The foundation of our ecosystem
For over two decades, Fractal has brought together AI, engineering, design, and domain expertise through the Fractal Approach. In FY27, we sharpened this into three pillars, one platform and one go-to-market: AI-led Transformation (AIT), AI Foundations (AIF), and AI Work & Workforce (AIW) addressing the three dimensions every enterprise must get right to scale AI: reimagining processes, modernizing technology foundations and enabling workforce transformation.
For over two decades, Fractal has brought together AI, engineering, design, and domain expertise through the Fractal Approach. In FY27, we sharpened this into three pillars, one platform and one go-to-market: AI-led Transformation (AIT), AI Foundations (AIF), and AI Work & Workforce (AIW) addressing the three dimensions every enterprise must get right to scale AI: reimagining processes, modernizing technology foundations and enabling workforce transformation.
Powered by Cogentiq, our flagship agentic AI platform, each pillar is delivered through integrated teams of AI, engineering, design, and domain specialists. One go-to-market through a common commercial office brings them to clients as a single, integrated capability — rather than three separate practices; enabling enterprises to scale AI adoption, accelerate value creation, and drive sustainable business transformation.
Powered by Cogentiq, our flagship agentic AI platform, each pillar is delivered through integrated teams of AI, engineering, design, and domain specialists. One go-to-market through a common commercial office brings them to clients as a single, integrated capability — rather than three separate practices; enabling enterprises to scale AI adoption, accelerate value creation, and drive sustainable business transformation.
AI-led Transformation (AIT)
The process dimension
Helping clients reimagine business workflows with AI to drive measurable outcomes.
AIT is the process pillar of Fractal’s AI proposition, helping enterprises reimagine how work gets done. Within AIT, two complementary engines translate deep functional and client-facing expertise into reusable, Cogentiq-native software: AIT-Functional, focused on internal operations, and AIT-Customer, focused on revenue-facing functions.
AIT – Functional
AIT-Functional is Fractal's central engine for converting deep operational and financial expertise into reusable, Cogentiq-native software. It comprises two offerings that share a common operating model: software-led development and deployment across clients and industries, with Fractal owning deployment and value realization.
Supply Chain
AI-native decision systems across planning, sourcing, manufacturing, inventory and distribution, addressing problems such as contract and commercial risk, demand and inventory volatility, and logistics disruption while helping unlock measurable operating outcomes such as service levels, working capital and cost to serve.
Finance
AI-native software for core finance processes, starting with order-to-cash and expanding into procure-to-pay and record-to-report, replacing manual, people-intensive finance work with governed, agentic workflows. Helping clients unlock value across cash conversion, margins, productivity and close speed.
AIT – Customer
A single, integrated, agentic operating model built on Cogentiq, replacing fragmented point solutions common across enterprise marketing, sales and customer experience, and governed for accountability from the outset.
Sales
Drives that context into revenue through AI-powered pipeline generation, account intelligence and seller productivity. Consists of Flyfish.ai and Cogentiq Campaign Assist.
Marketing
Builds the underlying data and context layer needed to understand customer and campaign intelligence.
Customer Experience
Closes the loop through AI-led customer support, retention and service resolution through AI-led experiences. Consists of Cogentiq CX.
As with AIT-Functional, the goal is to move enterprises from managing dozens of disconnected marketing, sales, and service tools toward a single, governed, AI-native layer - with a small set of Cogentiq-based products serving as initial, provable entry points into each client relationship.
AI-led Transformation (AIT)
The process dimension
Helping clients reimagine business workflows with AI to drive measurable outcomes.
AIT is the process pillar of Fractal’s AI proposition, helping enterprises reimagine how work gets done. Within AIT, two complementary engines translate deep functional and client-facing expertise into reusable, Cogentiq-native software: AIT-Functional, focused on internal operations, and AIT-Customer, focused on revenue-facing functions.
AIT – Functional
AIT-Functional is Fractal's central engine for converting deep operational and financial expertise into reusable, Cogentiq-native software. It comprises two offerings that share a common operating model: software-led development and deployment across clients and industries, with Fractal owning deployment and value realization.
Supply Chain
AI-native decision systems across planning, sourcing, manufacturing, inventory and distribution, addressing problems such as contract and commercial risk, demand and inventory volatility, and logistics disruption while helping unlock measurable operating outcomes such as service levels, working capital and cost to serve.
Finance
AI-native software for core finance processes, starting with order-to-cash and expanding into procure-to-pay and record-to-report, replacing manual, people-intensive finance work with governed, agentic workflows. Helping clients unlock value across cash conversion, margins, productivity and close speed.
AIT – Customer
A single, integrated, agentic operating model built on Cogentiq, replacing fragmented point solutions common across enterprise marketing, sales and customer experience, and governed for accountability from the outset.
