Fractal expands partnership with C3 AI to accelerate AI-driven transformation for CPG brands

Fractal is extending its long-standing partnership with C3 AI through the Strategic Integrator Program (SIP). This program allows Fractal to license the C3 Agentic AI Platform, build complex enterprise AI applications faster than traditional methods, and then license those applications to clients worldwide.

This new program enables Fractal to build on C3 AI’s proven platform and to tap into C3 AI developer resources, training, expert support, and go-to-market collaboration.

Through this collaboration, Fractal will use the platform’s enterprise-class capabilities to deliver revenue growth management solutions that help CPG companies scale AI across the entire value chain and shorten time to value.

“Fractal and C3 AI aim to drive AI-powered transformation for enterprises across the globe,” said Pranay Agrawal, co-founder & CEO, Fractal. “The C3 Agentic AI Platform gives us a foundation to extend, enhance, and scale our portfolio of tailored AI solutions for the CPG industry, helping our clients accelerate time-to-value and achieve impactful AI-driven transformations in their industry with AI.”

The expanded partnership strengthens Fractal’s commitment to deliver high-value, secure AI solutions that power faster insights and informed decisions for global CPG leaders. Together, Fractal’s domain expertise and the C3 Agentic AI Platform help brands turn data into growth and industry leadership.