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Consumer Hub

Driving digital success through Enterprise AI 

Driving digital success through Enterprise AI 

Consumer Hub is your window to digital conversation 

Consumer Hub is your window to digital conversation 

Contact an expert

Contact an expert

Contact an expert

Breaking through the biggest challenges in digital transformation

Brands struggle to extract insights, outpace competitors, and track sentiment in real time

1

How to go beyond basic social listening to uncover whitespace?

1

How to go beyond basic social listening to uncover whitespace?

1

How to go beyond basic social listening to uncover whitespace?

2

How to measure sustainability sentiment and benchmark against competitors?

2

How to measure sustainability sentiment and benchmark against competitors?

2

How to measure sustainability sentiment and benchmark against competitors?

3

How to learn genuine consumer sentiments?

3

How to learn genuine consumer sentiments?

3

How to learn genuine consumer sentiments?

4

How to keep pace with rapid market shifts?

4

How to keep pace with rapid market shifts?

4

How to keep pace with rapid market shifts?

5

How to capture the micro-moments?

5

How to capture the micro-moments?

5

How to capture the micro-moments?

Smart enterprise solutions for complete digital transformation  

AI solutions that make digital transformation feel effortless 

1

Consumer

Engage intelligently by spotting emerging trends​

  • Trend scoring and prediction​

  • Geo-sentiment mapping

  • Influencer impact​

  • Trend radar​

1

Consumer

Engage intelligently by spotting emerging trends​

  • Trend scoring and prediction​

  • Geo-sentiment mapping

  • Influencer impact​

  • Trend radar​

2

Competitive

Stay ahead by tracking your competitor’s moves ​

  • Benchmarking​

  • Cross-source connectivity

  • Real-time API integration

2

Competitive

Stay ahead by tracking your competitor’s moves ​

  • Benchmarking​

  • Cross-source connectivity

  • Real-time API integration

2

Competitive

Stay ahead by tracking your competitor’s moves ​

  • Benchmarking​

  • Cross-source connectivity

  • Real-time API integration

3

Content

Market effectively with content generation ideas and consumer segmentation

  • Insight engine​

  • Content crafting

Fast tracking engagement and growth

Consumer Hub accelerators 

1

Theme and trend detection

Spot emerging trends, adapt to consumer needs, and stay ahead of the competition

1

Theme and trend detection

Spot emerging trends, adapt to consumer needs, and stay ahead of the competition

1

Theme and trend detection

Spot emerging trends, adapt to consumer needs, and stay ahead of the competition

2

Influencer analysis

Uncover how key influencers shape perceptions and engagement to enhance your outreach strategies

2

Influencer analysis

Uncover how key influencers shape perceptions and engagement to enhance your outreach strategies

2

Influencer analysis

Uncover how key influencers shape perceptions and engagement to enhance your outreach strategies

3

Smart insights

Use pattern recognition to gauge trend longevity and drive consumer-focused innovation

3

Smart insights

Use pattern recognition to gauge trend longevity and drive consumer-focused innovation

3

Smart insights

Use pattern recognition to gauge trend longevity and drive consumer-focused innovation

4

Multilingual and ESG integration

Break language barriers, track sentiment, and uncover ESG insights

4

Multilingual and ESG integration

Break language barriers, track sentiment, and uncover ESG insights

4

Multilingual and ESG integration

Break language barriers, track sentiment, and uncover ESG insights

5

Sentiment analysis

Understand what drives audience reactions and refine strategies for maximum impact

5

Sentiment analysis

Understand what drives audience reactions and refine strategies for maximum impact

5

Sentiment analysis

Understand what drives audience reactions and refine strategies for maximum impact

6

Semantic summarization

Turn complex data into clear insights with semantic summaries and an intuitive Q&A bot

6

Semantic summarization

Turn complex data into clear insights with semantic summaries and an intuitive Q&A bot

6

Semantic summarization

Turn complex data into clear insights with semantic summaries and an intuitive Q&A bot

Turn digital data into real measurable growth 

Consumer Hub slices through the digital noise, combining flexible data integration, expert consulting, and AI-driven technology to convert social and digital media data into impactful growth 

