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  • You're seeing our fresh new design! We're updating the rest of the pages, as part of our site-wide redesign

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Solutions

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Trial Run

Drive better decisions through experimentation

Drive better decisions through experimentation

Overcoming challenges in data accuracy, scalability and speed

Effective and relevant engagement with in-time customer insights

1

What if I remodel my stores?

1

What if I remodel my stores?

1

What if I remodel my stores?

2

What if I want to change my shelf tactics?

2

What if I want to change my shelf tactics?

2

What if I want to change my shelf tactics?

3

What if I keep my stores an hour longer on weekends?

3

What if I keep my stores an hour longer on weekends?

3

What if I keep my stores an hour longer on weekends?

4

What if I want to increase the depth of my product line?

4

What if I want to increase the depth of my product line?

4

What if I want to increase the depth of my product line?

5

What if I want to test my business model in a new market?

5

What if I want to test my business model in a new market?

5

What if I want to test my business model in a new market?

6

What if I want to introduce new promotions to drive conversions?

6

What if I want to introduce new promotions to drive conversions?

6

What if I want to introduce new promotions to drive conversions?

Smart experiments, better decisions 

Implement new ideas with minimal risk and maximum insight with the power of business experimentation

1

Discover how your new idea will be received by your customers early

1

Discover how your new idea will be received by your customers early

1

Discover how your new idea will be received by your customers early

2

Test business ideas at scale and gain insights without overspending

2

Test business ideas at scale and gain insights without overspending

2

Test business ideas at scale and gain insights without overspending

3

Learn how your customers will react to your new big idea

3

Learn how your customers will react to your new big idea

3

Learn how your customers will react to your new big idea

4

Find out why customers behave the way they do

4

Find out why customers behave the way they do

4

Find out why customers behave the way they do

What you can expect from Trial Run 

1

Fuss-free user experience

  • Visual design makes the program easy for both experts and beginners

  • Automated workflows can guide you through the process from start to finish

1

Fuss-free user experience

  • Visual design makes the program easy for both experts and beginners

  • Automated workflows can guide you through the process from start to finish

1

Fuss-free user experience

  • Visual design makes the program easy for both experts and beginners

  • Automated workflows can guide you through the process from start to finish

2

Cutting-edge science at your fingertips

Get precise synthetic control results with minimal manual effort

2

Cutting-edge science at your fingertips

Get precise synthetic control results with minimal manual effort

2

Cutting-edge science at your fingertips

Get precise synthetic control results with minimal manual effort

3

The most value for money

Run fast, scalable experiments—no experts or costly solutions needed

3

The most value for money

Run fast, scalable experiments—no experts or costly solutions needed

3

The most value for money

Run fast, scalable experiments—no experts or costly solutions needed

4

Team of experts for continuous support

  • Get expert training, troubleshooting, and best practices in one place

  • Implement easy pilots to help your new idea go live in as little as 6 to 8 weeks

4

Team of experts for continuous support

  • Get expert training, troubleshooting, and best practices in one place

  • Implement easy pilots to help your new idea go live in as little as 6 to 8 weeks

4

Team of experts for continuous support

  • Get expert training, troubleshooting, and best practices in one place

  • Implement easy pilots to help your new idea go live in as little as 6 to 8 weeks

Leverage best-in-class science 

Ensure the success of your next test and learn program with Trial Run

1

Enter new markets and establish new stores with confidence 

1

Enter new markets and establish new stores with confidence 

2

Run data-driven tests anywhere with our cloud-based platform 

2

Run data-driven tests anywhere with our cloud-based platform 

2

Run data-driven tests anywhere with our cloud-based platform 

3

Reduce spending on manual testing in favor of cost-effective alternatives 

Design

Create efficient, cost-effective experiments for data-driven confidence

Design

Create efficient, cost-effective experiments for data-driven confidence

Design

Create efficient, cost-effective experiments for data-driven confidence

Analyze

Work with the variables that provide you with targeted and actionable insights

Analyze

Work with the variables that provide you with targeted and actionable insights

Analyze

Work with the variables that provide you with targeted and actionable insights

Act

Leverage insights to deliver the ROI your stakeholders expect

Act

Leverage insights to deliver the ROI your stakeholders expect

Act

Leverage insights to deliver the ROI your stakeholders expect

Trial Run can help across business lines and functions

Scientific and systematic testing can unlock new insights and provide direction with the following tests

