Retail Media Networks
Analytics
Maximize the value of customer data through Retail Media Networks Analytics
What does Fractal's Retail Media Networks Analytics accelerator entail?
Fractal’s Retail Media Analytics accelerator combines an analytics-driven solution and data-backed strategies supported with a team of retail industry experts.
Our insights elevate customer data, while our measurement solutions assist in optimizing media spending across both onsite, in-store offsite channels, offering a comprehensive omni-channel perspective.
With a foundation built on robust data and embedded analytics, our team delivers a range of benefits across different facets of Retail Media.
Process automation around operational efficiency
Insights as a service featuring path to purchase studies, econometrics, and behavioral insights
Unified measurement studies leveraging incrementality, attribution & Media Mix Modelling (MMM)
Automated campaign performance reporting tool and sales enablement apps, facilitating quick decision-making
Key RMN capabilities
Yield management and inventory pricing
What is the online inventory optimal price?
How to differentially price the inventory?
Measurement as a
Service
Who did the media reach?
How much revenue can be attributed to those media impressions?
Joint business planning and execution
How do I set up a consultative sales capability?
How do I solve my advertisers’ key business objectives ?
Insights as a service and custom activation
How do I maximize the value of my unique 1st party data?
How do I ensure better relevance and targeting of this data?
Solution components
Audience Insights
Segmentation for generating insights and activating targeted audiences, ultimately focusing on a higher return on the brand’s retail media investment.
Analytics, diagnostics, and advisory solutions
Identifying areas of opportunity for value creation and swiftly optimizing campaigns using analytics and benchmarks.
Advance measurement
Evaluating marketing and campaign effectiveness through the utilization of cookie-less measurement techniques.
Tailored reporting
Providing top-tier campaign performance reporting for both internal and external teams to unlock actionable insights.
Results
Scaling an RMN having $300M+ annual media investment
Conducted and implemented incrementality & MMM studies
Established 1 central data source for analysis
80% reduction in time spent on campaign reporting
Fractal’s solution empowers Retail Media Networks of various sizes and types, ranging from grocery to specialty retailers in health, beauty, and personal care categories, among others.
In certain cases, standard retail media measurement solutions may not fully cater to a retailers’ specific requirements. Therefore, Fractal also provides services to assist in customizing the solution to adapt to each retailer’s unique business needs.
To maximize ROI and time to market, our approach is to offer a solution that focuses on maximizing the value derived from exiting datasets and technology investments.
