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Client First Approach

Client-centric partnerships
for enterprise transformation

We strive to be a strategic partner to our clients by delivering a wide range of end-to-end AI solutions across business functions and teams, helping enterprises power decisions and meaningful business outcomes.

We strive to be a strategic partner to our clients by delivering a wide range of end-to-end AI solutions across business functions and teams, helping enterprises power decisions and meaningful business outcomes.

Must Win Clients (MWCs)

We have identified Must Win Clients (MWCs) based on our 10-20-30 principle: companies with annual revenue of $10 billion, or market capitalization of $20 billion, or a customer base of 30 million. We seek to invest deeply in long-term partnerships with these global enterprises, supporting them across the entire AI lifecycle from ideation to adoption, helping them navigate complexity and embed AI into enterprise, decision-making.

$10B

Annual Revenue

$20B

Market Cap

30M

Customer Base

Our strategic focus is to take client centricity to the next level through integrated engagement models, with dedicated client teams led by business partners who work closely with key stakeholders to understand priorities, co-create solutions, and deliver measurable value. These teams collaborate seamlessly with our internal capabilities to ensure that the right solutions are deployed to address evolving business needs.

Our strategic focus is to take client centricity to the next level through integrated engagement models, with dedicated client teams led by business partners who work closely with key stakeholders to understand priorities, co-create solutions, and deliver measurable value. These teams collaborate seamlessly with our internal capabilities to ensure that the right solutions are deployed to address evolving business needs.

We seek to continuously expand these relationships by addressing additional business challenges within departments, scaling successful solutions across geographies, and engaging with new teams across the enterprise. This approach enables us to evolve from a vendor to a comprehensive AI partner, creating sustained value across our clients’ businesses.

We seek to continuously expand these relationships by addressing additional business challenges within departments, scaling successful solutions across geographies, and engaging with new teams across the enterprise. This approach enables us to evolve from a vendor to a comprehensive AI partner, creating sustained value across our clients’ businesses.

Our deep technical, domain, and functional expertise enables us to address industry-specific challenges through client-specific solutions. By contextualizing technology within each client’s business environment, we are able to deliver tailored, scalable solutions aligned to business outcomes.

Our deep technical, domain, and functional expertise enables us to address industry-specific challenges through client-specific solutions. By contextualizing technology within each client’s business environment, we are able to deliver tailored, scalable solutions aligned to business outcomes.

Decision-Backward Approach

Decision-Backward Approach

Our mission is to power better decisions across client enterprises. Our decision-backward approach starts with the business decision and desired outcome, then works backward to determine the data, algorithms and technology required. This enables us to develop fit-for-purpose AI solutions that address specific business challenges and deliver measurable outcomes.

Investing in R&D

Investing in R&D

6.4%

R&D spend % of revenue

Investing and innovating on behalf of our clients enables us to expedite results for our clients while demonstrating our AI expertise. In FY2025-26, we invested 6.4% of our revenue in R&D. Our dedicated research team conducts extensive fundamental research in emerging areas like GenAI, Quantum computing and Computational Neuroscience. This work has translated into tangible outcomes like MarshallGoldsmith.ai and Vaidya.ai. Moreover, we have developed a range of AI courses available on Coursera, fostering widespread knowledge dissemination.

Investing and innovating on behalf of our clients enables us to expedite results for our clients while demonstrating our AI expertise. In FY2025-26, we invested 6.4% of our revenue in R&D. Our dedicated research team conducts extensive fundamental research in emerging areas like GenAI, Quantum computing and Computational Neuroscience. This work has translated into tangible outcomes like MarshallGoldsmith.ai and Vaidya.ai. Moreover, we have developed a range of AI courses available on Coursera, fostering widespread knowledge dissemination.

Industry engagement

Industry engagement

As part of our client-centric approach, we host exclusive events like Client Advisory Boards, Executive Summits, Roundtables, and actively engage in leading third-party industry conferences. The platforms bring together senior executives from Fortune 500 enterprises to share cutting-edge insights, foster peer connections and stay closely aligned with evolving client needs.

As part of our client-centric approach, we host exclusive events like Client Advisory Boards, Executive Summits, Roundtables, and actively engage in leading third-party industry conferences. The platforms bring together senior executives from Fortune 500 enterprises to share cutting-edge insights, foster peer connections and stay closely aligned with evolving client needs.

During the year, we hosted six Executive Summits across New York, San Francisco Bay Area, London, Amsterdam and Bengaluru, as well as nine roundtables globally, engaging more than 250 clients. Discussions focused on exploring the evolution of intelligence; applying agentic and autonomous AI in the enterprise; realizing ROI from GenAI and machine learning; scaling enterprise AI from pilots to performance; building AI-ready organizations; and advancing AI infrastructure and enterprise-grade deployments.

During the year, we hosted six Executive Summits across New York, San Francisco Bay Area, London, Amsterdam and Bengaluru, as well as nine roundtables globally, engaging more than 250 clients. Discussions focused on exploring the evolution of intelligence; applying agentic and autonomous AI in the enterprise; realizing ROI from GenAI and machine learning; scaling enterprise AI from pilots to performance; building AI-ready organizations; and advancing AI infrastructure and enterprise-grade deployments.

Our flagship annual magazine, ai:sight, features voices from transformational leaders on value creation, driving growth, and navigating a dynamic economic environment.

Our flagship annual magazine, ai:sight, features voices from transformational leaders on value creation, driving growth, and navigating a dynamic economic environment.

6

Executive summits

9

Global roundtables

250+

Clients engaged

Executive Summits - US & UK-EU

Executive Summits - US & UK-EU

Executive Summit events combine keynotes, fireside chats from industry experts, and peer-to-peer executive knowledge-sharing sessions.

Executive Summit events combine keynotes, fireside chats from industry experts, and peer-to-peer executive knowledge-sharing sessions.

ET AI Awards 2026 & India Today Conclave 2025

ET AI Awards 2026 & India Today Conclave 2025

Srikanth Velamakanni, co-founder and group CEO, Fractal talked about India’s AI ecosystem and the AI revolution in high-impact panel discussions.

Srikanth Velamakanni, co-founder and group CEO, Fractal talked about India’s AI ecosystem and the AI revolution in high-impact panel discussions.

Executive Summit – India

Executive Summit – India

Over 50 AI, analytics, and GCC leaders came together at the Bengaluru Executive Summit for an evening of ideas exchange, reflection, and leadership dialogue.

Over 50 AI, analytics, and GCC leaders came together at the Bengaluru Executive Summit for an evening of ideas exchange, reflection, and leadership dialogue.

Net Promoter Score 

Net Promoter Score 

78

78

Our Net Promoter Score (NPS) has consistently remained at 70 or higher over the past few years, reflecting our remarkable growth and progress. Clients rate us highly for our responsiveness, business understanding, and communication. Clients expect us to deliver fresh ideas and perspectives.

Our Net Promoter Score (NPS) has consistently remained at 70 or higher over the past few years, reflecting our remarkable growth and progress. Clients rate us highly for our responsiveness, business understanding, and communication. Clients expect us to deliver fresh ideas and perspectives.