About Fractal

About Us

About Fractal

26 Years of Analytics and AI

Founded in 2000, we are a globally recognized enterprise AI company with a vision to power human decisions in our clients’ enterprises by leveraging AI. We support large global enterprises with data-driven insights and assist them in their decision-making through our end-to-end AI solutions, which we build by leveraging technical, domain, and functional capabilities built over our operating history of over two decades.

Our story

In a world where enterprises face unprecedented complexity and change, Fractal emerged as a pioneer in analytics and artificial intelligence.

What began as a vision to transform decision-making has evolved into a global force driving enterprise-wide AI transformation for Fortune 500 companies.

We understand that true enterprise transformation isn't just about technology—it's about creating sustainable competitive advantage through better decisions at every level of your organization. This understanding, combined with our deep expertise in AI, engineering, and design, enables us to deliver solutions that create billion-dollar impact for our clients.

Our vision

To power every human decision in the enterprise so the human mind can be free to imagine audacious possibilities that can transform human life across the planet.

Our mission

To reshape business through science and advanced data tools and uncomplicate decision making, so human intelligence can be freed from the drudgery of monotonous work and committed to the pursuit of imagination and creative rewards.

Our integrated approach

Enterprise AI excellence

Bridging the gap between machine learning development and deployment

Creating automated, scalable AI solutions that work across enterprises

Delivering enterprise-grade AI platforms that drive measurable results

Industry-leading commitment to R&D (5% of revenue)

Engineering mastery

Building novel technical architectures that scale with your needs

Ensuring seamless integration with existing systems

Delivering high-performance solutions that your teams can rely on

End-to-end AI transformation from ideation to adoption

Design-driven innovation

Creating intuitive experiences that drive adoption

Ensuring seamless interaction between humans and AI

Enabling rapid deployment through human-centered design

Our impact

The numbers tell our story

$2B+
value created through AI-driven optimization
300%
increase in operational efficiency for global enterprises
5x
faster decision-making through automated intelligence
170+
Fortune 500 companies transformed

Leadership and culture

Led by Srikanth Velamakanni (Whole-Time Director and Group Chief Executive and Executive Vice-Chairman) and Pranay Agrawal (Non-Executive Director and Chief Executive Officer, Fractal USA), Fractal brings together diverse perspectives and domain expertise.

Our board includes industry veterans and thought leaders who guide our strategic direction.

Values

The fundamental beliefs that shape every decision we make

People principles

Define how we treat one another and form the bedrock of the Fractal experience

Leadership principles

Embody the mindsets and behaviors that inspire how we lead and drive impact

Our integrated approach

Our commitment to innovation is reflected in

5% of revenue invested in R&D

Multiple AI innovation labs

Partnerships with leading academic institutions

Regular contributions to AI research and thought leadership

Global recognition

Leader in analytics & AI services (Everest Group Peak Matrix)

Leader in analytics & AI services (Everest Group Peak Matrix)

Leader in customer analytics (Forrester Wave)

Recognized for data engineering excellence (ISG Provider Lens)

Recognized for data engineering excellence (ISG Provider Lens)

Looking forward

As we continue our journey of innovation and impact, we remain focused on

Advancing enterprise AI capabilities

Fostering responsible AI development

Expanding our global impact

Building future-ready organizations

The Fractal way: Our culture

At the heart of Fractal's success lies our culture - a blend of innovation, freedom of choice, and excellence that we call "The Fractal Way." Our culture fosters a conducive work environment that attracts employees, clients, partners and other stakeholders. Our culture is built on core values that define who we are.

Client first: Always doing what's best for the client

We always put the client first. We make their success, our priority

We free their imagination and help them bring bold, audacious ideas to life

We sacrifice our own interest in the short term to create long-term value for our clients and for ourselves

We put our clients ahead of our company, our company ahead of our team, and our team ahead of ourselves

Learn & Grow: Nurturing exceptional professionals

We nurture and groom exceptional professionals

We free their imagination and help them bring bold, audacious ideas to life

We encourage continuous learning to ensure the personal and professional growth of our people, our clients, and our stakeholders. our own interest in the short term to create long-term value for our clients and for ourselves

We support each other in reaching our potential and becoming the best version of ourselves

Think Big, Act Fast: Challenging status quo with speed

We challenge the status quo. We question conventional wisdom

We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly

We are scientists, we are entrepreneurs, we are architects of a new human-first world where AI is embedded everywhere. We use the power of AI to transform ourselves, our clients and the world

Extend Trust & Be Accountable: Building on positive intent

We assume positive intent on the part of clients, colleagues and other business partners – by giving each other the benefit of doubt and reaffirming our trust in them.We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly

