Enabling a path from Digital Transformation to Digital Optimization across Retail industry


The retail industry has seen massive changes over the last few years as the COVID-19 pandemic forced leaders to rethink traditional operating models. In-store and online shopping with competitive offers has become the new normal for customers across the globe. Cloud adoption is now a non-negotiable choice, regardless of perceived migration challenges.

Artificial Intelligence (AI) is revolutionizing the Retail & Consumer industry by transforming how businesses operate and interact with their customers. Fractal brings in proven and industry-recognized domain capabilities combined with cutting edge technologies to improve customer experience, enhance product recommendations, streamline operations, optimize inventory, and enhance the supply chain. With industry-focused solutions, Fractal has digitally transformed retailers at various stages of maturity from being siloed to connected retail with analytics-driven intelligent capabilities.

Customer Challenges

Industry focus Solution

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Customer Engagements

  • Customer 360 & next best section
  • Reduction of online CX Friction
  • Real-time personalization
  • Conversational AI
  • MMM/MTA/ Campaign ROI
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  • Demanding Forecasting
  • Localized Assortment
  • Merchandize Planning
  • Markdown Optimization
  • Price & Promo Optimization
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Supply Chain

  • Inventory Placement
  • Transportation & Logistics
  • Allocation & Distribution
  • Visibility & Risk detection Omni Order Fulfilment
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  • Omni Order Sequencing
  • Out of stock detection
  • Customer traffic/dwell time
  • Labor Productivity/enablement
  • Call center productivity

Success stories


How AI enabled a Fortune 500 company to improve its customer care interactions and operational performance up to 20%


Use AI to enhance customer experience and drive digital sales

Priority capabilities​​

Targeted In-house Solutions

Google cloud services​ used

Google Cloud services Big Query


Google Cloud services compute engine

Compute Engine

Google Cloud services Cloud Storage

Cloud Storage

Google Cloud services Cloud Composer

Cloud Composer

Google Cloud services Cloud SQL

Cloud SQL


AI Platform Notebook

Expected business impact​


Let’s connect to work better, together.

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