Decoding Markets and Driving Growth through our Smart and Integrated RTM Platform

INTRODUCING FRACTAL'S RTM PLATFORM

YOUR LIGHTHOUSE TO SALES EXCELLENCE

A Route-To-Market AI powered interconnected platform that employs a digital-first approach to help sales teams reimagine their go-to-market and sales execution strategies. It offers a comprehensive set of tools that enable sales teams to make informed decisions from actionable insights.

What if we could identify and segment stores to optimize product recommendations, promotional campaigns, and targeted marketing strategies?

OUR INTEGRATED VISION FOR ROUTE TO MARKET WITH VANTAGE

Store 360 & Segmentation

A data exploration tool providing a comprehensive view of stores with features from internal as well as external sources, empowering business users of all levels to analyze data and solve challenges without requiring data science expertise.

1

Create clusters of similar stores with similar traits for segmentation & analysis.

2

Access comprehensive 360° store information like sales performance, execution metrics, and geo-location data.

3

Create a custom store list based on selected features for product launches or relaunches, streamlining data retrieval.

Store 360 & Segmentation

A data exploration tool providing a comprehensive view of stores with features from internal as well as external sources, empowering business users of all levels to analyze data and solve challenges without requiring data science expertise.

1

Create clusters of similar stores with similar traits for segmentation & analysis.

2

Access comprehensive 360° store information like sales performance, execution metrics, and geo-location data.

3

Create a custom store list based on selected features for product launches or relaunches, streamlining data retrieval.

Geospatial Store Analytics

Call Planner, Route Optimizer& Salesforce Allocation

Smart Order

Sales Co-pilot

Store 360 & Segmentation

A data exploration tool providing a comprehensive view of stores with features from internal as well as external sources, empowering business users of all levels to analyze data and solve challenges without requiring data science expertise.

1

Create clusters of similar stores with similar traits for segmentation & analysis.

2

Access comprehensive 360° store information like sales performance, execution metrics, and geo-location data.

3

Create a custom store list based on selected features for product launches or relaunches, streamlining data retrieval.

Store 360 & Segmentation

A data exploration tool providing a comprehensive view of stores with features from internal as well as external sources, empowering business users of all levels to analyze data and solve challenges without requiring data science expertise.

1

Create clusters of similar stores with similar traits for segmentation & analysis.

2

Access comprehensive 360° store information like sales performance, execution metrics, and geo-location data.

3

Create a custom store list based on selected features for product launches or relaunches, streamlining data retrieval.

Geospatial Store Analytics

Call Planner, Route Optimizer & Salesforce Allocation

Smart Order

Sales Co-pilot

WHAT MAKES US UNIQUE

Fractal as a Game Changer

Unified DataView

The common sales data hub & our 'Store 360’ module consolidates sales performance, execution, and external data into one unified view, streamlining operations.

Unified DataView

The common sales data hub & our 'Store 360’ module consolidates sales performance, execution, and external data into one unified view, streamlining operations.

Integrated Journey

Our integrated & interconnected modules cover the entire sales journey, from planning to daily execution.

Integrated Journey

Our integrated & interconnected modules cover the entire sales journey, from planning to daily execution.

Gen AI Powered

Our Gen AI-powered solution transforms data analysis into actionable intelligence, providing synthesized insights in natural language through a virtual assistant.

Gen AI Powered

Our Gen AI-powered solution transforms data analysis into actionable intelligence, providing synthesized insights in natural language through a virtual assistant.

Unified DataView
The common sales data hub & our 'Store 360’ module consolidates sales performance, execution, and external data into one unified view, streamlining operations.
Integrated Journey
Our integrated & interconnected modules cover the entire sales journey, from planning to daily execution.
Gen AI Powered
Our Gen AI-powered solution transforms data analysis into actionable intelligence, providing synthesized insights in natural language through a virtual assistant.

Key Differentiators

Flexible & Configurable

The platform will be flexible enough to each company's sales processes, business rules, hierarchies, and strategies.

Flexible & Configurable

The platform will be flexible enough to each company's sales processes, business rules, hierarchies, and strategies.

Scalable

As sales operations expand, the platform must scale effortlessly, handling large data volumes efficiently for insights.

Scalable

As sales operations expand, the platform must scale effortlessly, handling large data volumes efficiently for insights.

Seamless Integration

The platform should integrate with CRM, ERP, SFA, data warehouses for a unified view using open APIs and pre-built connectors.

Seamless Integration

The platform should integrate with CRM, ERP, SFA, data warehouses for a unified view using open APIs and pre-built connectors.

Flexible & Configurable
The platform will be flexible enough to each company's sales processes, business rules, hierarchies, and strategies.
Scalable
As sales operations expand, the platform must scale effortlessly, handling large data volumes efficiently for insights.
Seamless Integration
The platform should integrate with CRM, ERP, SFA, data warehouses for a unified view using open APIs and pre-built connectors.

