Stay Relevant in a Rapidly Changing Business Environment

Use a dynamic, affordable & modern way of experimentation

What if I remodel my stores?

What if I keep the store open for an hour longer on weekends?

What if I want to increase the depth of my Product Line?

What if I change my Shelf Tactics?

What if I introduce new promotions to drive conversions?

What if I would like to test my Business Model in a new market?

Implement new ideas with minimal

risk and maximum insight with the

power of business experimentation

Test each business idea at scale to generate customer insights without excessive spending

Learn how your customers will react to your new big idea

Find out why customers behave the way they do

Discover how your new idea will be received by your customers early

Leverage best-in-class science to ensure the success of your next test and learn program with trial run
  • design

    Build a cost-effective and efficient experiment that gives you the data you need to proceed with confidence.

  • design

    Work with the variables that provide you with targeted and actionable insights.

  • design

    Use the generated insights to ensure that your new roll out provides your stakeholders with the ROI they desire.

Run data-driven tests anywhere with our cloud-based platform
Enter new markets and establish new stores with confidence
Reduce spending on manual testing in favor of cost-effective alternatives
Trial Run Can Help Across Operational and Administrative Departments

Scientific and systematic testing can unlock new insights and provide direction with the following tests

Marketing and Merchandizing Tests
  • Product launches or discontinuations
  • Product bundling and assortment
  • Pricing, Promotions, Packaging
  • Loyalty and retention programs
In-store experience tests
  • Store and shelf layout (Planograms)
  • Fixtures, displays, signage
  • In-Store promotions and coupons
  • Store remodeling
Store operations tests
  • Store operating hours
  • Sales training and compensation
  • Modernizing operations with technology

  • Product launches or discontinuations
  • Product bundling and assortment
  • Pricing, Promotions, Packaging
  • Loyalty and retention programs

  • Store and shelf layout (Planograms)
  • Fixtures, displays, signage
  • In-Store promotions and coupons
  • Store remodeling

  • Store operating hours
  • Sales training and compensation
  • Modernizing operations with technology

Scientific and systematic testing can unlock new insights and provide direction with the following tests

Product Level Tests
  • Product launches or discontinuations
  • Pricing and Discounts
  • Promotions
  • Packaging and Bundling
Site or Market Level Tests
  • Shelf & secondary Placement
  • Displays and Signage
  • In-Store promotions and coupons
  • Events & Media mix
Consumer Level Tests
  • Email and Social Media Campaigns
  • Loyalty and Retention Programs

  • Product launches or discontinuations
  • Pricing and Discounts
  • Promotions
  • Packaging and Bundling

  • Shelf & secondary Placement
  • Displays and Signage
  • In-Store promotions and coupons
  • Events & Media mix

  • Email and Social Media Campaigns
  • Loyalty and Retention Programs

Scientific and systematic testing can unlock new insights and provide direction with the following tests

Product level Tests
  • Product launches or discontinuations
  • Pricing and Discounts
  • Promotions
  • Bundling
Store or Market Level Tests
  • Store Modernization & operations
  • Store Layouts and Fixtures
  • Sales Personnel Effectiveness
  • Media mix
Consumer Level Tests
  • Email and Social Media Campaigns
  • Loyalty and Shopper Programs
  • Cross-Sell and Up-Sell

  • Product launches or discontinuations
  • Pricing and Discounts
  • Promotions
  • Bundling

  • Store Modernization & operations
  • Store Layouts and Fixtures
  • Sales Personnel Effectiveness
  • Media mix

  • Email and Social Media Campaigns
  • Loyalty and Shopper Programs
  • Cross-Sell and Up-Sell
Sales and marketing channels
Financial planning and analysis
Customer service and experience
Business process optimization
Business strategy and innovation
Human resources and beyond
What you can expect from Trial Run

Trial Run

  • Graphical design elements make it easy to use the program as an expert or a beginner
  • Automated workflows can guide you through the process from start to finish

Trial Run

  • Receive highly accurate synthetic control results with automated matching processes that need minimal human intervention

Trial Run

  • Conduct experiments at speed and scale without the hassle of expert teams or expensive bespoke solutions

Trial Run

  • Conduct training, troubleshooting, and learn best practices from the best in the business
  • Implement easy pilots to help your new idea go live in as little as 6 to 8 weeks
RECOGNITION

Fractal Named a Leader in The Forrester Wave : Customer Analytics Service Providers, Q2 2023

Fractal received the highest score possible in 16 out of 29 criteria, the most of all evaluated vendors.

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Trial Run

Fractal Named a Leader in The Forrester Wave : Customer Analytics Service Providers, Q2 2023

Fractal received the highest score possible in 16 out of 29 criteria, the most of all evaluated vendors.

download
Webinar

Unlocking the Perfect Store

To excel in stores, understand the “next normal” experiment with new ideas, and adopt agile decision-making. The “Perfect Store” should be responsive, not just compliant. Rapid iterations outperform old approaches. Watch our “Winning in the Store through Rapid Business Experimentation” session to learn more.

get in touch
CASE STUDY
CASE STUDY

Retelling retail with a $25 million catch

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WHITEPAPERS
Trial Run

Running Meaningful Experiments Across the Customer Lifecycle

Trial Run

The Role of Retail Stores in an Omnichannel World: A Transformation Journey Led by Experimentation

WHITEPAPERS
Trial Run

Running Meaningful Experiments Across the Customer Lifecycle

Trial Run

The Role of Retail Stores in an Omnichannel World: A Transformation Journey Led by Experimentation

Enable better decision making

Our Experts
Trial Run
Gaurav Sachar
Gaurav Sachar

Client Partner, Consulting CPG