Leadership team

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    Srikanth Velamakanni Srikanth Velamakanni

    Srikanth Velamakanni

    Co-founder, Group Chief Executive & Executive Vice-Chairman

    Srikanth Velamakanni is the Co-founder, Group Chief Executive & Executive Vice-Chairman of Fractal Analytics. He is responsible for overall growth of the Fractal businesses, including the core business of providing analytics services to Fortune 500 companies, along with Fractal’s AI based product businesses: Qure.ai, Trial Run and Cuddle.ai

    Srikanth is passionate about helping Fortune 500 companies leverage AI together with the power of behavioral sciences to make better decisions. Srikanth is a recognized thought leader in the AI space and heads NASSCOM’s AI & Data Sciences Council. He has also served on Government of India appointed AI initiatives.

    A former investment banker, he co-founded Fractal 19 years ago.

    Srikanth has an MBA from the Indian Institute of Management (IIM) Ahmedabad and a BS in Electrical Engineering from the Indian Institute of Technology (IIT) Delhi.

    Srikanth considers himself a lifelong student of mathematics, behavioral economics, neuroscience and consumer behavior.

     

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    Pranay

    Pranay Agrawal

    Co-founder and CEO

    Pranay has led Fractal in powering every human decision in the enterprise through data and analytics. Pranay has led Fractal to be one of the most respected analytics company in the world. Fractal is working with over 50 Fortune 500 companies helping them drive better business outcomes by embedding analytics in their decisions and processes.

    Fractal is well recognized for its client-centricity with a Net Promoter Score of over 60%. Forbes recently ranked Fractal as the 7th best funded analytics company in the world, the Great Place to Work Institute rated them as the “Best Company to work” for in the analytics industry, Fractal was also called out as a “Cool vendor in analytics” by Gartner, Forrester rated them as a “Top provider for Text analytics” for their product dCrypt.

    He has an MBA from India Institute of Management (IIM) Ahmedabad, Bachelors in Accounting from Bangalore University, and Certified Financial Risk Manager from GARP.

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    Rajeswari Aradhyula Rajeswari Aradhyula

    Rajeswari Aradhyula

    Chief People Officer

    Raj leads Fractal’s Human Capital team globally. She is the Chief People Officer.

    She started her career in analytics 16 years ago, and has been a delivery and consulting leader. With cross cultural and diverse experience across Insurance, CPG and Hospitality industries, Raj’s focus has been on embedding and institutionalizing analytics. She has led multiple engagements to codify and scale analytics across business units. In her current role, she is responsible for leading the human capital team and building a great place to work.

    Raj has an MS in Applied Mathematics from University of Toledo, Ohio.

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    Ajoy Singh Ajoy Singh

    Ajoy Singh

    Chief Operating Officer

    Ajoy leads engagement delivery and heads capabilities development for Customer & Loyalty Analytics, Integrated Marketing Effectiveness, Artificial Intelligence and Machine Learning, Big Data & Visualization.

    Prior to Fractal, Ajoy was the Country Credit Risk Head for the consumer portfolio of Barclays India. He was in Leadership role in Consumer Credit Risk Management in Standard Chartered (Prime Financial), CitiFinancial and GE Money. He is experienced in Credit Risk Policy & Portfolio Management, Collections Strategy, Underwriting & Fraud Control.

    Ajoy received his MBA from the Indian Institute of Management (IIM) at Calcutta and Bachelors in Mechanical Engineering from the Indian Institute of Technology (IIT) Delhi.

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    Param Parameswaran Venkataraman

    Parameswaran Venkataraman

    Chief Design Officer

    Param leads the design capability for Fractal across all its services and product businesses.

    Before Fractal, he has worked for IDEO, Dr. Reddy’s, Kantar, GE Healthcare, and Sapient Corporation. He comes with over 22 years of experience with roles that span across design-led innovation, design thinking, design ethnography, and interaction design.

    Param specializes in helping organizations use design thinking to drive innovation, customer-centricity, and delight. It further includes – identifying people’s unmet & un-articulated needs and creating new products & services. He also focuses on re-imagining the future of organizations, designing delightful product & service experiences for customers, exploring disruptive business models that might threaten one’s industry, and re-designing employee performance management systems & culture.

