In a business world of nonstop change, there’s only one way to win the game: Transform it entirely. This requires a revolution in thinking–a steady stream of disruptive strategies and unexpected solutions. In this session, Luke will discuss how to generate those strategies and deliver those solutions by combining fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market.
- Learn why the most unexpected ideas draw the least competitors–and offer the greatest potential.
- Understand every step of transforming disruptive ideas from conception to breakthrough business strategy including:
- Craft your disruptive hypothesis,
- Discover your best disruptive opportunities,
- Efficiently shape your disruptive solution, and 4. make your winning disruptive pitch
Author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business and Executive Director of Entrepreneurship and Founder of the W.R. Berkley Innovation Labs – New York University