Rahul Desai is the head of Fractal’s Personalization and Recommendation Systems, transforming customer engagement innovations for global organizations at scale.
He has over 20 years of analytics experience, shaping global corporations’ decision-making. He is an expert in integrating AI, engineering, and behavioral science to create sophisticated customer decision systems. Rahul incubated “Customer Genomics,” Fractal’s personalization solution for fairer, responsible customer experiences. His impactful work in revenue management, computational finance, and market/credit risk strategies define his leadership at Wyndham, Barclays, and HDFC Bank.
Rahul holds an Electrical Engineering degree from Mumbai University, a Masters in Electrical Engineering and Mathematics from Purdue University, USA, and an Executive MBA from the Indian Institute of Management, Calcutta, India.
Rahul is passionate about unlocking AI’s potential with ethical consideration and emerging technologies like machine learning, reinforcement learning, GenAI, computational neuroscience, quantum computing, and optimization.