    Param completed his Senior Executive Leadership Program at Harvard Business School and has a bachelor’s degree in Visual Communication from Loyola College, Chennai.

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    Satish Raman Satish Raman

    Satish Raman

    Chief Strategy Officer

    Satish serves as Chief Strategy Officer for Fractal, where he drives group-wide formulation, development and execution of Fractal’s corporate strategy, including leading the company’s efforts in corporate development and long term capital planning, origination, execution and deployment.

    With over 20 years of experience, Satish has deep expertise in strategy, corporate development, corporate financings and investing. Over the course of his career, he has worked at start-ups, an investment bank, a Big 4 firm and in Fortune 500 environments to create, build, and drive strategies for revenue growth, global expansion, enhanced shareholder value, and market leadership. He also has tremendous multi-cultural experience, having worked across the US, Europe, Middle East and Asia.

    Since joining Fractal in mid 2017, he has led the $200 million investment from Apax Partners, the acquisitions of 4i and Final Mile, as well as a minority investment in a HealthTech startup. He joins Fractal from Sutherland Global where he was the Global Head of Corporate Development, leading and executing over 20 transactions. Prior to Sutherland, Satish was an investment banker at Spark Capital. He commenced his career with KPMG in their Capital Markets & Transactions group.

    Based in New York City, he has a Master’s degree in Finance and Economics from The University of Madras.

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    Amitabh Bose (Ambo) Amitabh Bose (Ambo)

    Amitabh Bose (Ambo)

    Chief Practice Officer - CPG, Retail and Hospitality

    Ambo has helped drive Fractal’s growth and stature to become the No.1 global provider of analytics solutions to the CPG and Retail Industry. Additional charge of incubating the Hospitality practice.

    Seasoned analytics professional and business leader; 20+ years split equally in the CPG industry with P&G and PepsiCo and in the analytics industry. Incubated analytics start-ups as well as led global analytics practices for publicly listed technology and operations companies building business globally – the Americas, Europe, Pacific Asia and Japan.

    He has an MBA in Marketing, Faculty of Management Studies, University of Delhi. Bachelor of Engineering, Electronics & Computer Architecture, NIT, Allahabad.

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    Naushad Shaikh Naushad Shaikh

    Naushad Shaikh

    Chief Financial Officer

    Naushad leads Corporate Finance. He has been a CFO with pioneers in multiplexing business in India – Fame Cinemas. Managed financial operations for kids’ television channels of Walt Disney Television International, India. Also managed financial operations for branch network with Standard Chartered, apart from management reporting at Star TV.

    He has studied commerce graduate from Karnataka University, India and Chartered Accountant from the Institute of Chartered Accountants of India.

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    Don Don Vadakan

    Don Vadakan

    Head of Sales

    Don is the sales & business development leader and member of the executive leadership team at Fractal.

    Don is a top-performing and competitive sales leader equipped with over 25 years of success and new business development experience. He possesses a track record of spearheading multimillion-dollar sales. He has proven leadership capability coupled with cross-continental expertise in business development, sales management, and execution.

    Previously, Don has held a leadership position, leading sales teams at Capgemini, Infosys, and Standard Chartered Bank. His interests include transformation driven by AI and design thinking in customer-facing functions, especially in financial services and healthcare. Don has an MBA in marketing from the University of Mumbai.

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    Sankar Narayanan (SN) Sankar Narayanan (SN)

    Sankar Narayanan (SN)

    Chief Practice Officer

    Sankar is a member of the executive leadership team at Fractal and Business Head for BFSI, TMT, Healthcare & Engineering verticals, with P&L responsibility for Consulting, Sales & Delivery teams.

    He has around 15+ years of multi-market experience in helping more than 100+ organizations achieve measurable top line/bottom line impact through analytics. Keen interest & expertise in customer value management, marketing & sales effectiveness, growth strategies, and functional transformation through advanced analytics. Previously with IBM, SunGard and Sallie Mae Corp. in business analysis & product development.

    He has an MBA from Indian Institute of Management, Ahmedabad and Bachelor of Engineering, Control Systems from Madras University, Big Data Opportunities, Challenges & Applications – course from Massachusetts Institute of Technology.

