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You're seeing our fresh new design! We're updating the rest of the pages, as part of our site-wide redesign
You're seeing our fresh new design! We're updating the rest of the pages, as part of our site-wide redesign
You're seeing our fresh new design! We're updating the rest of the pages, as part of our site-wide redesign
You're seeing our fresh new design! We're updating the rest of the pages, as part of our site-wide redesign
You're seeing our fresh new design! We're updating the rest of the pages, as part of our site-wide redesign
Drive better decisions through experimentation
Drive better decisions through experimentation
Overcoming challenges in data accuracy, scalability and speed
Effective and relevant engagement with in-time customer insights
1
What if I remodel my stores?

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What if I remodel my stores?

1
What if I remodel my stores?

2
What if I want to change my shelf tactics?

2
What if I want to change my shelf tactics?

2
What if I want to change my shelf tactics?

3
What if I keep my stores an hour longer on weekends?
3
What if I keep my stores an hour longer on weekends?
3
What if I keep my stores an hour longer on weekends?
4
What if I want to increase the depth of my product line?

4
What if I want to increase the depth of my product line?

4
What if I want to increase the depth of my product line?

5
What if I want to test my business model in a new market?

5
What if I want to test my business model in a new market?

5
What if I want to test my business model in a new market?

6
What if I want to introduce new promotions to drive conversions?

6
What if I want to introduce new promotions to drive conversions?

6
What if I want to introduce new promotions to drive conversions?

Smart experiments, better decisions
Implement new ideas with minimal risk and maximum insight with the power of business experimentation
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Discover how your new idea will be received by your customers early

1
Discover how your new idea will be received by your customers early

1
Discover how your new idea will be received by your customers early

2
Test business ideas at scale and gain insights without overspending

2
Test business ideas at scale and gain insights without overspending

2
Test business ideas at scale and gain insights without overspending

3
Learn how your customers will react to your new big idea

3
Learn how your customers will react to your new big idea

3
Learn how your customers will react to your new big idea

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Find out why customers behave the way they do

4
Find out why customers behave the way they do

4
Find out why customers behave the way they do

What you can expect from Trial Run
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Fuss-free user experience
Visual design makes the program easy for both experts and beginners
Automated workflows can guide you through the process from start to finish

1
Fuss-free user experience
Visual design makes the program easy for both experts and beginners
Automated workflows can guide you through the process from start to finish

1
Fuss-free user experience
Visual design makes the program easy for both experts and beginners
Automated workflows can guide you through the process from start to finish

2
Cutting-edge science at your fingertips
Get precise synthetic control results with minimal manual effort

2
Cutting-edge science at your fingertips
Get precise synthetic control results with minimal manual effort

2
Cutting-edge science at your fingertips
Get precise synthetic control results with minimal manual effort

3
The most value for money
Run fast, scalable experiments—no experts or costly solutions needed

3
The most value for money
Run fast, scalable experiments—no experts or costly solutions needed

3
The most value for money
Run fast, scalable experiments—no experts or costly solutions needed

4
Team of experts for continuous support
Get expert training, troubleshooting, and best practices in one place
Implement easy pilots to help your new idea go live in as little as 6 to 8 weeks

4
Team of experts for continuous support
Get expert training, troubleshooting, and best practices in one place
Implement easy pilots to help your new idea go live in as little as 6 to 8 weeks

4
Team of experts for continuous support
Get expert training, troubleshooting, and best practices in one place
Implement easy pilots to help your new idea go live in as little as 6 to 8 weeks

Outcome
Leverage best-in-class science
Ensure the success of your next test and learn program with Trial Run
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Enter new markets and establish new stores with confidence

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Enter new markets and establish new stores with confidence

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Run data-driven tests anywhere with our cloud-based platform

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Run data-driven tests anywhere with our cloud-based platform

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Run data-driven tests anywhere with our cloud-based platform

3
Reduce spending on manual testing in favor of cost-effective alternatives




Design
Create efficient, cost-effective experiments for data-driven confidence

Design
Create efficient, cost-effective experiments for data-driven confidence

Design
Create efficient, cost-effective experiments for data-driven confidence

Analyze
Work with the variables that provide you with targeted and actionable insights

Analyze
Work with the variables that provide you with targeted and actionable insights

Analyze
Work with the variables that provide you with targeted and actionable insights

Act
Leverage insights to deliver the ROI your stakeholders expect

Act
Leverage insights to deliver the ROI your stakeholders expect

Act
Leverage insights to deliver the ROI your stakeholders expect

Trial Run can help across business lines and functions
Scientific and systematic testing can unlock new insights and provide direction with the following tests
Retail
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Marketing and merchandizing tests
Product components
Product launches or discontinuations
Product bundling and assortment
Pricing, promotions, packaging
Loyalty and retention programs
1
Marketing and merchandizing tests
Product components
Product launches or discontinuations
Product bundling and assortment
Pricing, promotions, packaging
Loyalty and retention programs
1
Marketing and merchandizing tests
Product components
Product launches or discontinuations
Product bundling and assortment
Pricing, promotions, packaging
Loyalty and retention programs
2
In-store experience tests
Product components
Store and shelf layout (Planograms)
Fixtures, displays, signage
In-Store promotions and coupons
Store remodeling

2
In-store experience tests
Product components
Store and shelf layout (Planograms)
Fixtures, displays, signage
In-Store promotions and coupons
Store remodeling

2
In-store experience tests
Product components
Store and shelf layout (Planograms)
Fixtures, displays, signage
In-Store promotions and coupons
Store remodeling

3
Store operations tests
Product components
Store operating hours
Sales training and compensation
Modernizing operations with technology
3
Store operations tests
Product components
Store operating hours
Sales training and compensation
Modernizing operations with technology
3
Store operations tests
Product components
Store operating hours
Sales training and compensation
Modernizing operations with technology
CPG
1
Product level tests
Product components
Product launches or discontinuations
Packaging and bundling
Pricing and discounts
Promotions
1
Product level tests
Product components
Product launches or discontinuations
Packaging and bundling
Pricing and discounts
Promotions
1
Product level tests
Product components
Product launches or discontinuations
Packaging and bundling
Pricing and discounts
Promotions
2
Site or market level tests
Product components
Shelf and secondary placement
Displays and signage
In-store promotions and coupons
Events and media mix

2
Site or market level tests
Product components
Shelf and secondary placement
Displays and signage
In-store promotions and coupons
Events and media mix

2
Site or market level tests
Product components
Shelf and secondary placement
Displays and signage
In-store promotions and coupons
Events and media mix

3
Consumer level tests
Product components
Email and social media campaigns
Loyalty and retention programs
3
Consumer level tests
Product components
Email and social media campaigns
Loyalty and retention programs
3
Consumer level tests
Product components
Email and social media campaigns
Loyalty and retention programs



Unlocking the perfect store
Unlocking the perfect store
The perfect store - Trial Run
Insight from leaders
Our experts

Gaurav Sachar
Client Partner, Consulting CPG

Gaurav Sachar
Client Partner, Consulting CPG

Gaurav Sachar
Client Partner, Consulting CPG
Unlock smarter decision-making
with Trial Run
Unlock smarter decision-making
with Trial Run
Test before you invest
Data-driven confidence
Faster, smarter growth
Connect with our experts today
Connect with our experts today
Connect with our experts today


Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2023

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA,Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2023

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA,Canada, Australia, and the UK.
Recognition and achievements
Select Fractal accolades

Named leader
Customer analytics service provider Q2 2023

Representative vendor
Customer analytics service provider Q1 2021

Great Place to Work
8th year running. Certifications received for India, USA,Canada, Australia, and the UK.
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