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Case Studies

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Transforming customer intelligence at scale

Transforming customer intelligence at scale

How a bank unified customer experiences with AI

How a bank unified customer experiences with AI

Customers served

Time reduced

Use cases

Customer view

The challenge

The challenge

Breaking down data silos

Breaking down data silos

A multinational retail bank serving millions of customers faced a critical challenge: Fragmented customer data across operational silos was creating a disconnected customer experience and preventing optimal team performance.

Key challenges

  • Disconnected customer intelligence across business units

  • Limited ability to scale personalized insights

  • Reliance on basic rule-based decisioning

  • Lack of real-time actionable intelligence

Diagram showing how communication barriers create accessibility gaps in crisis situations

The solution

Cogentiq Personalization framework

Cogentiq Personalization framework

Unified intelligence hub

Customer view accessible across silos

Self-service analytics platform

Continuous learning AI models

AI-powered decisioning

Automated personalization at scale

Real-time insight generation

Seamless systems integration

Implementation approach

Implementation approach

1

Discovery and design

  • Assessed team objectives

  • Developed requirements

  • Created architecture

2

Development and testing

  • Built AI/ML models

  • Tested initial MVP

  • Refined from feedback

3

Enterprise rollout

  • Phased implementation

  • Team enablement

  • Continuous optimization

The impact

The impact

Measurable enterprise-wide results

Measurable enterprise-wide results

Operational excellence

Time reduction

  • Consolidated data view

  • Self-service analytics

  • Automated insights

Customer experience

Satisfaction increase

  • Personalized engagement

  • Faster response times

  • Relevant interactions

Business growth

Use case expansion

  • Active use cases

  • Improved efficiency

  • Significant savings

Looking ahead

Looking ahead

Expanded use cases

  • Rolling out across additional business units

Expanded use cases

  • Rolling out across additional business units

Advanced automation

  • Further optimizing customer interactions

Transform your enterprise with AI that delivers

All rights reserved © 2026 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park, Oberoi Garden City,
Off W. E. Highway Goregaon (E), Mumbai - 400063, Maharashtra, India.

CIN : L72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8

All rights reserved © 2026 Fractal Analytics Inc.

Registered Office:

Level 7, Commerz II, International Business Park,
Oberoi Garden City, Off W. E. Highway Goregaon (E),
Mumbai - 400063, Maharashtra, India.

CIN : L72400MH2000PLC125369

GST Number (Maharashtra) : 27AAACF4502D1Z8