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    John-LaRocca John LaRocca

    John LaRocca

    Managing Director, Strategic Client Relationships

    John is currently the Practice Head and Relationship Leader responsible for a global team of client managers, analysts and solutions delivery professionals. Dedicated to bringing Fractal’s capabilities and assets to a leading consumer packaged goods company, his goal is to drive joint value between clients and Fractal through institutionalizing business-building advanced analytics.

    John has 30 years of experience applying marketing analytics and business intelligence in the consumer packaged goods industry. Prior to joining Fractal, he built and led analytics, media solutions and multi-functional client teams at IRI, Ipsos and dunnhumby. Earlier, John worked in the marketing sciences teams at Avon and Kraft. John is a thought leader with an expertise in providing organizations with actionable information by transforming data into relevant intelligence to drive strategy and deliver incremental revenue and profit.

    He has a B.S. in Industrial & Systems Engineering, Ohio University.

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    Natwar Mall Natwar Mall

    Natwar Mall

    CEO, Cuddle.ai

    Natwar is the business head of Cuddle.ai – AI based personal analyst for business professionals.

    Natwar led Fractal as part of its leadership team through multiple growth stages over the past decade. He led the data-science and technology agenda for Fractal & its clients, built & grew CPG practice amongst others, conceptualized & delivered analytics technologies like Concordia & Trial Run. He was instrumental in building a top-notch data-science team providing the right foundation for the growth. Natwar is now building Cuddle.ai – a wholly owned subsidiary of Fractal Analytics – to bring the power of AI to the world of BI by building the world’s most intelligent BI platform.

    He has an MBA, Indian Institute of Management (IIM), Calcutta and B.Tech in Mechanical Engineering, Indian Institute of Technology (IIT), Bombay.

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    Rasesh Shah Rasesh Shah

    Rasesh Shah

    Chief Information Officer

    Rasesh is the CIO and Head Global Business Services. Prior to joining Fractal, Rasesh was the Offshore Unit Head for a large account, managing over 600 people at Mastek, and a Group Software Manager at Tata Infotech Ltd. (now part of Tata Consultancy Services).

    Rasesh received his MBA from NMIMS and Bachelor of Engineering in Electronics from Mumbai University.

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    Jerry Roche Jerry Roche

    Jerry Roche

    CEO, Customer Genomics and Trial-Run

    Jerry leads Customer Genomics and Trial Run product offerings at Fractal Analytics.

    Prior to this, he was the Chief Strategy Officer of Olenick & Associates, the largest US-Headquartered software quality firm, focused on building the entire go-to-market strategy. Prior to Olenick, he served as the CEO of EIC Solutions, a niche electronics company that was transformed into an Internet marketing expert. Jerry executed a management buyout of NSTL, Inc. and built that company into the world leader of testing and certification of mobile software applications, prior to selling to a strategic buyer. Prior to NSTL, he served as Manager, Corporate Development, Advanta, Corp. and as a Senior Consultant in the Financial Advisory Services group of Coopers & Lybrand.

    He has an MBA, Villanova University, Villanova, PA; BS, Finance, Drexel University, Philadelphia, PA.

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    Prashant Warier Prashant Warier

    Prashant Warier

    CEO, Qure.ai

    Prashant heads Qure.ai – our healthcare business using deep learning to help diagnose disease and recommend personalized treatment plans from healthcare imaging data.

    He has 15 years of experience in architecting and building advanced analytics solutions in the fields of personalized marketing, targeted digital advertising, merchandize planning and network optimization. Prior to Fractal, Prashant founded AI-powered personalized digital marketing firm Imagna Analytics which was acquired by Fractal in 2015. Earlier, he worked with SAP and was instrumental in building their Data Science practice.

    Prashant has a PhD and MS in Operations Research from Georgia Institute of Technology; BTech from IIT Delhi.

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    Sandeep-Dutta

    Sandeep Dutta

    Chief Practice Officer - Asia-Pacific region

    Sandeep is a member of the executive team at Fractal and is the Business Head for Asia-pacific region. Additionally, Sandeep is helping take Fractal’s healthcare AI product (Qure.ai) to market. He also leads a few of our strategic client relationships globally and heads our Gurgaon office.

    Sandeep has close to 24 years of global experience spanning IT, BPO and E-Business with companies like Mphasis, TCS, HP and Wipro. He has played leadership roles in P&L Management, Strategy, Business Development, Operations and New Business start-up. He has worked in the US, Europe and India Geographies and has managed extended sales and delivery teams in these regions.

