Vantage

Drive market growth
with Vantage

An AI-powered route-to-market platform built for the digital world—helping sales teams rethink strategy, optimize execution, and turn insights into action

Transform route-to-market with AI precision

Overcome inefficiencies, unlock growth, and optimize sales execution

What if we optimized stores for better promos and marketing?

What if we segmented stores to optimize products, promos and marketing?

What if we used data to boost store performance and find hotspots?

Smarter, scalable, sales execution with
AI-powered RTM

Unify data, optimize sales, and scale operations seamlessly with intelligent automation

Integrated vision for route to market with Vantage

Transform sales planning and execution with flexibility

Transform sales planning and execution with flexibility

Integrate sales performance, execution, and external insights with centralized data hub

Integrate sales performance, execution, and external insights with centralized data hub

Integrate sales performance, execution, and external insights with centralized data hub

Adapt across markets and business needs with geospatial targeting and seamless integration

Revolutionize the sales journey with AI

Unlock growth with Vantage accelerators

Store 360 and segmentation

Group similar stores for precise segmentation and analysis

Get a 360° view with sales, execution, and geo-data insights

Build a custom store list for launches, ensuring fast data access

Enable end-to-end segmentation, analysis, and streamlined decision-making

Store 360 and segmentation

Enable end-to-end segmentation, analysis, and streamlined decision-making

Store 360 and segmentation

Group similar stores for precise segmentation and analysis

Get a 360° view with sales, execution, and geo-data insights

Build a custom store list for launches, ensuring fast data access

Enhance engagement with real-time content optimization

Enhance engagement with real-time content optimization

Enhance engagement with real-time content optimization

Geospatial store analytics

Analyze sales areas for performance, coverage, and customer profiles

Plan growth opportunities with a focused 2x2 matrix strategy

Uncover pincode potential, incremental sales, and penetration

Unlock growth and untapped sales potential with AI-driven analysis

Geospatial store analytics

Unlock growth and untapped sales potential with AI-driven analysis

Call planner, route optimizer and salesforce allocation

Optimize store call frequency

Dynamic route adjustments

Scenario-based routing

Maximise efficiency with call planning, routing and sales force allocation

Call planner, route optimizer and salesforce allocation

Maximise efficiency with call planning, routing and sales force allocation

Smart Order

Optimized assortment and order quantities

Determine optimum product line capacities

Targeted SKU recommendations

Maximize and optimize store performance and profitability

Smart Order

Maximize and optimize store performance and profitability

Smart Order

Optimized assortment and order quantities

Determine optimum product line capacities

Targeted SKU recommendations

Enhance engagement with real-time content optimization

Enhance engagement with real-time content optimization

Enhance engagement with real-time content optimization

Sales co-pilot

Automated pro-active alerts

AI driven recommendations

Instant access to data and insights

Empower field teams with insights, automation and personalized coaching

Sales co-pilot

Empower field teams with insights, automation and personalized coaching

Life sciences solutions ™

Minimize risk and scale digital execution

Complete healthcare data and analytics support

E2E data governance solution

Enhance engagement with real-time content optimization

Enhance engagement with real-time content optimization

Enhance engagement with real-time content optimization

Success stories

Case Study

Geographical coverage expansion through AI and Data for a Global CPG giant in Traditional trade markets

Successful penetration of new opportunities and improved coverage, leading to improved sales contribution

Case Study

Smart order product recommendation system  for a global CPG giant

Fractal collaborated with a CPG giant to impact the lives of a large number of sales representatives

Vantage demo

What makes us unique

Creating impact across the globe through the sales journey

Unified DataView

The Sales Data Hub and Store 360' unify sales, execution and external data for seamless operations

Integrated journey

The integrated modules power the entire sales journey, from planning to execution

GenAI powered

Solution that turns data into insights, delivering clear, actionable intelligence via a virtual assistant

Flexible and configurable

The platform adapts to each company's sales processes, rules, hierarchies, and strategies

Scalable

As sales grow, the platform scales seamlessly, managing vast data for actionable insights

Seamless integration

The platform integrates with CRM, ERP, SFA & data warehouses via open APIs and pre-built connector

Trade promo excellence

Optimize trade calendars across customers and promo mechanics

How it is helping our users

Geospatial targeting

Enhance store targeting, territory management, and market reach with geospatial insights

Geospatial targeting

Enhance store targeting, territory management, and market reach with geospatial insights

Geospatial targeting

Enhance store targeting, territory management, and market reach with geospatial insights

Sales efficiency

Boost field productivity, optimize visits, and adapt routes for better sales and efficiency

Sales efficiency

Boost field productivity, optimize visits, and adapt routes for better sales and efficiency

Data-driven profitability

Optimize inventory, boost sales, and maximize profits with data-driven ordering and assortment

Data-driven profitability

Optimize inventory, boost sales, and maximize profits with data-driven ordering and assortment

Life sciences solutions ™

Our gamified ethnographic tool that unpacks behavioral levers behind human decision making

Recognition and achievements

Reckitt

Featured on annual report of Reckitt: Russia

What are clients say

The DRCP and Range pilot was conducted across four business verticals, yielding very promising results. The field teams haven't raised any concerns about the solution being infeasible, which speaks to the thorough work done. Great job by the team in ensuring its success and acceptance on the ground. We will move ahead and expand it across.