Instant insights
Faster decision-making
Streamlined data access
Scalable, efficient solution
The challenge
Addressing data access and analysis roadblocks
The marketing team of a leading CPG company sought to enhance their ability to independently analyze Nielsen data and reduce their dependence on external consultants for insights.
Key challenges
Delays and high costs
No independent analysis
Time-consuming data extraction
The solution
Streamlined data access for quick decisions
AI analytics
Deployed Cuddle.ai for insights
Integrated Nielsen RMS data
Enabled self-service access
Fast insights
Delivered insights quickly
Used pre-configured models
Streamlined decision-making
Implementation approach
1
Faster delivery
Enabled real-time processing
Reduced performance metric time
Improved market responsiveness
2
Cost reduction
Lowered analysis costs
Created cost-effective solutions
Eliminated external consultant reliance
3
Self-service capability
Enabled data-driven decision
Empowered teams with data access
Reduced external resource dependency
The impact
Transforming marketing insights with AI analytics
Instant insights
Immediate, actionable insights
Reduced time to insights
Faster decision-making
Enhanced efficiency
Reduced data processing delays
Accelerated performance analysis
Improved workflow efficiency
Cost savings
No external consultants needed
Cost-effective analytics solution
Lowered data analysis costs
Looking ahead
Faster decisions
Real-time insights enable quicker, data-driven choices
Cost efficiency
Self-service reduces reliance on consultants and cuts costs
Scalable growth
AI platform supports future growth with efficient data processing