    He has an MBA from the Indian Institute of Foreign Trade, MBE from Delhi University and BA (Eco) Hons from Sri Ram College of Commerce.

  • Al Amador

    Al brings extensive experience from the information technology field as a director of numerous enterprise implementations as well as over two decades of keynote speaking, communication training, teaching, coaching and facilitating. Al’s specialty is bringing teams together to work on the key areas of; trust, meaningful conflict, commitment and clarity. He has a passion for coaching directors and teams, as well as a reputation for connecting with both senior business and technical leaders.

    Currently, Al works regularly with CEOs and executive teams in quickly and effectively applying the concepts captured in all of Pat Lencioni’s books. His clients span a broad spectrum of various industries, including technology, retail, pharmaceutical, healthcare, telecommunications, cable, manufacturing and others.

    In addition to his work with consulting clients, Al serves on the Table Group Consulting Executive Committee where he has responsibility for business development as well as coordination of our consultants across the Western U.S.

    Prior to joining the Table Group Al’s positions included; program director for credit card security at Kaiser Permanente, director of technology services for Bare Escentuals, and intranet services manager for Robert Half International. Al has led numerous technical teams in the UK, India, China, Japan, Germany, and Latin America.

    Al lives with his wife and two children in Lafayette, California.

  • Andy Walter

    Andy Walter is a business results-driven professional with extensive experience in strategy, development, execution, and operations across Shared Services and IT. He led the Commercial Services & Delivery Organization (over 1500 IT and multifunctional professionals) for Procter & Gamble’s Global Business Services (GBS). He was responsible for IT & Shared Services for all Global Business Units and Markets around the world. His team was accountable for developing cutting-edge digital capabilities for Procter & Gamble to win “where it matters most,” with Consumers, Shoppers, and Retailers. This included all eBusiness, Consumer Services, BI/Analytics, Sales Force Solutions, Project Delivery, Business Process Services, and A&D / Company restructuring efforts. He has over 15 years working on Boards and in Board level advisory roles.

  • Ed Combs

    Ed has a long work history in the Property-Casualty insurance industry. At Progressive Insurance he served as a Division President and Director of Product Development. Under his leadership the product development function introduced a host of product and underwriting innovations that have played a vital role in the company’s dynamic growth. As a Senior Vice President at 21st Century Insurance he led the Marketing, Advertising, Sales and Actuarial functions for this direct distribution company. Ed is still active in the business. He provides consulting support in analytics and product design for two Personal Lines insurance start-ups. He teaches at Santa Monica College. He holds the CPCU and ARM designations. He has served on the Boards of industry organizations including the Insurance Institute for Highway Safety (IIHS), Highway Loss Data Institute (HLDI) and Advocates for Highway and Auto Safety. 

  • Srikanth Velamakanni

    Co-founder, Group Chief Executive & Executive Vice-Chairman

    Srikanth Velamakanni is the Co-founder, Group Chief Executive & Executive Vice-Chairman of Fractal Analytics. He is responsible for overall growth of the Fractal businesses, including the core business of providing analytics services to Fortune 500 companies, along with Fractal’s AI based product businesses: Qure.ai, Trial Run and Cuddle.ai

    Srikanth is passionate about helping Fortune 500 companies leverage AI together with the power of behavioral sciences to make better decisions. Srikanth is a recognized thought leader in the AI space and heads NASSCOM’s AI & Data Sciences Council. He has also served on Government of India appointed AI initiatives.

    A former investment banker, he co-founded Fractal 19 years ago.

    Srikanth has an MBA from the Indian Institute of Management (IIM) Ahmedabad and a BS in Electrical Engineering from the Indian Institute of Technology (IIT) Delhi.

    Srikanth considers himself a lifelong student of mathematics, behavioral economics, neuroscience and consumer behavior.

  • Pranay Agrawal

    Co-founder and CEO

    Pranay has led Fractal in powering every human decision in the enterprise through data and analytics. Pranay has led Fractal to be one of the most respected analytics company in the world. Fractal is working with over 50 Fortune 500 companies helping them drive better business outcomes by embedding analytics in their decisions and processes.

