Rethinking personalization – from consumer to context

Kevin E. McCurdy is Global CPG Segment Lead – APN for AWS responsible for identifying and engaging relationships with strategic ISV and SI Partners for the AWS Global CPG Vertical. Prior to that he served as Vice President, Demand Signal Management at E2open, Inc. He was Co-Founder and Vice President of Strategic Accounts for Orchestro, Inc. which was acquired by E2open. He has led engagements with leading CPG companies including: The Coca-Cola Company, General Mills, Kellogg’s, PepsiCo, Newell Brands, Scott’s-Miracle Gro, Unilever, Kimberly-Clark, and Kraft-Heinz.

He also was Co-Founder and Vice President of Business Development and Services at Mercari Technologies, Inc. which delivered space optimization solutions for CPG and retail companies. Previously, Kevin served as Director of Business Consulting at Manugistics/JDA.

Kevin has 25+ years of experience in supply chain management, category management, and demand signal management working with leading global CPG companies and retailers. He holds a Bachelor of Science degree in Business Logistics and International Business from the Pennsylvania State University. He also studied British Economics and the European Union at the University of Manchester in Manchester, England.

Rahul leads Algorithmic Decision Making at Fractal. He brings in 16 years of experience in analytics including:

• Algorithmic decisioning making, Customer Loyalty and Analytics at Fractal
• Structured derivatives, FX, Interest trading, Market and Credit Risk at HDFC Bank, Barclays India
• Revenue management and analytics for Wyndham Europe and US

Rahul believes in driving deep impact with clients through the trifecta of AI, Engineering and Design. He has a keen interest in Deep Learning, Reinforcement learning, Evolutionary algorithms and Distributed AI.

Anurag is an Entrepreneur, Behavioral Science and Design Practitioner, Advisor and Mentor. In 2007, Anurag helped found Finalmile Consulting, the first Behavioral Sciences based strategy and design firm in the world. In these years, he helped build & institutionalise Behavior Architecture - a research, strategy and design process - to influence complex contexts like HIV, Sanitation, Road & Rail Safety, Financial Inclusion, Children and Adult Learning.

In his current role, he is mandated to build the Behavioral Sciences and Design practice at Fractal and institutionalise a problem solving method that integrates AI, Engineering and Design.

He is an ardent Liverpool and F1 fan with an insatiable appetite for travel, discovery and open water diving.