Many potential customers abandon their purchase journey due to confusion, lack of information, overwhelming or insufficient choices, complex navigation, and ineffective design elements. A B2C tech company with millions of daily digital visitors struggled with low conversion rates and limited omnichannel sales. Despite extensive reports on customer journeys, heat maps, and exit rates, the company lacked visibility into why customers abandoned their purchases, and which digital experience improvements would drive meaningful impact.

To address this, Fractal developed AIDE, an innovative, patent-pending technology that uncovers hidden causes of buying friction and drives significant improvements in digital-first purchase experiences.