    Fractal is well recognized for its client-centricity with a Net Promoter Score of over 60%. Forbes recently ranked Fractal as the 7th best funded analytics company in the world, the Great Place to Work Institute rated them as the “Best Company to work” for in the analytics industry, Fractal was also called out as a “Cool vendor in analytics” by Gartner, Forrester rated them as a “Top provider for Text analytics” for their product dCrypt.

    He has an MBA from India Institute of Management (IIM) Ahmedabad, Bachelors in Accounting from Bangalore University, and Certified Financial Risk Manager from GARP.

  • Rohan Haldea

    Board Member

    Rohan Haldea is a Partner in the Tech & Telco team. Rohan joined Apax in 2007 and is based in the London office. He has both led and participated in a number of key deals including ThoughtWorks, Grupo Engineering, EVRY, GlobalLogic, iGATE, Tivit S.A. and Orange Switzerland. Rohan has also been actively involved in portfolio work at NXP Semiconductors. Rohan serves as a Director on the Boards of ThoughtWorks, EVRY and GlobalLogic. He also serves as co-CEO of the Apax Foundation.

    Prior to joining Apax Partners, Rohan was an Associate at Bain Capital in their North American private equity division in New York, where he specialised in evaluating and executing transactions in the Industrial, Distribution and Retail sectors. Prior to that, Rohan was a consultant at McKinsey and Co. in India.

    Rohan holds an MBA from the Harvard Business School and a Bachelor of Technology in Manufacturing Sciences and Engineering from the Indian Institute of Technology, New Delhi.

  • Shashank Singh

    Board Member

    Shashank Singh is a Partner and Head of the India office of Apax Partners, the global Private Equity fund. Shashank joined Apax in London in 2004, before moving to India in 2007 to start Apax’s office there. His deals at Apax include Fractal Analytics, Healthium Medtech, Mannapuram Finance, Zensar Technologies, Shriram City Union Finance, Cholamandalam Finance, GlobalLogic, iGATE, Apollo Hospitals, TIM Hellas, Weather Investments, TDC, Bezeq and Synetrix.

    Prior to joining Apax Partners, Shashank spent four years as a strategy consultant with Monitor Company in their London office.

    Shashank serves on the boards of Fractal Analytics, Healthium Medtech, Zensar and SCUF, and previously served on the boards of GlobalLogic, iGATE Corporation Inc. (Nasdaq: IGTE) and Apollo Hospitals (NSE: APOLLOHOSP), and as Independent Non-Executive Director of Greatship India Limited. In addition, he serves as the Chairman of Dasra (leading not-for-profit in India), Trustee of the Apax Foundation, member of the South Asia Advisory Board of Harvard Business School and the Vice-Chancellors Circle of Advisers for India for the University of Cambridge.

    Shashank has an MBA from Harvard Business School, a Masters in Economics from Cambridge University and a BA (Honours) in economics from St. Stephen’s College (Delhi University).

  • Gulu L. Mirchandani

    Board Member

    Mr. Gulu Mirchandani is the Founder Chairman of the Onida Group. The flagship company of the Onida Group is MIRC Electronics. He is also Co-founder Chairman of Akasaka Electronics and Iwai Electronics. He was appointed as the President of Consumer Electronics & TV Manufacturer Association (CETMA) for two consecutive years in 1992 & 1994.

    He was also the Chairman of the Bombay chapter of the World Presidents’ Organisation (WPO). He is also on the Boards of VIP Industries Limited and KEC International Limited among others. He is an alumnus of BITS Pilani and holds a degree in BE (Mechanical).

  • Gavin Patterson

    Board Member

    Gavin Patterson served as Chief Executive of BT Group from 2013-19. During his tenure at BT, he completed the UK rollout of the superfast fiber and started the deployment of ultrafast fiber. He led the £15 billion acquisition of EE, launched BT Sport, expanded BT’s cybersecurity practice and championed BT’s social purpose agenda. He joined BT in 2004 as MD Consumer and joined the board as CEO BT Retail in 2008. Prior to BT, he spent four years at Virgin Media and nine years at Procter & Gamble.

    Patterson is a Non-Executive Director at British Airways plc Executive Chairman, Salesforce Europe, a Senior Advisor to McKinsey & Co. and a Trustee of the British Museum. He graduated from Cambridge University with an MEng in Chemical Engineering.