Making on-site search smarter and faster
Many major brand websites have grown extensively, accumulating substantial amounts of content. However, the effort put into this content generation can be mostly wasted due to a lack of effective and intelligent search.
Instead of addressing users’ specific questions with a genuine understanding of their needs, existing search mostly provides a laundry list of links. This ineffectiveness leads users to contact customer service via calls or chats, resulting in increased operational expenses.
What if your company’s website search could interact in a more natural way with its visitors and truly answer their questions clearly and quickly? This is the promise of Fractal’s Generative AI-powered Smart Search solution.
What is Generative AI Smart Search?
Generative AI Smart Search is a new and smarter way to help visitors find information on your website.
It helps predict user intent and determines the context to deliver highly relevant results using a flexible interface. Using this interface, users can effortlessly explore various types of content, from videos to images and other rich media, tailored to their preferences.
It enhances conversion rates through actionable text and quick links. It can help you shorten the buyer’s journey, allowing them to find relevant information up to 80% faster.
Moreover, the Large Language Models (LLMs) drive predictive semantic search, minimizing user effort and reducing on-site search time.
Enhanced user experience
Leverage Generative AI-powered search for a ChatGPT-like user experience
Provide personalized, up-to-date results aligned with current trends
Automatically scan and update website content
Implement predictive auto suggestions, reducing user cognitive strain by 40%
Rich media integration
Integrate videos, images, and diverse rich media content; offer voice support and multilingual capabilities
Increase in website deflection of queries to contact centers
Increase in adoption and usage of website content
Increase in lead generation
Decrease in website bounce rate
Don't let your customers do all the heavy lifting...
Switch to Generative AI Smart Search