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Cogentiq Digital Commerce

Cogentiq Digital Commerce

Conversational AI-powered dynamic content management and automation platform

Cogentiq Digital Commerce

Conversational AI-powered dynamic content management and automation platform

Empowering Cogentiq Digital Commerce growth with intelligent analytics

Empowering Cogentiq Digital Commerce growth with intelligent analytics

1

Are you tapping onto your online growth opportunities at the right time?

2

Are you driving maximum returns from your retail media spend strategy?

3

Is your digital shelf optimized to enhance search visibility and boost conversions?

Accelerate Cogentiq Digital Commerce growth with proven enterprise AI-driven solutions

Accelerate Cogentiq Digital Commerce growth with proven enterprise AI-driven solutions

Industry-tested accelerators powered by Agentic Frameworks​

Industry-tested accelerators powered by Agentic Frameworks​

1

E-commerce growth engine

  • Identify key sales and traffic drivers

  • Link paid and organic strategies

  • Customize tactics by brand and SKU

  • Focus on high-return consumer paths

Accelerate growth by pinpointing what drives sales along the digital path to purchase

1

E-commerce growth engine

  • Identify key sales and traffic drivers

  • Link paid and organic strategies

  • Customize tactics by brand and SKU

  • Focus on high-return consumer paths

Accelerate growth by pinpointing what drives sales along the digital path to purchase

2

Digital shelf wellness

  • Act fast with real-time shelf shift alerts

  • Deliver search-optimized, on-brand content

  • Maximize visibility with AI-optimized shelf placement

  • Align PDPs with shopper intent and trending keywords

  • Prove content impact with Test & Learn before go-live

Boost visibility and sales by cracking retailer search algorithms and optimizing your digital shelf

2

Digital shelf wellness

  • Act fast with real-time shelf shift alerts

  • Deliver search-optimized, on-brand content

  • Maximize visibility with AI-optimized shelf placement

  • Align PDPs with shopper intent and trending keywords

  • Prove content impact with Test & Learn before go-live

Boost visibility and sales by cracking retailer search algorithms and optimizing your digital shelf

3

Retail media optimization

  • Move from ROAS to iROI for unified growth

  • Optimize budget across retailers with targeted tactics

  • Allocate spend based on ROI and key consumer paths

  • Model scenarios to optimize budget and market dynamics

Boost media efficiency with iROI-driven prescriptive optimization

3

Retail media optimization

  • Move from ROAS to iROI for unified growth

  • Optimize budget across retailers with targeted tactics

  • Allocate spend based on ROI and key consumer paths

  • Model scenarios to optimize budget and market dynamics

Boost media efficiency with iROI-driven prescriptive optimization

4

Assortment and content creation

  • Maximize sales and traffic with optimal e-assortment

  • Align portfolio actions with consumer and category insights

  • Unlock growth through strategic bundling and sizing

  • Drive innovation via demand and white space opportunities

Optimize existing e-assortment and identify new demand spaces

4

Assortment and content creation

  • Maximize sales and traffic with optimal e-assortment

  • Align portfolio actions with consumer and category insights

  • Unlock growth through strategic bundling and sizing

  • Drive innovation via demand and white space opportunities

Optimize existing e-assortment and identify new demand spaces

5

Retail search algorithm

  • Leverage consumer data in a secure environment to gain actionable insights​

  • Understand key touchpoints driving brand purchase intent to inform smarter investment decisions

  • Identify the right audience to target per channel based on consumer behavior​

Turn rich data into campaigns that convert

5

Retail search algorithm

  • Leverage consumer data in a secure environment to gain actionable insights​

  • Understand key touchpoints driving brand purchase intent to inform smarter investment decisions

  • Identify the right audience to target per channel based on consumer behavior​

Turn rich data into campaigns that convert

6

Budget optimization

  • Advanced Alert Systems with defined actions and lost opportunity size for out- of-stock situations

