Harnessing AI to scale Retail Media Networks

As of today, there are over 240 retail media networks operating worldwide. A retail media network refers to a platform or ecosystem through which retailers sell advertising space on their websites, apps, or other digital properties, leveraging first-party data to target consumers with relevant ads. However, only a handful will eventually succeed in running full-scale media businesses, generating billions of dollars in annual revenue and earning the trust and investment of brand advertisers. Many retail media networks will falter, shutting down operations and writing off hundreds of millions of dollars in sunk costs. However, new entrants and smaller retailers can still succeed in establishing and scaling a retail media business, provided they invest in the right technology and focus on the right areas.