Sales
Drives that context into revenue through AI-powered pipeline generation, account intelligence and seller productivity. Consists of Flyfish.ai and Cogentiq Campaign Assist.
Marketing
Builds the underlying data and context layer needed to understand customer and campaign intelligence.
Customer Experience
Closes the loop through AI-led customer support, retention and service resolution through AI-led experiences. Consists of Cogentiq CX.
As with AIT-Functional, the goal is to move enterprises from managing dozens of disconnected marketing, sales, and service tools toward a single, governed, AI-native layer - with a small set of Cogentiq-based products serving as initial, provable entry points into each client relationship.
AI Foundations (AIF)
The technology dimension
Driving higher performance of AI models with enterprise data, including governance, responsible AI, and technology modernization.
AI Foundations (AIF) provides the data, governance and technology foundation enterprises need to move AI from pilots to production at scale. We focus on enterprise context, domain semantics and decision intelligence to create infrastructure that understands your business.
Most enterprises have invested in AI but still lack systems that run reliably in production. Our approach closes that gap by providing unified governance, enterprise context, and responsible AI practices embedded from the start.
Enterprise context layer
Built on ontologies and knowledge graphs, connecting structured and unstructured data to business meaning and enabling AI systems to reason with genuine understanding of a client's operations rather than simply querying tables.
AI-led migration and modernization
This is complemented by a production-grade agent platform that provides reusable, production-grade enterprise capabilities across the engineering and delivery lifecycle, and a unified governance layer that manages models across providers through a single, auditable control plane covering routing, cost, performance and compliance.
Responsible AI
Responsible AI and governance are embedded across the foundation, covering identity and access control, data protection, model risk management, and regulatory compliance - so that as AI agents take on more autonomous, higher-stakes work, enterprises retain the assurance and auditability that regulators and boards require. By bringing AI, engineering, data management and governance together into a single accountable foundation, AIF gives enterprises the intelligence layer they need to adopt AI safely, reliably and at enterprise scale — converting platform investment into durable, compounding advantage.
AI Work & Workforce (AIW)
The people dimension
Building enterprise-wide AI fluency and proving its business value.
AIW addresses the people dimension of AI transformation, helping enterprises build AI fluency across every role, moving people from basic tool adoption to AI-native ways of working.
Built by practitioners
Unlike conventional training providers, AIW is built and delivered by practitioners with experience deploying AI at scale for Fortune 500 clients. Learning is tailored to each role, domain, and AI maturity level, and translated into practical, deployable AI projects. Progress is measured through a proprietary AI maturity index, focused on real-world adoption rather than course completions or certifications.
Our current AIW capabilities focus on AI Upskilling, and AI Adoption.
AI upskilling
Builds AI literacy and applied capabilities across the workforce through platforms such as Analytics Vidhya, one of the world's largest data science communities, alongside Fractal Analytics Academy (FAA), Iqigai and MarshallGoldsmith.ai. These platforms provide scalable learning pathways that equip employees, leaders and executives with the skills to participate effectively in AI-led transformation.
AI Adoption
Ensures that AI solutions become embedded into everyday workflows and decision-making by combining change management, user experience design, behavioral science, and adoption measurement, driving sustained behavioral change and maximizing the value of AI investments.
Together, these capabilities are reflected in a portfolio of products and solutions that Fractal has built, deployed and continues to deepen on behalf of clients.
How the pillars come together for clients – Integrated Business Units
How the pillars come together for clients – Integrated Business Units
AIT-Functional, AIT-Customer, AIF and AIW are Fractal’s solution factories: they own and build reusable, Cogentiq-native software intellectual property. Delivering that software to clients is the responsibility of integrated teams - combining AI, engineering, design, and domain expertise - that sit within Fractal’s client-facing business units: Consumer Products and Retail (CPGR), Financial Services and Insurance (FSI), Healthcare and Life Sciences (HLS), and Technology, Media and Telecom (TMT), alongside our APAC and Europe geographies. These units are organized around industry and geography rather than functional or skill-based silos.
Each business unit is accountable for client impact and orchestrates the AIT-Functional, AIT-Customer, AIF and AIW teams behind the scenes to deliver software-driven, industry-contextualized solutions to clients.
AIT-Functional, AIT-Customer, AIF and AIW are Fractal's solution factories: they own and build reusable, Cogentiq-native software intellectual property. Delivering that software to clients is the responsibility of integrated teams - combining AI, engineering, design, and domain expertise - that sit within Fractal's client-facing business units: Consumer Products and Retail (CPGR), Financial Services and Insurance (FSI), Healthcare and Life Sciences (HLS), and Technology, Media and Telecom (TMT), alongside our APAC and Europe geographies. These units are organized around industry and geography rather than functional or skill-based silos.
Each business unit is accountable for client impact and orchestrates the AIT-Functional, AIT-Customer, AIF and AIW teams behind the scenes to deliver software-driven, industry-contextualized solutions to clients.
