Business impact delivered

Customer challenges

Trial Run can run multiple tests such as: 

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Store layout and remodelling

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Loyalty campaigns

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Pricing

Features to mitigate business challenges

Trial Run is a data-driven, cloud-based test management platform used to test business ideas for sites & markets.

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Driver Analysis: Identifies key factors which are significant in driving the business outcomes

Rollout simulator: Maximizes the ROI of a campaign

Synthetic Control Algorithm: Determines the right number of control stores with appropriate weights to create the replica of the test store

Experiment calendar: Avoid overlaps in experiments

Clean search: Let Trial Run parse the experiment repository and find entities that are available for a test

Success stories

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A leading US retailer wanted to remodel 27 stores to conduct the experiment. The retailer used Trial Run’s synthetic control algorithm to simulate a virtual control store for each test store.

The lift led to additional revenue of $44M annually across 27 stores. Breakeven and subsequent profits for large stores (sales > $10M) were expected within 2.5 years, whereas breakeven for small stores (sales < $5M) was expected in 5-7 years.

The retailer could save a substantial amount of capital investment as remodeling was prioritized for large stores instead of a full-scale rollout

Google Cloud services used

Google Cloud services Cloud Storage

Google Cloud Storage

Google Cloud services Dataproc

DataProc

Google Cloud services Big Query

BigQuery

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Memorystore

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App Engine

Roles to Engage?​​

Buyer Job Roles:​ 

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Assortment planning

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FP&A

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Analytics and Insights

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Retail strategy

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Strategy

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Marketing

Company Focus:​

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Consumer Packaged Goods

AIDE

BFSI sector

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Retails

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Fractal's value proposition

AIDE, data engineering, customer digital experience, smart decisions, insights, reporting, google cloud storage, dataproc, bigquery
Superior UX - Resolves practical challenges in experiments. Automated, transparent workflow with minimal manual steps
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Expert managed service - Easy to get started.Expert guidance, training, and sharing of best practices
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Cutting edge science - State-of-the-art synthetic control leads to accurate matching. Automated in-depth analysis and insights
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Low cost to value - Meaningfully better value than other alternatives. Dedicated support for test design, execution, and analysis
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Let’s connect to work better, together.

Our email: [email protected]

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