  • Linkages between availability and campaign planning

  • Predictive AI for E-Forecasting

  • Purchase Order, Chargebacks and Catalog Management Systems

E-forecasting, monitor purchase orders and minimize chargebacks

6

Budget optimization

  • Advanced Alert Systems with defined actions and lost opportunity size for out- of-stock situations

  • Linkages between availability and campaign planning

  • Predictive AI for E-Forecasting

  • Purchase Order, Chargebacks and Catalog Management Systems

E-forecasting, monitor purchase orders and minimize chargebacks

7

Conversational layer

  • AI-driven layer for summarized insights in solutions

  • Co-pilot to pinpoint priority actions

  • Multi-agent layer offering solutions from descriptive to advanced prescriptive

AI-powered insights and recommendations through conversational data analysis

What makes us unique

What makes us unique

Unlock growth, optimize strategies, and enhance experiences with our AED approach

1

Persona led solution design 

Tailored designs that meet the unique needs of every user persona

2

Always-on intelligence, real-time insights

Continuous intelligence and real-time insights to drive smarter decisions

3

Robust AI algorithms with a white-box solution

Transparent, robust AI algorithms delivering clear, actionable solutions

4

Expertise in scalable, future-ready solutions

Delivering scalable solutions with proven domain and technical expertise

5

Market-archetype based solutions

Tailored solutions built around specific market archetypes for precise impact

6

Seamless, configurable implementation for fast value

Low-touch, configurable implementation for faster value realization

Testimonials

Working with your team on the eMMM project has been instrumental in refining our marketing strategies. The depth of insights provided allowed us to understand the true impact of our media investments across various touchpoints. Your modelling approach helped us optimize our spend, leading to a measurable uplift in both brand engagement and sales. The level of detail and precision in your analysis was truly commendable. We appreciate the collaborative effort and look forward to continued success together.

Director, Hair Care 

Your team’s expertise in modelling provided us with critical insights into our campaign effectiveness. The eMMM analysis helped us fine-tune our digital and in-store investments, ensuring we maximize ROI while maintaining strong brand equity. The strategic recommendations from the project directly influenced our budget allocations, and we’ve seen a significant improvement in our key performance metrics. We sincerely appreciate the partnership and look forward to more successful engagements.

Sr. Director, Hair Care 

Our experts

Chris Hansen

Client Partner

Anshu Aggarwal

Capabilities Lead

Samiksha Kalra

DCOMM Expert

Sahil Valecha

DCOMM Expert

Samiksha Kalra

DCOMM Expert

Samiksha Kalra

DCOMM Expert

Sahil Valecha

DCOMM Expert

Sahil Valecha

DCOMM Expert

Don’t just compete, dominate the future of Digital Commerce

Don’t just compete, dominate the future of Digital Commerce

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

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All rights reserved © 2026 Fractal Analytics Inc.

Privacy Policy

WB Policy

Supplier Code of Conduct

Terms of Use

Global Code of Conduct

OH&S Policy

Privacy & Cookies

Raise a concern

ESG Policy

Human Rights Statement

Modern Slavery Statement

CSR Policy

ABAC Policy

Testimonial

Working with your team on the eMMM project has been instrumental in refining our marketing strategies. The depth of insights provided allowed us to understand the true impact of our media investments across various touchpoints. Your modelling approach helped us optimize our spend, leading to a measurable uplift in both brand engagement and sales. The level of detail and precision in your analysis was truly commendable. We appreciate the collaborative effort and look forward to continued success together.

Director, Hair Care 

Your team’s expertise in modelling provided us with critical insights into our campaign effectiveness. The eMMM analysis helped us fine-tune our digital and in-store investments, ensuring we maximize ROI while maintaining strong brand equity. The strategic recommendations from the project directly influenced our budget allocations, and we’ve seen a significant improvement in our key performance metrics. We sincerely appreciate the partnership and look forward to more successful engagements.

Sr. Director, Hair Care