Fractal’s GenAI smart search
Fractal’s GenAI smart search
Find what matters faster—AI-powered, predictive search connects users to the right content instantly, driving engagement and cutting support costs
Find what matters faster—AI-powered, predictive search connects users to the right content instantly, driving engagement and cutting support costs
Accelerated insights, reduced complexity, and smarter decision making across the entire business.
Enhance website conversion with context-aware search
Transform user interaction on your site with AI that understands
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Growing content libraries remain underused due to weak search functionality
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Growing content libraries remain underused due to weak search functionality
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Growing content libraries remain underused due to weak search functionality
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Websites lack intelligent, natural interactions that truly resolve user needs
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Websites lack intelligent, natural interactions that truly resolve user needs
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Websites lack intelligent, natural interactions that truly resolve user needs
3
Traditional search delivers link lists, not real answers to user queries
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Traditional search delivers link lists, not real answers to user queries
3
Traditional search delivers link lists, not real answers to user queries
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Ineffective search drives users to costly support channels
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Ineffective search drives users to costly support channels
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Ineffective search drives users to costly support channels
Deliver personalized, accurate search results across media types, enabling faster decision-making and reducing the burden on customer support.
Transform website search with GenAI for
smarter engagement
Cut search times by up to 80% with intuitive, predictive search that minimizes user effort and improves conversion rates
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Drive higher conversions and satisfaction by delivering faster, more relevant search results
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Drive higher conversions and satisfaction by delivering faster, more relevant search results
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Reduce operational costs by decreasing support queries with smarter, AI-powered search
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Reduce operational costs by decreasing support queries with smarter, AI-powered search
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Reduce operational costs by decreasing support queries with smarter, AI-powered search
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Accelerate decision-making and engagement with predictive, context-driven search
What makes us strong
25%
Increase in lead generation
25%
Increase in lead generation
30%
Reduction in site bounce rate
30%
Reduction in site bounce rate
25%
Increase in call centre queried deflection
25%
Increase in call centre queried deflection
40%
Increase adoption and usage of site content
40%
Increase adoption and usage of site content
Improve engagement with AI-powered smart search
Improve engagement with AI-powered smart search
Search that understands user intent, cuts search time, and improves experience
Search that understands user intent, cuts search time, and improves experience
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Personalized results
Provide personalized, up-to-date results aligned with current trends
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Personalized results
Provide personalized, up-to-date results aligned with current trends
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Personalized results
Provide personalized, up-to-date results aligned with current trends
2
Content updates
Automate scanning and update of website content
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Content updates
Automate scanning and update of website content
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Content updates
Automate scanning and update of website content
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Enhance use experience
Leverage Generative AI-powered search for a ChatGPT-like user experience
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Enhance use experience
Leverage Generative AI-powered search for a ChatGPT-like user experience
3
Enhance use experience
Leverage Generative AI-powered search for a ChatGPT-like user experience
4
Predictive suggestions
Auto suggestions, reducing user cognitive strain by 40%
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Predictive suggestions
Auto suggestions, reducing user cognitive strain by 40%
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Predictive suggestions
Auto suggestions, reducing user cognitive strain by 40%
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Rich media integration
Integrate diverse and rich media content along with voice and multilingual support
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Rich media integration
Integrate diverse and rich media content along with voice and multilingual support
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Rich media integration
Integrate diverse and rich media content along with voice and multilingual support
Businesses that can scale with Customer Interaction Insights
Healthcare (Payors)
Healthcare (Payors)
Healthcare (Payors)
Media, telecom, and ISPs
Media, telecom, and ISPs
Media, telecom, and ISPs
Retail & CPG
Retail & CPG
Retail & CPG
Banking & Insurance
Banking & Insurance
Banking & Insurance
Thought leadership
Use actionable insights to grow
Use actionable insights to grow
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
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