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Customer Interaction Insights

Customer Interaction Insights

Customer Interaction Insights

Improve customer insights and drive performance with
advanced NLP and GenAI

Accelerated insights, reduced complexity, and smarter decision making across the entire business.

Improve customer insights and drive performance with
advanced NLP and GenAI

Transform customer conversations into growth with Fractal

Turn multi-channel conversations into better decisions and results

1

Multi-channel conversations go unanalyzed, limiting customer understanding.

1

Multi-channel conversations go unanalyzed, limiting customer understanding.

1

Multi-channel conversations go unanalyzed, limiting customer understanding.

2

Poor insights lead to higher churn, lower sales, and rising support costs.

2

Poor insights lead to higher churn, lower sales, and rising support costs.

2

Poor insights lead to higher churn, lower sales, and rising support costs.

3

Basic speech-to-text can’t uncover churn drivers or upsell signals.

3

Basic speech-to-text can’t uncover churn drivers or upsell signals.

3

Basic speech-to-text can’t uncover churn drivers or upsell signals.

4

Without LLMs, businesses miss deeper context and intent.

4

Without LLMs, businesses miss deeper context and intent.

4

Without LLMs, businesses miss deeper context and intent.

Leverage advanced NLP for
better business decisions

Use LLMs and generative AI to understand customers deeper and optimize your bottom line

1

Drive smarter decision-making with deep insights from multi-channel customer interactions

1

Drive smarter decision-making with deep insights from multi-channel customer interactions

2

Boost customer retention and revenue by identifying and addressing key issues faster

2

Boost customer retention and revenue by identifying and addressing key issues faster

2

Boost customer retention and revenue by identifying and addressing key issues faster

3

Optimize support costs by leveraging AI to automate analysis and improve efficiency 

What makes us strong 

19%

Reduction in support costs

19%

Reduction in support costs

12%

Rise in Net Promoter Score (NPS)

12%

Rise in Net Promoter Score (NPS)

34%

Improvement in FCR rates

34%

Improvement in FCR rates

AI-powered insights for retention and revenue

AI-powered insights for retention and revenue

Unlock customer value with GenAI to boost retention and drive growth

Unlock customer value with GenAI to boost retention and drive growth

1

Transcript accuracy

Microsoft-powered ASR engine with multi-language and accent support

1

Transcript accuracy

Microsoft-powered ASR engine with multi-language and accent support

1

Transcript accuracy

Microsoft-powered ASR engine with multi-language and accent support

2

Cost optimization

Optimize spend with pay-as-you-go pricing and minimal data movement

2

Cost optimization

Optimize spend with pay-as-you-go pricing and minimal data movement

2

Cost optimization

Optimize spend with pay-as-you-go pricing and minimal data movement

3

NLP capabilities

Advanced NLP technology that analyzes conversations for insights

3

NLP capabilities

Advanced NLP technology that analyzes conversations for insights

3

NLP capabilities

Advanced NLP technology that analyzes conversations for insights

4

Pre-trained AI models

Industry-specific models drive fast value and deliver precise insights

4

Pre-trained AI models

Industry-specific models drive fast value and deliver precise insights

4

Pre-trained AI models

Industry-specific models drive fast value and deliver precise insights

5

Multi-channel intelligence

Insights extracted from all customer interaction touchpoints

5

Multi-channel intelligence

Insights extracted from all customer interaction touchpoints

5

Multi-channel intelligence

Insights extracted from all customer interaction touchpoints

6

Unified console

Stakeholder enablement to track trends and identify emerging issues

6

Unified console

Stakeholder enablement to track trends and identify emerging issues

6

Unified console

Stakeholder enablement to track trends and identify emerging issues

Businesses that can scale with Customer Interaction Insights

Healthcare (Payors)

Healthcare (Payors)

Healthcare (Payors)

Media, telecom, and ISPs

Media, telecom, and ISPs

Media, telecom, and ISPs

Retail and CPG

Retail and CPG

Retail and CPG

Banking and Insurance

Banking and Insurance

Banking and Insurance

Use actionable insights to grow

Use actionable insights to grow

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA, Canada, Australia, and the UK.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA, Canada, Australia, and the UK.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA, Canada, Australia, and the UK.