Rise in conversions
Annual CLV improvement
High revenue growth
Significant drop in call volume
The challenge
Unlocking digital sales: Eliminating buying friction to drive conversions
Many potential customers abandon their purchase journey due to confusion, lack of information, overwhelming or insufficient choices, complex navigation, and ineffective design elements. A B2C tech company with millions of daily digital visitors struggled with low conversion rates and limited omnichannel sales. Despite extensive reports on customer journeys, heat maps, and exit rates, the company lacked visibility into why customers abandoned their purchases, and which digital experience improvements would drive meaningful impact.
To address this, Fractal developed AIDE, an innovative, patent-pending technology that uncovers hidden causes of buying friction and drives significant improvements in digital-first purchase experiences.
Key challenges
Unclear reasons behind customer drop-offs
Low digital conversion rates despite high traffic
Lack of actionable insights from existing analytics
Difficulty in prioritizing digital experience improvements
Complex purchase journeys in subscription-driven industries
The solution
Smart analytics for digital success
AI-powered insights
Detects anomalies
Uncovers root causes
Pinpoints friction points
Automated intelligence
Scales data analysis
Identifies drop-offs
Rank fixes by impact
Implementation approach
1
Real-time tracking
Tracks performance
Optimizes design
Delivers UX insights
2
Agile execution
Fast POC iteration
Smooth integration
Actionable insights
3
Rapid deployment
Real-time decision space
Improves action speed
Seamless tech integration
The impact
Driving growth and efficiency
Digital growth
Improved conversion rate
High incremental CLV
Greater audience involvement
Revenue boost
Revenue improvement
More intelligent chat prompts
More effective lead handling
Efficiency gains
Reduced call volume
Optimized user-led support
Optimized support resource use
Looking ahead
Advanced AI insights
Expanding AI capabilities for deeper analytics
Smarter automation
Enhancing automation for faster decision-making
Continuous optimization
Driving ongoing improvements for sustained growth