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Solutions

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Customer Genomics

The next best customer experience

The next best customer experience

Deeper insights to drive quick customer decisions with our in-house award-winning Customer Genomics platform

Deeper insights to drive quick customer decisions with our in-house award-winning Customer Genomics platform

Overcoming challenges in data accuracy, scalability and speed

Effective and relevant engagement with in-time customer insights

Effective and relevant engagement with in-time customer insights

Fixing inefficient customer engagement

Tackling difficulties in scaling and integrating insights

Removing the hindrance of inaccurate customer predictions

One-stop solution across B2B and B2C business model

Get seamless insights to drive accurate, scalable, and timely customer engagement with our customer genomics platform

Overcoming challenges in data accuracy, scalability and speed

Effective and relevant engagement with in-time customer insights

1

Data scientists rely heavily on IT teams for operationalization, creating bottlenecks

1

Data scientists rely heavily on IT teams for operationalization, creating bottlenecks

1

Data scientists rely heavily on IT teams for operationalization, creating bottlenecks

2

Ensuring models stay accurate and relevant over time remains a challenge

2

Ensuring models stay accurate and relevant over time remains a challenge

2

Ensuring models stay accurate and relevant over time remains a challenge

3

Models work in the lab but struggle in real-world deployment

3

Models work in the lab but struggle in real-world deployment

3

Models work in the lab but struggle in real-world deployment

4

Scalability and infrastructure complexity, slows things down

4

Scalability and infrastructure complexity, slows things down

4

Scalability and infrastructure complexity, slows things down

5

Long release timelines delay AI-driven business impact

5

Long release timelines delay AI-driven business impact

5

Long release timelines delay AI-driven business impact

Effortless engagement. Smarter insights. Scaled to perfection.

Amplify customer engagement with the power of prediction, personalization and real-time accuracy in data insights

Automated customer decisioning solution architecture

1

Predict customer responses and refine accuracy instantly with AI feedback loops

1

Predict customer responses and refine accuracy instantly with AI feedback loops

2

Scale with real-time insights, personalized profiles, and seamless integration

2

Scale with real-time insights, personalized profiles, and seamless integration

2

Scale with real-time insights, personalized profiles, and seamless integration

3

Drive conversions with timely, targeted engagement on the right channel

Delivering value for our clients

Solving business challenges and creating sustained success

$ 600m+

Incremental flows over 12 months for Franklin Templeton

$ 600m+

Incremental flows over 12 months for Franklin Templeton

£ 15-20m

Cost reduction for a UK broadcast major, enabling 20K less customer attrition

£ 15-20m

Cost reduction for a UK broadcast major, enabling 20K less customer attrition

$ 70m

Potential impact for US pet major with quick strategic next best marketing program recommendations

$ 70m

Potential impact for US pet major with quick strategic next best marketing program recommendations

₹ 1600 CR+

Incremental flows for an Indian asset management firm

₹ 1600 CR+

Incremental flows for an Indian asset management firm

What makes us unique 

What makes us unique 

Next best experience through 3 S 

Next best experience through 3 S 

1

Speed

Product components

  • Build unique and efficient data processes

  • Get all your data consolidated in one place

  • Convert customers at the right time, through the right channel, and with the right voice

1

Speed

Product components

  • Build unique and efficient data processes

  • Get all your data consolidated in one place

  • Convert customers at the right time, through the right channel, and with the right voice

1

Speed

Product components

  • Build unique and efficient data processes

  • Get all your data consolidated in one place

  • Convert customers at the right time, through the right channel, and with the right voice

2

Scale

Product components

  • Generate insights on a daily, weekly, and monthly basis

  • Build individualized customer profiles for all your customers

  • Get insights where you need them when you need them by integrating with data and consumption layers

2

Scale

Product components

  • Generate insights on a daily, weekly, and monthly basis

  • Build individualized customer profiles for all your customers

  • Get insights where you need them when you need them by integrating with data and consumption layers

2

Scale

Product components

  • Generate insights on a daily, weekly, and monthly basis

  • Build individualized customer profiles for all your customers

  • Get insights where you need them when you need them by integrating with data and consumption layers

3

Sophistication

Product components

  • Your solution learns and improves autonomously

  • Understand how customers will respond to business decisions in real-time

  • Resolve inaccuracies in behavior prediction using self-correcting feedback loops

3

Sophistication

Product components

  • Your solution learns and improves autonomously

  • Understand how customers will respond to business decisions in real-time

  • Resolve inaccuracies in behavior prediction using self-correcting feedback loops

3

Sophistication

Product components

  • Your solution learns and improves autonomously

  • Understand how customers will respond to business decisions in real-time

  • Resolve inaccuracies in behavior prediction using self-correcting feedback loops

Recognition and achievements

ANA Genius

Digital marketing award in 2016

ANA Genius

Digital marketing award in 2016

ANA Genius

Digital marketing award in 2016

Innovators in artificial intelligence award 2019

Innovators in artificial intelligence award 2019

Innovators in artificial intelligence award 2019

Best behavioural science research application for two years

Best behavioural science research application for two years

Best behavioural science research application for two years

Insight from leaders 

Our experts

Rahul Desai

Client Partner, AIML – ADM

Rahul Desai

Client Partner, AIML – ADM

Rahul Desai

Client Partner, AIML – ADM

Milind Jadhav

Principal Data Scientist, AIML – ADM

Milind Jadhav

Principal Data Scientist, AIML – ADM

Milind Jadhav

Principal Data Scientist, AIML – ADM

Better customer engagement.
Sustainable scale for business.

Better customer engagement.
Sustainable scale for business.

Connect with our experts today

Connect with our experts today

Connect with our experts today

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA, Canada, Australia, and the UK.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA, Canada, Australia, and the UK.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA, Canada, Australia, and the UK.