Underwriting in the property insurance business has traditionally got a bad rap. Distrust between insurers and insureds is the norm when much of the process is shielded from the customer’s view, while on the other end, underwriting is often a drawn-out and costly affair. Inefficiencies throughout risk assessment and the human-led nature of property underwriting only serve to compound the issue and demonstrate the need for change.

However, transformation is already underway throughout the industry. Companies are looking to create hyper-personalized experiences for their customers, making policy transactions and the claims process more convenient and efficient. Empathy is also becoming a leading consideration when dealing with customers, which is necessary to form trust between insurers and insureds.