Retail media networks analytics by Fractal
Retail media networks analytics by Fractal
Drive higher media ROI by unlocking smarter pricing, deeper insights, and more strategic advertiser partnerships —powered by first-party data.
Accelerated insights, reduced complexity, and smarter decision making across the entire business.
Drive higher media ROI by unlocking smarter pricing, deeper insights, and more strategic advertiser partnerships —powered by first-party data.
How to reimagine retail media with
data intelligence
Maximize yield, prove impact, and personalize activations at scale.
1
Yield management and inventory pricing
What is the online inventory optimal price?
How to differentially price the inventory?
1
Yield management and inventory pricing
What is the online inventory optimal price?
How to differentially price the inventory?
1
Yield management and inventory pricing
What is the online inventory optimal price?
How to differentially price the inventory?
2
Measurement as a Service
Who did the media reach?
How much revenue can be attributed to those media impressions?
2
Measurement as a Service
Who did the media reach?
How much revenue can be attributed to those media impressions?
2
Measurement as a Service
Who did the media reach?
How much revenue can be attributed to those media impressions?
3
Joint business planning and execution
How do I set up a consultative sales capability?
How do I solve my advertisers’ key business objectives?
3
Joint business planning and execution
How do I set up a consultative sales capability?
How do I solve my advertisers’ key business objectives?
3
Joint business planning and execution
How do I set up a consultative sales capability?
How do I solve my advertisers’ key business objectives?
4
Insights as a service and custom activation
How do I maximize the value of my unique 1st party data?
How do I ensure better relevance and targeting of this data?
4
Insights as a service and custom activation
How do I maximize the value of my unique 1st party data?
How do I ensure better relevance and targeting of this data?
4
Insights as a service and custom activation
How do I maximize the value of my unique 1st party data?
How do I ensure better relevance and targeting of this data?
Transform retail media with intelligence
that scales
Drive better retail media outcomes with expert analytics and data-backed optimization across all channels
1
Process automation around operational efficiency
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Process automation around operational efficiency
2
Insights as a service featuring path to purchase studies, econometrics, and behavioral insights.
2
Insights as a service featuring path to purchase studies, econometrics, and behavioral insights.
2
Insights as a service featuring path to purchase studies, econometrics, and behavioral insights.
3
Unified measurement studies leveraging incrementality, attribution and Media Mix Modeling (MMM).
3
Automated campaign performance reporting tool and sales enablement apps, facilitating quick decision-making.
Delivering impact
High annual media investment by scaling an RMN
Conducted and implemented incrementality and MMM studies
1 central data source established for analysis
Significant reduction in time spent on campaign reporting
Platform demo
Platform demo
Fuel retail media growth with
data-led precision
Revolutionize media campaigns with advanced audience insights and analytics
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Audience insights
Get audience insights and segment, for selecting precise, high-return media
1
Audience insights
Get audience insights and segment, for selecting precise, high-return media
1
Audience insights
Get audience insights and segment, for selecting precise, high-return media
2
Analytics, diagnostics, and advisory
Identify growth areas to optimize campaigns with data-backed analysis
2
Analytics, diagnostics, and advisory
Identify growth areas to optimize campaigns with data-backed analysis
2
Analytics, diagnostics, and advisory
Identify growth areas to optimize campaigns with data-backed analysis
3
Advanced measurement
Evaluate campaigns using cookie-less, future-proof measurement techniques
3
Advanced measurement
Evaluate campaigns using cookie-less, future-proof measurement techniques
3
Advanced measurement
Evaluate campaigns using cookie-less, future-proof measurement techniques
4
Tailored reporting
Customize performance reports for fast, data-driven decisions
4
Tailored reporting
Customize performance reports for fast, data-driven decisions
4
Tailored reporting
Customize performance reports for fast, data-driven decisions
Thought leadership
Unlock smarter retail media
with Fractal
Unlock smarter retail media with Fractal
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades
Named leader
Customer analytics service provider Q2 2025
Representative vendor
Customer analytics service provider Q1 2021
Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
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