F500 CPG Giant – Revenue Growth Management
Business problem
Client is an F500 CPG manufacturer and wanted to build an in-house Revenue Growth Management (RGM) capability by leveraging the GCP data lake to setup analytics and applications services on top of it
Fractal solution
Fractal helped in extracting data from Big Query using custom query, enhanced data, and features stored in Google Cloud Storage with timestamp ID
Fractal provided feature selection, regression, and prediction to obtain prediction and coefficients using compute engine
Business outcomes & impact delivered
Fractal was extracting the data and storing them in the GCP enabling a single source of truth for the client
Client has a robust and reliable source of analysis at their disposal by partnering with Fractal
Client was able to leverage the insights from this project and use it at crux of their future product strategy
Google Cloud services
Big Query
Compute Engine
Cloud Storage
Value addition
Fractal's modeling technique and algorithmic expertise
Data engineering standards and processes were essential in ensuring automation and scalability of the solution.
Recognition and achievements
