Our approach to power every human decision in an enterprise:
Behavior Architecture™
Behavior Architecture™
identify
![](https://fractal.ai/wp-content/uploads/2024/06/Picture-1-1.png)
Data Analytics
What & when of decision making
decode
![](https://fractal.ai/wp-content/uploads/2024/06/Organizational-Change-for-AI.png)
Applied Behavioural Science
Why of decision making
design
![](https://fractal.ai/wp-content/uploads/2024/06/Accelerate-design
with-Gen-AI.png)
Integrated Change Interventions
How to drive better decisions
We design solutions to help improve your business outcomes by applying insights from neuroscience, behavioral economics, and data analytics.
Outline of our approach
![RAI influence](https://fractal.ai/wp-content/uploads/2024/06/approach.png)
OUR HISTORY
OUR HISTORY
![RAI influence](https://fractal.ai/wp-content/uploads/2024/06/Screenshot-2024-04-22-at-6.34-1.png)
We have been pioneers in integrating Data Science, Cognitive Neuroscience, Behavioral Economics and Non-Conscious Design to explain and influence consumer and enterprise decision making since 2007.