The next best customer experience
The next best customer experience
Deeper insights to drive quick customer decisions with our in-house award-winning Customer Genomics platform
Deeper insights to drive quick customer decisions with our in-house award-winning Customer Genomics platform
Overcoming challenges in data accuracy, scalability and speed
Effective and relevant engagement with in-time customer insights
Effective and relevant engagement with in-time customer insights
Fixing inefficient customer engagement
Tackling difficulties in scaling and integrating insights
Removing the hindrance of inaccurate customer predictions
One-stop solution across B2B and B2C business model
Get seamless insights to drive accurate, scalable, and timely customer engagement with our customer genomics platform
Overcoming challenges in data accuracy, scalability and speed
Effective and relevant engagement with in-time customer insights
1
Data scientists rely heavily on IT teams for operationalization, creating bottlenecks

1
Data scientists rely heavily on IT teams for operationalization, creating bottlenecks

1
Data scientists rely heavily on IT teams for operationalization, creating bottlenecks

2
Ensuring models stay accurate and relevant over time remains a challenge

2
Ensuring models stay accurate and relevant over time remains a challenge

2
Ensuring models stay accurate and relevant over time remains a challenge

3
Models work in the lab but struggle in real-world deployment

3
Models work in the lab but struggle in real-world deployment

3
Models work in the lab but struggle in real-world deployment

4
Scalability and infrastructure complexity, slows things down

4
Scalability and infrastructure complexity, slows things down

4
Scalability and infrastructure complexity, slows things down

5
Long release timelines delay AI-driven business impact

5
Long release timelines delay AI-driven business impact

5
Long release timelines delay AI-driven business impact

Effortless engagement. Smarter insights. Scaled to perfection.
Amplify customer engagement with the power of prediction, personalization and real-time accuracy in data insights
Automated customer decisioning solution architecture



1
Predict customer responses and refine accuracy instantly with AI feedback loops

1
Predict customer responses and refine accuracy instantly with AI feedback loops

2
Scale with real-time insights, personalized profiles, and seamless integration

2
Scale with real-time insights, personalized profiles, and seamless integration

2
Scale with real-time insights, personalized profiles, and seamless integration

3
Drive conversions with timely, targeted engagement on the right channel

Delivering value for our clients
Solving business challenges and creating sustained success
$ 600m+
Incremental flows over 12 months for Franklin Templeton
$ 600m+
Incremental flows over 12 months for Franklin Templeton
£ 15-20m
Cost reduction for a UK broadcast major, enabling 20K less customer attrition
£ 15-20m
Cost reduction for a UK broadcast major, enabling 20K less customer attrition
$ 70m
Potential impact for US pet major with quick strategic next best marketing program recommendations
$ 70m
Potential impact for US pet major with quick strategic next best marketing program recommendations
₹ 1600 CR+
Incremental flows for an Indian asset management firm
₹ 1600 CR+
Incremental flows for an Indian asset management firm
Success Stories
What makes us unique
What makes us unique
Next best experience through 3 S
Next best experience through 3 S
1
Speed
Product components
Build unique and efficient data processes
Get all your data consolidated in one place
Convert customers at the right time, through the right channel, and with the right voice

1
Speed
Product components
Build unique and efficient data processes
Get all your data consolidated in one place
Convert customers at the right time, through the right channel, and with the right voice

1
Speed
Product components
Build unique and efficient data processes
Get all your data consolidated in one place
Convert customers at the right time, through the right channel, and with the right voice

2
Scale
Product components
Generate insights on a daily, weekly, and monthly basis
Build individualized customer profiles for all your customers
Get insights where you need them when you need them by integrating with data and consumption layers

2
Scale
Product components
Generate insights on a daily, weekly, and monthly basis
Build individualized customer profiles for all your customers
Get insights where you need them when you need them by integrating with data and consumption layers

2
Scale
Product components
Generate insights on a daily, weekly, and monthly basis
Build individualized customer profiles for all your customers
Get insights where you need them when you need them by integrating with data and consumption layers

3
Sophistication
Product components
Your solution learns and improves autonomously
Understand how customers will respond to business decisions in real-time
Resolve inaccuracies in behavior prediction using self-correcting feedback loops

3
Sophistication
Product components
Your solution learns and improves autonomously
Understand how customers will respond to business decisions in real-time
Resolve inaccuracies in behavior prediction using self-correcting feedback loops

3
Sophistication
Product components
Your solution learns and improves autonomously
Understand how customers will respond to business decisions in real-time
Resolve inaccuracies in behavior prediction using self-correcting feedback loops

Recognition and achievements
ANA Genius
Digital marketing award in 2016
ANA Genius
Digital marketing award in 2016
ANA Genius
Digital marketing award in 2016
Innovators in artificial intelligence award 2019
Innovators in artificial intelligence award 2019
Innovators in artificial intelligence award 2019
Best behavioural science research application for two years
Best behavioural science research application for two years
Best behavioural science research application for two years
Insight from leaders
Our experts

Rahul Desai
Client Partner, AIML – ADM

Rahul Desai
Client Partner, AIML – ADM

Rahul Desai
Client Partner, AIML – ADM

Milind Jadhav
Principal Data Scientist, AIML – ADM

Milind Jadhav
Principal Data Scientist, AIML – ADM

Milind Jadhav
Principal Data Scientist, AIML – ADM
Better customer engagement.
Sustainable scale for business.
Better customer engagement.
Sustainable scale for business.
Connect with our experts today
Connect with our experts today
Connect with our experts today


Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2023

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2023

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2023

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA, Canada, Australia, and the UK.
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