Fractal's Automate Insight for Digital Evolution| AIDE

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Automated Insights for
Digital Evolution

Transforming customer digital experiences

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Stop losing digital customers

Hidden friction drives drop-offs. Identify and fix them—fast

High digital abandonment rates across industries

Businesses struggle with overwhelming data

User experience issues drive drop-offs

Identifying friction points is difficult

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Confidently improve the digital experience

Our best-in-class AI suite delivers optimized results across genres with precision and efficiency

AIDE guides smarter decisions at every step

It pinpoints friction across calls, chats, and web errors using AI

Gain deep insights to optimize A/B tests and enhance user experience

AIDE features

Sensorize

AI-powered automation extracts key business insights from customer click activity

Detect

Pattern recognition detects deviations in digital journeys

Locate

ML algorithms reveal journey drivers and impact on user experience

Reveal

NLP analyzes customer feedback to uncover friction and insights

Prioritize

Measure revenue loss and costs to prioritize website improvements

Success stories

Case Study

How a tech major removed cognitive dissonance in buying journeys and created incremental CLV

A large telecommunication provider saw a continuous decline in the digital conversion rate. With Fractal’s digital optimization platform AIDE (Automated Insights for Digital Evolution) it helped to get a significant impact in CLV with reduced friction on the digital journey.

Case Study

Sweeten the buyer journey for your customers

Fractal developed and deployed an innovative patent pending technology called AIDE to uncover the reasons for dissonance and enable operationalization. Download our latest case study to learn how it resulted in significant turn-around results of the digital-first buying journey.

Unlock AI-powered insights

Optimize every touchpoint with intelligent analytics, friction detection, and data-driven decision-making

AIDE for e-Commerce

AIDE for Healthcare

Delivering business value with enterprise driven insights

AIDE is a smart, AI-powered solution for industries like retail, finance, telecom, and more. It delivers secure, customizable insights to optimize digital journeys

Detects critical anomalies in KPIs

Targets key sales or service flows

Uses sensors to locate friction points

Identifies data domains for journey sensing

Analyzes journeys to pinpoint website friction

Adds context with voice-of-customer analysis

Thought leadership

Article

The future of digital advertising: AI & first-party data in a cookie-less world

Discover how the phase-out of third-party cookies is reshaping digital advertising. Learn how AI-driven strategies and first-party data can unlock powerful, privacy-compliant campaigns for the future.

Article

Removing friction from your digital banking experience

With thousands of customer transactions a day, there are multiple points of friction in industries like banking. Find how AIDE solution can identify these friction points & reduce them, helping business grow at scale.

Leadership