Retail

1

Marketing and merchandizing tests

Product components

  • Product launches or discontinuations

  • Product bundling and assortment

  • Pricing, promotions, packaging

  • Loyalty and retention programs

1

Marketing and merchandizing tests

Product components

  • Product launches or discontinuations

  • Product bundling and assortment

  • Pricing, promotions, packaging

  • Loyalty and retention programs

1

Marketing and merchandizing tests

Product components

  • Product launches or discontinuations

  • Product bundling and assortment

  • Pricing, promotions, packaging

  • Loyalty and retention programs

2

In-store experience tests

Product components

  • Store and shelf layout (Planograms)

  • Fixtures, displays, signage

  • In-Store promotions and coupons

  • Store remodeling

2

In-store experience tests

Product components

  • Store and shelf layout (Planograms)

  • Fixtures, displays, signage

  • In-Store promotions and coupons

  • Store remodeling

2

In-store experience tests

Product components

  • Store and shelf layout (Planograms)

  • Fixtures, displays, signage

  • In-Store promotions and coupons

  • Store remodeling

3

Store operations tests

Product components

  • Store operating hours

  • Sales training and compensation

  • Modernizing operations with technology

3

Store operations tests

Product components

  • Store operating hours

  • Sales training and compensation

  • Modernizing operations with technology

3

Store operations tests

Product components

  • Store operating hours

  • Sales training and compensation

  • Modernizing operations with technology

CPG

1

Product level tests

Product components

  • Product launches or discontinuations

  • Packaging and bundling

  • Pricing and discounts

  • Promotions

1

Product level tests

Product components

  • Product launches or discontinuations

  • Packaging and bundling

  • Pricing and discounts

  • Promotions

1

Product level tests

Product components

  • Product launches or discontinuations

  • Packaging and bundling

  • Pricing and discounts

  • Promotions

2

Site or market level tests

Product components

  • Shelf and secondary placement

  • Displays and signage

  • In-store promotions and coupons

  • Events and media mix

2

Site or market level tests

Product components

  • Shelf and secondary placement

  • Displays and signage

  • In-store promotions and coupons

  • Events and media mix

2

Site or market level tests

Product components

  • Shelf and secondary placement

  • Displays and signage

  • In-store promotions and coupons

  • Events and media mix

3

Consumer level tests

Product components

  • Email and social media campaigns

  • Loyalty and retention programs

3

Consumer level tests

Product components

  • Email and social media campaigns

  • Loyalty and retention programs

3

Consumer level tests

Product components

  • Email and social media campaigns

  • Loyalty and retention programs

Unlocking the perfect store

Unlocking the perfect store

The perfect store - Trial Run

Insight from leaders 

Our experts

Gaurav Sachar

Client Partner, Consulting CPG

Gaurav Sachar

Client Partner, Consulting CPG

Gaurav Sachar

Client Partner, Consulting CPG

Unlock smarter decision-making
with Trial Run
 

Unlock smarter decision-making
with Trial Run 

  • Test before you invest 

  • Data-driven confidence 

  • Faster, smarter growth 

Connect with our experts today

Connect with our experts today

Connect with our experts today

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.

Recognition and achievements

Select Fractal accolades

Named leader

Customer analytics service provider Q2 2023

Representative vendor

Customer analytics service provider Q1 2021

Great Place to Work

8th year running. Certifications received for India, USA,Canada, Australia, and the UK.