Cogentiq Innovation

Catalyze Innovation:
White Space-to-Shelf in 6 months

Catalyze Innovation:
White Space-to-Shelf in
6 months

AI-powered decisioning and intelligence designed to fast-track breakthrough innovation, reduce operational friction, and eliminate wasted resources.

Catalyze Innovation:
White Space-to-Shelf in 6 months

AI-powered decisioning and intelligence designed to fast-track breakthrough innovation, reduce operational friction, and eliminate wasted resources.

Now signing up design clients. Limited spots left! Driving AI at Fortune 500 companies for 25+ years.

Bringing innovation to market is a grind

Profit suffers while decisions and stage gates lag

• First Mover Advantage Gone

• Money & People Resources Drained

• Customers lost

First mover
advantage gone

Money and people resources drained

Customers lost

Decisions lag due to manual processes and hand-offs

Decisions lag due to manual processes
& hand-offs

AI-orchestrated workflows that cut innovation cycles without cutting corners

The cycle of taking decisions for CPG industries

Key Features

White space to fully articulate, approved concepts

AI-enabled cross-functional feedback

Agentic concept research

AI-enabled recipe creation and site selection

AI-enabled formula development

AI-enabled bench testing and formula optimization

What makes us unique?

Our solution accelerates speed without sacrificing quality

Anchored in design thinking

To deliver high-quality, high-impact outcomes.

Proprietary decisioning framework

AI that thinks, prioritizes, and recommends, not just reports.

Human at the core

Human judgment is embedded at the point of decision to ensure alignment with strategy and guardrails.

Built to adapt

Constantly self-optimizing based on results and real-world feedback.

Light touch integration

Enhanced by internal data when available, but powerful even without it.

Our experts

Prabal Chaudhri

Head, CPG Products

Prabal Chaudhri

Head, CPG Products

Sumith Balagangadharan

CTO

Sumith Balagangadharan

CTO

Jamie Podhaizer

Head, Innovation & Product Marketing

Jamie Podhaizer

Head, Innovation & Product Marketing

Jessica Halper

Product Strategy

Jessica Halper

Product Strategy

Ganesh Subramanian

Principal Product Manager

Ganesh Subramanian

Principal Product Manager

Shreya Shah

Head of Design

Shreya Shah

Head of Design

See how faster, smarter decisions drive measurable eCommerce profit.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

9th year running. Certifications received for India, USA, UK, and UAE

WB Policy

Supplier Code of Conduct

Global Code of Conduct

Human Rights Statement

Modern Slavery Statement

CSR Policy

ABAC Policy

WB Policy

Supplier Code of Conduct

Global Code of Conduct

Human Rights Statement

Modern Slavery Statement

CSR Policy

ABAC Policy

Now signing up design clients. Limited spots left! Driving AI at Fortune 500 companies for 25+ years.

Now signing up design clients. Limited spots left! Driving AI at Fortune 500 companies for 25+ years.

AI-powered decisioning and intelligence designed to fast-track breakthrough innovation, reduce operational friction, and eliminate wasted resources.

Catalyze Innovation: White Space-to-Shelf in 6 months

AI-powered decisioning and intelligence designed to fast-track breakthrough innovation, reduce operational friction, and eliminate wasted resources.

Bringing innovation to market is a grind

Bringing innovation to market is a grind

Profit suffers while decisions and stage gates lag

Profit suffers while decisions and stage gates lag

First mover advantage gone

First mover advantage gone

Money and people resources drained

Money and people resources drained

Customers lost

Customers lost

Decisions lag due to manual processes and hand-offs

Decisions lag due to manual processes & hand-offs

AI-orchestrated workflows that cut innovation cycles without cutting corners​

AI-orchestrated workflows that cut innovation cycles without cutting corners​

Key Features​

Key Features​

White space to fully articulate, approved concepts

AI-enabled cross-functional feedback

AI-enabled cross-functional feedback

Agentic concept research

Agentic concept research

AI-enabled recipe creation and site selection

AI-enabled recipe creation and site selection

AI-enabled formula development

AI-enabled formula development

AI-enabled bench testing and formula optimization

AI-enabled bench testing and formula optimization

What makes us unique?

What makes us unique?

Our solution accelerates speed without sacrificing quality

Anchored in design thinking

Proprietary decisioning framework

Human at the core

Built to adapt

Light touch integration

Our experts

Select Fractal accolades

Select Fractal accolades

Catalyze Innovation:
White Space-to-Shelf in 6 months

First mover
advantage gone

First mover
advantage gone

Decisions lag due to manual processes
& hand-offs

AI-orchestrated workflows that cut innovation cycles without cutting corners

AI-orchestrated workflows that cut innovation cycles without cutting corners

Key Features

Key Features