ 100K USD

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Fractal provided an end-to-end scalable solution for measuring incrementalities of innovation products launched by the customer

Frame-4378.png

Client now has exhaustive datasets of each innovation launched in corresponding markets, leading to more informed decision making on future innovation strategy

Frame-4380.png

Automation of the process also enabled scalability and quick adoption

Frame-4378.png

Client now has a robust and reliable source of analyses at their disposal. They can leverage the insights from this project, and use it at the crux of their future product strategy

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Let’s connect to work better, together.

Our email: [email protected]

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