We aspire to build enduring relationships and a culture of collaboration

We mentor, teach and nudge each other to demonstrate ideal behavior, and hold each other accountable

Client first: Always doing what's best for the client

We always put the client first. We make their success, our priority

We free their imagination and help them bring bold, audacious ideas to life

We sacrifice our own interest in the short term to create long-term value for our clients and for ourselves

We put our clients ahead of our company, our company ahead of our team, and our team ahead of ourselves

Learn & Grow: Nurturing exceptional professionals

We nurture and groom exceptional professionals

We free their imagination and help them bring bold, audacious ideas to life

We encourage continuous learning to ensure the personal and professional growth of our people, our clients, and our stakeholders. our own interest in the short term to create long-term value for our clients and for ourselves

We support each other in reaching our potential and becoming the best version of ourselves

Think Big, Act Fast: Challenging status quo with speed

We challenge the status quo. We question conventional wisdom

We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly

We are scientists, we are entrepreneurs, we are architects of a new human-first world where AI is embedded everywhere. We use the power of AI to transform ourselves, our clients and the world

Extend Trust & Be Accountable: Building on positive intent

We assume positive intent on the part of clients, colleagues and other business partners – by giving each other the benefit of doubt and reaffirming our trust in them.We think up ideas that excite and amaze. We make them happen fast. We own our failures, learn from them and adapt rapidly

We aspire to build enduring relationships and a culture of collaboration

We mentor, teach and nudge each other to demonstrate ideal behavior, and hold each other accountable

The Fractal family

5000+ Fractalites across 10 countries
Culture certified as Great Place to Work for 8 consecutive years
Recognized among Top 25 companies for Diversity, Equity & Inclusion
76 average training hours per employee annually

Life at Fractal

Work environment

Continuous focus on training and development

Regular knowledge-sharing sessions and hackathons

Performance management and career progression and well-being

Diversity and inclusion

Acknowledged with the Great Place to Work institute recognizing us as a Top 100 company in their Best Workplaces.

Professional development

Fractal Analytics Academy, our in-house training academy

Strategic workforce mobility partners

Mentorship programs young, underprivileged scholars through our employees

Community and impact

Employee-led initiatives for social impact

Sustainability champions driving environmental responsibility

Regular volunteering opportunities

Recognition and achievements

Great place to work certified for 8 consecutive years

Awarded Best Workplaces for Women (Top 100)

What makes us different

Our culture defines us. Globally recognized, but more importantly, it drives impact—for our clients, our people, and the world.

Curiosity that drives innovation

Humility that enables learning

Hunger for excellence

Smart thinking that solves complex problems

Major events and milestones in our history

Key events and milestones

Fiscal Year

Particulars

2013

Investment by TA FVCI Investors Limited in our Company

2013

Investment by TA FVCI Investors Limited in our Company

2014

Investment by AIMIA India Loyalty Management Private Limited in our Company

2014

Investment by AIMIA India Loyalty Management Private Limited in our Company

2016

Investment by Mostyn Investments (Mauritius) Ltd in our Company

2016

Investment by Mostyn Investments (Mauritius) Ltd in our Company

2019

Investment by Quinag Bidco Ltd in our Company

2019

Investment by Quinag Bidco Ltd in our Company

2022

Investment by TPG Fett Holdings Pte. Ltd. in our Company

2022

Investment by TPG Fett Holdings Pte. Ltd. in our Company

2024

Launch of 'Kalaido.al', a text to image diffusion model

2024

Launch of 'Kalaido.al', a text to image diffusion model

2024

Launch of 'Marshallgoldsmith.ai', an Al business coach

2024

Launch of 'Marshallgoldsmith.ai', an Al business coach

2025

Launch of 'Cogentiq', an agentic Al platform

2025

Launch of 'Cogentiq', an agentic Al platform

2025

Launch of "Vaidyaai', our medical multi-modal foundation model ecosystem

2025

Launch of "Vaidyaai', our medical multi-modal foundation model ecosystem

2026

Release of Fathom-R1-14B, our open-sourced large reasoning model

2026

Release of Fathom-R1-14B, our open-sourced large reasoning model

Key events and milestones

Key awards, accreditations and recognitions

Fractal

2017

Ranked 91st in the ‘India’s Best Companies to Work for 2017’ category by Great Place to Work Institute, India

2017

Ranked 91st in the ‘India’s Best Companies to Work for 2017’ category by Great Place to Work Institute, India

2017

Recognized as a leader among the ‘Customer Analytics Service Providers’ in the Forrester Wave: Customer Analytics Service Providers, Q3 2017 Report prepared by Forrester

2017

Recognized as a leader among the ‘Customer Analytics Service Providers’ in the Forrester Wave: Customer Analytics Service Providers, Q3 2017 Report prepared by Forrester

2018