Competitive Intelligence

Real-time insights on competition pricing and assortment strategies

Every business seeks a comprehensive understanding of market trends and competitor actions, allowing them to make data-driven decisions that optimize pricing, product offerings, and overall strategy to enhance their competitive edge in an ever-evolving business landscape. 

Fractal’s AI-powered competitive intelligence solution provides competitive pricing and assortment intelligence by harnessing online competitive information, organizing it, and delivering it in an actionable form. 

The solution empowers retailers to drive profitable growth by making smarter pricing and merchandising decisions using up-to-date competitive insights.

daily snapshot crux image

Key Components

Web Crawling icon

Web Crawling

Our web crawling capability is configurable to specific needs, ensuring scalability to handle millions of SKUs. With zip code-level information, we provide insights at a granular level.


Our solution allows enterprises to decide the extraction frequency and provide valuable insights at any interval that suits business operations. 

Product Matching icon

Product Matching

Configurable rules, along with text parsing, normalization, and human-in-loop verification, guarantee precisely identifying exact and similar matches, even for private labels.

Pricing Intelligence icon

Pricing Intelligence

An organization can take control of its market position by securing a leadership role in pricing. With real-time insights into dynamic price change trends, our solution empowers organizations to stay ahead.

Uncover opportunities for maximizing revenue and improving margins through strategic pricing decisions, ensuring the business achieves a competitive edge in the market.

Assortment Intelligence icon

Assortment Intelligence

Optimize the product offerings by identifying assortment gaps, overlaps, and freshness. Gain insights into the popularity of competitive items, ensuring assortment stays ahead.

This ensures the enterprise is well-equipped to meet customer demand, minimize stockouts, and optimize product assortment.

Why Fractal

Robust product matching icon

Robust product matching

Our unified platform combines text and image recognition, accurately identifying exact and similar match SKUs.

Fueled by tailored deep learning architectures and retail-specific heuristics, our method offers high accuracy in product matching, helping us deliver reliable and precise insights.

Customizability icon


We offer the ability to configure rules for product matching and ensure high accuracy with human-in-loop verification.

Fractal’s commitment to precision means one can trust the insights provided, as they will be tailored to the organization’s specific needs.                                                         

Domain expertise icon_1

Domain expertise​

Our solution offers extensive retail domain experience and expertise.

This ensures that our insights and strategies are data-driven and enriched with a deep understanding of the retail landscape.                                                                                                                      

Speed and scale icon

Speed and scale​

Our solution is designed to handle the scale of enterprise needs, whether managing tens of thousands of products or monitoring numerous competitors.

With the ability to go live in just 4-6 weeks, one can swiftly access actionable insights and gain a competitive advantage.


Implement Competitive Intelligence today by contacting Fractal!