Creating impact across the globe

Creating impact across the globe through the sales journey

through the sales journey

Regions we have worked with:

Russia, EU (France, Spain, Portugal), LATAM (Brazil, Argentina), AMEA (India, China, Nigeria, South Africa, UAE), NA (United States, Mexico), SEA (Indonesia, Vietnam, Thailand, Philippines)

Regions we have worked with:

Russia, EU (France, Spain, Portugal), LATAM (Brazil, Argentina), AMEA (India, China, Nigeria, South Africa, UAE), NA (United States, Mexico), SEA (Indonesia, Vietnam, Thailand, Philippines)

Categories we have worked on:

Confectionary, Personal Care, Home Care, Nutrition, Health, Industrial Goods, Food & Beverages, Alcoholic Beverages

Categories we have worked on:

Confectionary, Personal Care, Home Care, Nutrition, Health, Industrial Goods, Food & Beverages, Alcoholic Beverages

Store Coverage Analytics

1.5-2%

sales contribution from new store leads

1.5-2%

Sales contribution from new store leads

40%

Hit-rate

Smart Order

4-7%

Increase in net sales

60+%

Adopted outlets

1.5-2%

Increase in net sales

60+%

Adopted outlets

Call Plan and Route Optimization

1-2%

Increase in incremental sales revenue

3x

Distance optimized

10+%

Reduction in cost

1-2%

Increase in net sales

10+%

Reduction in cost

3x

Distance optimized

WHAT’S IN IT FOR YOUR USERS

Geospatial Targeting

Improved store targeting, territory management, and market penetration through geospatial analysis and visualization

Geospatial Targeting

Improved store targeting, territory management, and market penetration through geospatial analysis and visualization

Geospatial Targeting

Improved store targeting, territory management, and market penetration through geospatial analysis and visualization

Sales Efficiency

Enhanced field productivity, targeted visitation, and adaptable route planning, resulting in improved sales outcomes and resource utilization.

Sales Efficiency

Enhanced field productivity, targeted visitation, and adaptable route planning, resulting in improved sales outcomes and resource utilization.

Sales Efficiency

Enhanced field productivity, targeted visitation, and adaptable route planning, resulting in improved sales outcomes and resource utilization.

Data-driven Profitability

Improved inventory management, sales optimization, and profitability through data-driven insights and tailored ordering and assortment strategies.

Data-driven Profitability

Improved inventory management, sales optimization, and profitability through data-driven insights and tailored ordering and assortment strategies.

Data-driven Profitability

Improved inventory management, sales optimization, and profitability through data-driven insights and tailored ordering and assortment strategies.

SUCCESS STORIES

Geographical coverage expansion through AI and Data for a Global CPG giant in Traditional trade markets

Smart Order Product Recommendation System for a Global CPG Giant

AWARDS AND RECOGNITIONS

Reckitt

Featured on annual report of Reckitt: Russia

WHAT OUR CLIENTS HAVE TO SAY

“
The DRCP and Range pilot was conducted across four business verticals, yielding very promising results. The field teams haven't raised any concerns about the solution being infeasible, which speaks to the thorough work done. Great job by the team in ensuring its success and acceptance on the ground. We will move ahead and expand it across.
Vice President, Business & Digital Transformation
Leading manufacturer in Adhesives and Sealants
“
The AI application project brings many benefits, helping increase sales quality at each point of sale, and increasing coverage  thereby helping to optimize product portfolio and growth for  our retail partners. Appreciation and thanks to the great efforts  and teamwork to make it happen.
Sales Director , Vietnam
Leading Confectionary Giant

“
The DRCP and Range pilot was conducted across four business verticals, yielding very promising results. The field teams haven't raised any concerns about the solution being infeasible, which speaks to the thorough work done. Great job by the team in ensuring its success and acceptance on the ground. We will move ahead and expand it across.
Vice President, Business & Digital Transformation
Leading manufacturer in Adhesives and Sealants
“
The AI application project brings many benefits, helping increase sales quality at each point of sale, and increasing coverage  thereby helping to optimize product portfolio and growth for  our retail partners. Appreciation and thanks to the great efforts  and teamwork to make it happen.
Sales Director , Vietnam
Leading Confectionary Giant
“
The DRCP and Range pilot was conducted across four business verticals, yielding very promising results. The field teams haven't raised any concerns about the solution being infeasible, which speaks to the thorough work done. Great job by the team in ensuring its success and acceptance on the ground. We will move ahead and expand it across.
Vice President, Business & Digital Transformation
Leading manufacturer in Adhesives and Sealants
“
The AI application project brings many benefits, helping increase sales quality at each point of sale, and increasing coverage  thereby helping to optimize product portfolio and growth for  our retail partners. Appreciation and thanks to the great efforts  and teamwork to make it happen.
Sales Director , Vietnam
Leading Confectionary Giant

“
The AI application project brings many benefits, helping increase sales quality at each point of sale, and increasing coverage  thereby helping to optimize product portfolio and growth for  our retail partners. Appreciation and thanks to the great efforts  and teamwork to make it happen.
Sales Director , Vietnam
Leading Confectionary Giant
“
The DRCP and Range pilot was conducted across four business verticals, yielding very promising results. The field teams haven't raised any concerns about the solution being infeasible, which speaks to the thorough work done. Great job by the team in ensuring its success and acceptance on the ground. We will move ahead and expand it across.
Vice President, Business & Digital Transformation
Leading manufacturer in Adhesives and Sealants
“
The DRCP and Range pilot was conducted across four business verticals, yielding very promising results. The field teams haven't raised any concerns about the solution being infeasible, which speaks to the thorough work done. Great job by the team in ensuring its success and acceptance on the ground. We will move ahead and expand it across.
Vice President, Business & Digital Transformation
Leading manufacturer in Adhesives and Sealants
“
The AI application project brings many benefits, helping increase sales quality at each point of sale, and increasing coverage  thereby helping to optimize product portfolio and growth for  our retail partners. Appreciation and thanks to the great efforts  and teamwork to make it happen.
Sales Director , Vietnam
Leading Confectionary Giant