  • 1

    Tailored flexibility

    Tailor your solution with flexible data sources and data science modules—designed to meet your unique needs effortlessly

  • 2

    Consulting expertise

    Get expert insights and dedicated consulting—guiding you through every step of the way

  • 3

    Data integration

    Seamlessly integrate structured and unstructured data with our expansive network of data partners

  • 4

    LLM whitebox solution

    Access a fully transparent solution with LLM integration, adaptable for upstream and downstream processes

  • 1

    Tailored flexibility

    Tailor your solution with flexible data sources and data science modules—designed to meet your unique needs effortlessly

  • 2

    Consulting expertise

    Get expert insights and dedicated consulting—guiding you through every step of the way

  • 3

    Data integration

    Seamlessly integrate structured and unstructured data with our expansive network of data partners

  • 4

    LLM whitebox solution

    Access a fully transparent solution with LLM integration, adaptable for upstream and downstream processes

  • 1

    Tailored flexibility

    Tailor your solution with flexible data sources and data science modules—designed to meet your unique needs effortlessly

  • 2

    Consulting expertise

    Get expert insights and dedicated consulting—guiding you through every step of the way

  • 3

    Data integration

    Seamlessly integrate structured and unstructured data with our expansive network of data partners

  • 4

    LLM whitebox solution

    Access a fully transparent solution with LLM integration, adaptable for upstream and downstream processes

Consumer Hub 

Gathers real-time data, delivers actionable insights in a beautifully visual format 

1

Spot emerging trends and engage smarter

  • Identify trends before they explode

  • Make informed decisions

  • Geo-sentiment mapping

  • Maximize influence

1

Spot emerging trends and engage smarter

  • Identify trends before they explode

  • Make informed decisions

  • Geo-sentiment mapping

  • Maximize influence

2

Gain a competitive advantage

  • Deep research and document analysis ​

  • Benchmarking with Trend Radar

2

Gain a competitive advantage

  • Deep research and document analysis ​

  • Benchmarking with Trend Radar

2

Gain a competitive advantage

  • Deep research and document analysis ​

  • Benchmarking with Trend Radar

3

ROI driven content

  • Insight engine​

  • GenAI enabled content generator

What are clients say

Thank you team for the great work done over this product and building a consumable report that can resonate with multiple functions within our business-well done!

Fortune 100 CPG

Product AI Manager

“This work normally tends to take several months and out-sourced to consultant/ agencies, having unclear source of information. In the past, when trying to use Social listening, it normally distracted/ confused the organization regarding which one was a proper insight/trend or just comments. Using AI, Consumer Hub was able to clean the data & spot real data-based insights automatically.”

Fortune 200 CPG

Head of Consumer Data Insights and Analytics

I just wanted to take a few moments and highlight the great work you all ​have done to get this tool up and running. Great work by everyone in –​

I just wanted to take a few moments and highlight the great work you all ​have done to get this tool up and running. Great work by everyone in –​



  • Capturing the right data based on defined keywords and NS, under the hood work to get it in the format that brings the product to life.​

  • Designing the use cases in user friendly way

  • Work to bring the use cases to life and presenting all this work overall to ​an audience that ‘understood it’ in first attempt​



  • So many other behind the scene deliverables that aren’t visible to me​

Fortune 50 CPG

Principal Scientist/Technical Director

Leadership

Riya Dutta

Principal Consultant, CPG

Riya Dutta

Principal Consultant, CPG

Riya Dutta

Principal Consultant, CPG

Transform your enterprise with AI that delivers

Transform your enterprise with AI that delivers

Talk to an expert

Talk to an expert

Talk to an expert

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.

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View full footer

All rights reserved © 2025 Fractal Analytics Inc.

Privacy Policy

WB Policy

Terms of Use

Supplier Code of Conduct

Privacy & Cookies

Raise a concern

ESG Policy

Cookie Preference Center

OH&S Policy

Modern Slavery Statement

ABAC Policy

View full footer

All rights reserved © 2025 Fractal Analytics Inc.

Privacy Policy

WB Policy

Terms of Use

Supplier Code of Conduct

Privacy & Cookies

Raise a concern

ESG Policy

Cookie Preference Center

OH&S Policy

Modern Slavery Statement

ABAC Policy