Customer Interaction Insights
Customer Interaction Insights
Improve customer insights and drive performance with
advanced NLP and GenAI
Accelerated insights, reduced complexity, and smarter decision making across the entire business.
Improve customer insights and drive performance with
advanced NLP and GenAI
Transform customer conversations into growth with Fractal
Turn multi-channel conversations into better decisions and results
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Multi-channel conversations go unanalyzed, limiting customer understanding.

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Multi-channel conversations go unanalyzed, limiting customer understanding.

1
Multi-channel conversations go unanalyzed, limiting customer understanding.

2
Poor insights lead to higher churn, lower sales, and rising support costs.

2
Poor insights lead to higher churn, lower sales, and rising support costs.

2
Poor insights lead to higher churn, lower sales, and rising support costs.

3
Basic speech-to-text can’t uncover churn drivers or upsell signals.

3
Basic speech-to-text can’t uncover churn drivers or upsell signals.

3
Basic speech-to-text can’t uncover churn drivers or upsell signals.

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Without LLMs, businesses miss deeper context and intent.

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Without LLMs, businesses miss deeper context and intent.

4
Without LLMs, businesses miss deeper context and intent.

Leverage advanced NLP for
better business decisions
Use LLMs and generative AI to understand customers deeper and optimize your bottom line



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Drive smarter decision-making with deep insights from multi-channel customer interactions

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Drive smarter decision-making with deep insights from multi-channel customer interactions

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Boost customer retention and revenue by identifying and addressing key issues faster

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Boost customer retention and revenue by identifying and addressing key issues faster

2
Boost customer retention and revenue by identifying and addressing key issues faster

3
Optimize support costs by leveraging AI to automate analysis and improve efficiency

What makes us strong
19%
Reduction in support costs
19%
Reduction in support costs
12%
Rise in Net Promoter Score (NPS)
12%
Rise in Net Promoter Score (NPS)
34%
Improvement in FCR rates
34%
Improvement in FCR rates
Success story
AI-powered insights for retention and revenue
AI-powered insights for retention and revenue
Unlock customer value with GenAI to boost retention and drive growth
Unlock customer value with GenAI to boost retention and drive growth
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Transcript accuracy
Microsoft-powered ASR engine with multi-language and accent support
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Transcript accuracy
Microsoft-powered ASR engine with multi-language and accent support
1
Transcript accuracy
Microsoft-powered ASR engine with multi-language and accent support
2
Cost optimization
Optimize spend with pay-as-you-go pricing and minimal data movement

2
Cost optimization
Optimize spend with pay-as-you-go pricing and minimal data movement

2
Cost optimization
Optimize spend with pay-as-you-go pricing and minimal data movement

3
NLP capabilities
Advanced NLP technology that analyzes conversations for insights

3
NLP capabilities
Advanced NLP technology that analyzes conversations for insights

3
NLP capabilities
Advanced NLP technology that analyzes conversations for insights

4
Pre-trained AI models
Industry-specific models drive fast value and deliver precise insights
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Pre-trained AI models
Industry-specific models drive fast value and deliver precise insights
4
Pre-trained AI models
Industry-specific models drive fast value and deliver precise insights
5
Multi-channel intelligence
Insights extracted from all customer interaction touchpoints
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Multi-channel intelligence
Insights extracted from all customer interaction touchpoints
5
Multi-channel intelligence
Insights extracted from all customer interaction touchpoints
6
Unified console
Stakeholder enablement to track trends and identify emerging issues
6
Unified console
Stakeholder enablement to track trends and identify emerging issues
6
Unified console
Stakeholder enablement to track trends and identify emerging issues
Businesses that can scale with Customer Interaction Insights
Healthcare (Payors)

Healthcare (Payors)

Healthcare (Payors)

Media, telecom, and ISPs

Media, telecom, and ISPs

Media, telecom, and ISPs

Retail and CPG

Retail and CPG

Retail and CPG

Banking and Insurance

Banking and Insurance

Banking and Insurance

Thought leadership
Use actionable insights to grow
Use actionable insights to grow

Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2025

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2025

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2025

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
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