Overcoming challenges in data accuracy, scalability and speed
Overcoming challenges in data accuracy, scalability and speed
Effective and relevant engagement with in-time customer insights
Effective and relevant engagement with in-time customer insights
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What if I remodel my stores?
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What if I remodel my stores?
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What if I change my shelf tactics?
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What if I change my shelf tactics?
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What if I keep my stores an hour longer on weekends?
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What if I keep my stores an hour longer on weekends?
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What if I increase product line depth?
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What if I increase product line depth?
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What if I test my business model in a new market?
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What if I test my business model in a new market?
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What if I introduce new promotions to drive conversions?
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What if I introduce new promotions to drive conversions?
Leverage experimenting life cycle of business
Leverage experimenting life cycle of business
Ensure the success of your next test and learn program with Trial Run
Ensure the success of your next test and learn program with Trial Run
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Enter new markets and establish new stores with confidence
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Enter new markets and establish new stores with confidence
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Run data-driven tests anywhere with our cloud-based platform
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Run data-driven tests anywhere with our cloud-based platform
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Run data-driven tests anywhere with our cloud-based platform
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Reduce spending on manual testing in favor of cost-effective alternatives
Design
Create efficient, cost-effective experiments for data-driven confidence
Analyze
Work with the variables that provide you with targeted and actionable insights
Act
Leverage insights to deliver the ROI your stakeholders expect
What you can expect from Trial Run
What you can expect from Trial Run
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Fuss-free user experience
Visual design makes the program easy for both experts and beginners
Automated workflows can guide you through the process from start to finish
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Cutting-edge science at your fingertips
Get precise synthetic control results with minimal manual effort
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Cutting-edge science at your fingertips
Get precise synthetic control results with minimal manual effort
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The most value for money
Run fast, scalable experiments—no experts or costly solutions needed
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The most value for money
Run fast, scalable experiments—no experts or costly solutions needed
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Team of experts for continuous support
Get expert training, troubleshooting, and best practices in one place
Implement easy pilots to help your new idea go live in as little as 6 to 8 weeks
Trial Run can help across business lines and functions
Trial Run can help across business lines and functions
Scientific and systematic testing can unlock new insights and provide direction with the following tests
Scientific and systematic testing can unlock new insights and provide direction with the following tests
Retail
CPG
Our experts
Gaurav Sachar
Client Partner, Consulting CPG
Recognition and achievements
Select Fractal accolades
Leader
The Forrester Wave: Customer Analytics Services Q2, 2025
Representative vendor
Gartner Hype Cycle for Consumer Goods, 2026
Great Place to Work
Great Place to Work® across four regions: India (9th year), USA (5th year), UK (5th year) and UAE (2nd year)
Recognition and achievements
Select Fractal accolades
Leader
The Forrester Wave: Customer Analytics Services Q2, 2025
Representative vendor
Gartner Hype Cycle for Consumer Goods, 2026
Great Place to Work
Great Place to Work® across four regions: India (9th year), USA (5th year), UK (5th year) and UAE (2nd year)
What if I remodel my stores?
Measure the true business impact of every remodel. Retention Impact – Compare remodel stores against a synthetic control of similar unaffected stores to quantify how much baseline revenue was retained during the transition. Disruption Cost – Isolate and measure revenue lost during construction, renovation, or operational disruptions. Post-Remodel Lift – Track performance after reopening against the same control group to reveal the true incremental impact of the remodel—free from seasonal, competitive, or market effects.
