Fractal Named a Leader in Customer Analytics by Independent Research Firm

Published By :PR Newswire

NEW YORK | MUMBAI, June 28, 2023 – Fractal (, a global provider of artificial intelligence and advanced analytics solutions to entities including Fortune 500® companies today announced that it has been named a ‘Leader’ among Customer Analytics Service Providers (CASPs) in the recent Forrester Wave™: Customer Analytics Service Providers, Q2 2023 report, published by the independent market research company, Forrester Research.

“In Fractal’s vision analytics is a relatively minor piece of the equation,” writes author Brandon Purcell, Vice President & Principal Analyst in the report. He adds, “It’s also the piece that’s most commoditized in this market so Fractal correctly differentiates with its emphasis on design and engineering, which help clients bridge the insights-to-action gap. Fractal’s innovation approach reflects this ethos with dedicated funding for research and development in generative AI and neuroscience that should strengthen its leadership position.” Download the full report.”

“We are on a mission to help our clients create a billion-dollar impact by powering every human decision in the enterprise with AI, engineering and design,” said Pranay Agrawal, Co-founder and CEO, Fractal. “Forrester’s independent assessment validates our differentiated approach for driving ‘insights to action’ and recognizes Fractal for delivering stand-out, innovative products and services.”

Forrester’s 29-criteria evaluation of customer analytics service providers identified 13 of the world’s top providers and researched, analysed, and scored them. This report shows how each provider measures up and helps CIOs and business leaders make the right choice of customer analytics partner.

The report also notes, “With Data Science Commoditized, Focus Shifts to Verticals, Design, And Ethics. As a result of these trends, customer analytics service provider customers should look for providers that: a.) Verticalize their services b.) Humanize customers with design research teams & c.) take a disciplined approach to privacy and AI ethics.”

This report is among the recent analyst recognition of Fractal’s AI and Analytics capabilities. Fractal was also named:

(1) A Leader in Everest Group’s Analytics and AI Services Specialists PEAK Matrix® Assessment 2022
(2) A Leader in The Forrester Wave™: Customer Analytics Service Providers, Q3 2021
(3) Honorable Vendor in Gartner’s Magic Quadrant for Data & Analytics Service Providers 2022

Download The Forrester Wave™: Customer Analytics Service Providers, Q3 2023 here.

About Fractal

Fractal is one of the most prominent providers of Artificial Intelligence to Fortune 500® companies. Fractal’s vision is to power every human decision in the enterprise, and bring AI, engineering, and design to help the world’s most admired companies.

Fractal’s businesses include Crux Intelligence (AI driven business intelligence), (AI for sustainability), (AI for revenue growth management), (conversational AI for customer service) & Flyfish (generative AI for Sales). Fractal incubated, a leading player in healthcare AI for detecting Tuberculosis and Lung cancer.

Fractal currently has 4500+ employees across 16 global locations, including the United States, UK, Ukraine, India, Singapore, and Australia. Fractal has been recognized as ‘Great Workplace’ and ‘India’s Best Workplaces for Women’ in the top 100 (large) category by The Great Place to Work® Institute; featured as a leader in Customer Analytics Service Providers Wave™ 2021, Computer Vision Consultancies Wave™ 2020 & Specialized Insights Service Providers Wave™ 2020 by Forrester Research Inc., a leader in Analytics & AI Services Specialists Peak Matrix 2022 by Everest Group and recognized as an ‘Honorable Vendor’ in 2022 Magic Quadrant™ for data & analytics by Gartner Inc. For more information, visit