€30M impact, 3-5% YoY
Data-led Tier-2 growth
Stronger retail deals
Three digital tools
The challenge
Driving data-driven revenue growth in tier 2 European markets
A leading CPG company with 25+ Tier 2 markets in Europe sought to address limited data maturity, few RGM experts, and constrained budgets. Revenue management decisions relied heavily on individual expertise, requiring a people-intensive approach rather than a data-driven one.
Key challenges
Needed scalable, technology-driven pricing optimization
Limited data and analytics maturity in Tier 2 markets
Decision-making relied on tech experience
Few RGM experts and restricted budgets
The solution
Scaling markets with data
Market and data strategy
Set market priorities
Assessed data maturity
Built scalable capabilities
Capability building
Trained for adoption
Data-driven decisions
Daily integration
Implementation approach
1
Diagnostics
Pricing gaps identified
Validated hypotheses
Benchmarked competitors
2
Analysis
Elasticity modeling
Promo ROI analysis
Enhanced pricing
3
Simulation
Pricing simulations
Impact forecasting
Portfolio insights
The impact
Empowering decisions, maximizing returns
Financial impact
€30M growth in 16 months
3-5% YoY returns
Boosted profitability
Data and analytics
Data-led decisions
Advanced Tier-2 analytics
Optimized pricing
Capability building
Empowered managers
Stronger retailer ties
Built 3 digital assets
Looking ahead
Scaling RGM
Expanding RGM capabilities
Enhancing automation
Advancing automation and analytics
Strengthening partnerships
Deepening retail partnerships
