This year’s NRF was again a hub of innovation and excitement, attracting over 40,000 attendees and more than 1,000 exhibitors. The focus this year was on how businesses are adapting to both macroeconomic and microeconomic changes, emphasizing the importance of getting back to basics while still embracing new technologies.
At NRF 2025, Fractal showcased its top AI-based retail solutions focusing on Test and Learn, Hyper-Personalization, and AI Agent-based pricing at Microsoft’s booth.
But, beyond Fractal’s own solutions, here are some highlights from our team.
AI’s prominence: AI was a major topic at NRF 2025, but with a new twist. While last year’s LLM and chatbot tests were lackluster, AI was still prevalent in other areas.
Vision at the edge: AI was used for vision at the edge in solutions like shrink loss prevention and smart mirrors.
Advanced personalization: AI was integral to the next generation of advanced personalization of the shopper experience in solutions like Fractal’s Customer Genomics.
AI-based pricing recommendations: Agentic AI is reshaping dynamic pricing and can dramatically impact retail operations.
LLM-powered solutions: LLM-powered solutions stood out for faster insights and actions. Fractal’s Trial Run is an AI-powered solution for business experiment analysis, leveraging GenAI for quicker insights and actions.
Retail operations enhancements: Some exhibitors showcased a breadth of solutions that promised to make retail operations both more efficient and more effective. For instance, they demonstrated solutions to improve supply chain visibility, store-level optimization, and retail media networks.
Eco-system based solutions: The complexity of building impactful, scalable, and secure solutions means that collaboration across vendors is now more essential than ever. Cloud providers, application providers, system integrators, analytics and AI experts, and marketing specialists are working together to address retail industry challenges.
Learn more about the solutions Fractal showcased at NRF’25 here: go.fractal.ai/NRF.
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