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Retail Media Networks

Retail media networks analytics by Fractal

Retail media networks analytics by Fractal

Drive higher media ROI by unlocking smarter pricing, deeper insights, and more strategic advertiser partnerships —powered by first-party data.

Accelerated insights, reduced complexity, and smarter decision making across the entire business.

Drive higher media ROI by unlocking smarter pricing, deeper insights, and more strategic advertiser partnerships —powered by first-party data.

How to reimagine retail media with
data intelligence

Maximize yield, prove impact, and personalize activations at scale.

1

Yield management and inventory pricing

  • What is the online inventory optimal price?

  • How to differentially price the inventory?

1

Yield management and inventory pricing

  • What is the online inventory optimal price?

  • How to differentially price the inventory?

1

Yield management and inventory pricing

  • What is the online inventory optimal price?

  • How to differentially price the inventory?

2

Measurement as a Service

  • Who did the media reach?

  • How much revenue can be attributed to those media impressions?

2

Measurement as a Service

  • Who did the media reach?

  • How much revenue can be attributed to those media impressions?

2

Measurement as a Service

  • Who did the media reach?

  • How much revenue can be attributed to those media impressions?

3

Joint business planning and execution

  • How do I set up a consultative sales capability?

  • How do I solve my advertisers’ key business objectives?

3

Joint business planning and execution

  • How do I set up a consultative sales capability?

  • How do I solve my advertisers’ key business objectives?

3

Joint business planning and execution

  • How do I set up a consultative sales capability?

  • How do I solve my advertisers’ key business objectives?

4

Insights as a service and custom activation

  • How do I maximize the value of my unique 1st party data?

  • How do I ensure better relevance and targeting of this data?

4

Insights as a service and custom activation

  • How do I maximize the value of my unique 1st party data?

  • How do I ensure better relevance and targeting of this data?

4

Insights as a service and custom activation

  • How do I maximize the value of my unique 1st party data?

  • How do I ensure better relevance and targeting of this data?

Transform retail media with intelligence
that scales 

Drive better retail media outcomes with expert analytics and data-backed optimization across all channels 

1

Process automation around operational efficiency 

1

Process automation around operational efficiency 

2

Insights as a service featuring path to purchase studies, econometrics, and behavioral insights. 

2

Insights as a service featuring path to purchase studies, econometrics, and behavioral insights. 

2

Insights as a service featuring path to purchase studies, econometrics, and behavioral insights. 

3

Unified measurement studies leveraging incrementality, attribution and Media Mix Modeling (MMM). 

3

Automated campaign performance reporting tool and sales enablement apps, facilitating quick decision-making. 

Delivering impact

High annual media investment by scaling an RMN 

Conducted and implemented incrementality and MMM studies 

1 central data source established for analysis 

Significant reduction in time spent on campaign reporting 

Platform demo

Platform demo

Fuel retail media growth with
data-led precision

Revolutionize media campaigns with advanced audience insights and analytics

1

Audience insights

Get audience insights and segment, for selecting precise, high-return media

1

Audience insights

Get audience insights and segment, for selecting precise, high-return media

1

Audience insights

Get audience insights and segment, for selecting precise, high-return media

2

Analytics, diagnostics, and advisory

Identify growth areas to optimize campaigns with data-backed analysis

2

Analytics, diagnostics, and advisory

Identify growth areas to optimize campaigns with data-backed analysis

2

Analytics, diagnostics, and advisory

Identify growth areas to optimize campaigns with data-backed analysis

3

Advanced measurement

Evaluate campaigns using cookie-less, future-proof measurement techniques

3

Advanced measurement

Evaluate campaigns using cookie-less, future-proof measurement techniques

3

Advanced measurement

Evaluate campaigns using cookie-less, future-proof measurement techniques

4

Tailored reporting

Customize performance reports for fast, data-driven decisions

4

Tailored reporting

Customize performance reports for fast, data-driven decisions

4

Tailored reporting

Customize performance reports for fast, data-driven decisions

Unlock smarter retail media
with Fractal

Unlock smarter retail media with Fractal

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA, Canada, Australia, and the UK.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA, Canada, Australia, and the UK.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2025

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA, Canada, Australia, and the UK.