Featured Solutions
Companies with e-commerce sites must deliver personalized experiences to engage customers and guide them to take the right actions. Digital personalization is the key to tailoring web experiences to visitors’ unique preferences and needs. With data-driven experiences, you’ll give each customer the right content and recommendations to increase their chances of making a purchase. Your customers will discover relevant new products to drive more conversions and loyalty for your business.
Take personalization to the next level with advance technology. When user bases and product sets are large, use big data platforms to capture highly granular behavior. Optimize content in real-time with AI. Collaboratively filter content to tailor experiences using sophisticated algorithms.
Tailor experiences even when visitors are anonymous and data is limited. By taking limited data captured from anonymous visitors, then integrating it with third-party data and online behavior from known customers, you can deliver personalized experiences for anonymous visitors.
Most B2B buyers rely on the ‘voice of the web’ to evaluate sellers, creating a footprint of data on buyers’ interests. To drive sales, companies must use these data trails to understand buyers’ needs, identify the right leads, and reach out to them on their terms with timely and contextually relevant information and offers.
With AI and analytics, your company can understand buyer behavior—before, during, and after the purchase—to drive smart interventions at key stages of the buying journey. You can use analytics on browser behavior to identify and prioritize high-quality leads. You can leverage AI to identify next best actions and deliver personalized communications to drive sales.
That’s how data can help your company take control of the B2B buying journey. It will empower your marketing, sales, and product teams to work together to influence sales in your favor, all while reducing sales cycle times.
Our Thinking
Unlock Your Streaming’s True Potential Now
Fraud is an old problem, but the need for a fail-safe fraud detection system is now critical. Technological advancement enables more complex fraud, requiring innovative graph-based technologies for real-time detection and accurate prediction.
Rethinking Organizational Adoption
Is low-adoption plaguing your digital solutions despite accounting for change management? Read our latest whitepaper to discover why traditional adoption approaches fail, why the Behavior change lens to adoption is better & 5 key principles for using it
CSC: Miami
Television broadcasters have long relied on instinct. But instinct needs to partner with information.
As a witness to these challenges, Fractal undertook its own detective work…
Orchestrating enterprise wide recovery from COVID-19
Soaring demand for streaming & crimping of cable TV brings the new consumer mindset in the COVID-19 pandemic recovery. Read how enterprise wide recovery is shaping for cable TV & streaming businesses worldwide.
Case Studies
-
6 min. readEnhancing customer experience managment by bringing together AI, Engineering, and Design
Understand customer experience management in real-time & identifying its key drivers. Fractal provided end-to-end solutions on the Google Cloud Platform, bringing together AI, engineering, and design components.
The Big Picture Our client is one of Europe’s leading media, entertainment, and communications business, serving a multi-million customer base and providing a wide range of products across television, broadband, and...
-
2 min. readScaling behavioral science interventions to drive engagement and measurable impact in self-learning
Self-learning mobile applications have revolutionized access, however it is not enough for learning and behavior change. Find how to translate intentions to action.
The Big Picture The need to drive impact in the self-learning space is imperative, and while there has been a flurry of activities, initiatives, and products with high intentions and passion for change in this space,...
-
2 min. readUse automation to scale up services and manage growing demand
A consulting company uses a suite of scaled data products to expand reach and speed to market.
The Big Picture A consulting company, providing services to card issuers, acquirers, and retailers across the globe, wanted to systematically scale up its services to manage fast growing demand. Its approach of...
-
2 min. readDetermine the contributions of media and the drivers of sales
For a tech leader, MMM suggests volume growth by optimizing TV GRP laydown and reinvesting in TV ads.
The Big Picture A leading technology company was looking to break down the sales of their gaming product into contributions from marketing and promotional activity, and those coming from other base activity. It also...
-
2 min. readUnderstand and predict key drivers of customer satisfaction
A tech leader identifies drivers of satisfaction by segment and predicts impacts of investments.
The Big Picture One of the world’s largest tech companies was looking to better understand the key drivers of its customer and partner experience program. The company was already tracking customer and partner...
-
2 min. readDrive better strategic decisions with analytics for customer insights
A top technology company transformed analytical capabilities for insights on strategic questions.
The Big Picture: A Fortune 50 technology company saw a compelling opportunity to use existing enterprise data to answer key strategic questions about its customers, products, geography, and sales channels. It recognized...
Our People
