Driving better decisions through experimentation
Use a dynamic, affordable & modern way of experimentation
Implement new ideas with minimal
risk and maximum insight with the
power of business experimentation
Test each business idea at scale to generate customer insights without excessive spending
Learn how your customers will react to your new big idea
Find out why customers behave the way they do
Discover how your new idea will be received by your customers early
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Build a cost-effective and efficient experiment that gives you the data you need to proceed with confidence.
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Work with the variables that provide you with targeted and actionable insights.
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Use the generated insights to ensure that your new roll out provides your stakeholders with the ROI they desire.
Run data-driven tests anywhere with our cloud-based platform
Enter new markets and establish new stores with confidence
Reduce spending on manual testing in favor of cost-effective alternatives
Scientific and systematic testing can unlock new insights and provide direction with the following tests
Marketing and Merchandizing Tests
- Product launches or discontinuations
- Product bundling and assortment
- Pricing, Promotions, Packaging
- Loyalty and retention programs
In-store experience tests
- Store and shelf layout (Planograms)
- Fixtures, displays, signage
- In-Store promotions and coupons
- Store remodeling
Store operations tests
- Store operating hours
- Sales training and compensation
- Modernizing operations with technology
- Product launches or discontinuations
- Product bundling and assortment
- Pricing, Promotions, Packaging
- Loyalty and retention programs
- Store and shelf layout (Planograms)
- Fixtures, displays, signage
- In-Store promotions and coupons
- Store remodeling
- Store operating hours
- Sales training and compensation
- Modernizing operations with technology
Scientific and systematic testing can unlock new insights and provide direction with the following tests
Product Level Tests
- Product launches or discontinuations
- Pricing and Discounts
- Promotions
- Packaging and Bundling
Site or Market Level Tests
- Shelf & secondary Placement
- Displays and Signage
- In-Store promotions and coupons
- Events & Media mix
Consumer Level Tests
- Email and Social Media Campaigns
- Loyalty and Retention Programs
- Product launches or discontinuations
- Pricing and Discounts
- Promotions
- Packaging and Bundling
- Shelf & secondary Placement
- Displays and Signage
- In-Store promotions and coupons
- Events & Media mix
- Email and Social Media Campaigns
- Loyalty and Retention Programs
Scientific and systematic testing can unlock new insights and provide direction with the following tests
Product level Tests
- Product launches or discontinuations
- Pricing and Discounts
- Promotions
- Bundling
Store or Market Level Tests
- Store Modernization & operations
- Store Layouts and Fixtures
- Sales Personnel Effectiveness
- Media mix
Consumer Level Tests
- Email and Social Media Campaigns
- Loyalty and Shopper Programs
- Cross-Sell and Up-Sell
- Product launches or discontinuations
- Pricing and Discounts
- Promotions
- Bundling
- Store Modernization & operations
- Store Layouts and Fixtures
- Sales Personnel Effectiveness
- Media mix
- Email and Social Media Campaigns
- Loyalty and Shopper Programs
- Cross-Sell and Up-Sell
Sales and marketing channels
Financial planning and analysis
Customer service and experience
Business process optimization
Business strategy and innovation
Human resources and beyond
- Graphical design elements make it easy to use the program as an expert or a beginner
- Automated workflows can guide you through the process from start to finish
- Receive highly accurate synthetic control results with automated matching processes that need minimal human intervention
- Conduct experiments at speed and scale without the hassle of expert teams or expensive bespoke solutions
- Conduct training, troubleshooting, and learn best practices from the best in the business
- Implement easy pilots to help your new idea go live in as little as 6 to 8 weeks
Fractal Named a Leader in The Forrester Wave : Customer Analytics Service Providers, Q2 2023
Fractal received the highest score possible in 16 out of 29 criteria, the most of all evaluated vendors.
Fractal Named a Leader in The Forrester Wave : Customer Analytics Service Providers, Q2 2023
Fractal received the highest score possible in 16 out of 29 criteria, the most of all evaluated vendors.
Webinar
Unlocking the Perfect Store
To excel in stores, understand the “next normal” experiment with new ideas, and adopt agile decision-making. The “Perfect Store” should be responsive, not just compliant. Rapid iterations outperform old approaches. Watch our “Winning in the Store through Rapid Business Experimentation” session to learn more.
Retelling retail with a $25 million catch
Running Meaningful Experiments Across the Customer Lifecycle
The Role of Retail Stores in an Omnichannel World: A Transformation Journey Led by Experimentation
Running Meaningful Experiments Across the Customer Lifecycle
The Role of Retail Stores in an Omnichannel World: A Transformation Journey Led by Experimentation
Enable better decision making
Gaurav Sachar
Gaurav Sachar
Client Partner, Consulting CPG