- Resolves practical challenges in experiments.
- Efficient automated workflows simply work with winimal human intervention.
- Get your experiment off the ground in record time.
- Leverage the knowledge of a team of experts to guide and train your team.
- Modern synthetic control gives you accurate data for every business decision.
- Simplify your analytics and keep your insights pipeline active.
- From getting experiments off the ground to keeping your team on track, nobody else does this much at this price.
- Dedicated support for test design, execution, and analysis.
Scientific and systematic testing can unlock new insights and provide direction with the following tests
Marketing and merchandizing tests
- Product launches or discontinuations
- Product bundling and assortment
- Pricing, Promotions, Packaging
- Loyalty and retention programs
In-store experience tests
- Store and shelf layout (Planograms)
- Fixtures, displays, signage
- In-Store promotions and coupons
- Store remodeling
Store operations tests
- Store operating hours
- Sales training and compensation
- Modernizing operations with technology
- Product launches or discontinuations
- Product bundling and assortment
- Pricing, Promotions, Packaging
- Loyalty and retention programs
- Store and shelf layout (Planograms)
- Fixtures, displays, signage
- In-Store promotions and coupons
- Store remodeling
- Store operating hours
- Sales training and compensation
- Modernizing operations with technology
Scientific and systematic testing can unlock new insights and provide direction with the following tests
Product level tests
- Product launches or discontinuations
- Pricing and Discounts
- Promotions
- Packaging and bundling
Site or market level tests
- Shelf & secondary placement
- Displays and signage
- In-Store promotions and coupons
- Events & media mix
Consumer level tests
- Email and social media campaigns
- Loyalty and retention programs
- Product launches or discontinuations
- Pricing and Discounts
- Promotions
- Packaging and bundling
- Shelf & secondary placement
- Displays and signage
- In-Store promotions and coupons
- Events & media mix
- Email and social media campaigns
- Loyalty and retention programs
Scientific and systematic testing can unlock new insights and provide direction with the following tests
Product level tests
- Product launches or discontinuations
- Pricing and discounts
- Promotions
- Bundling
Store or market level tests
- Store modernization & operations
- Store layouts and fixtures
- Sales personnel effectiveness
- Media mix
Consumer level tests
- Email and social media campaigns
- Loyalty and shopper programs
- Cross-Sell and Up-Sell
- Product launches or discontinuations
- Pricing and discounts
- Promotions
- Bundling
- Store modernization & operations
- Store layouts and fixtures
- Sales personnel effectiveness
- Media mix
- Email and social media campaigns
- Loyalty and shopper programs
- Cross-Sell and Up-Sell
Sales and marketing channels
Financial planning and analysis
Customer service and experience
Business process optimization
Business strategy and innovation
Human resources and beyond
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What would I need to run a successful experiment?
How much would a successful experiment cost?
What metrics would I need to consider to evaluate experiment success?
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What are the variables that can generate actionable insights?
How do I ensure that the experiment is statistically reliable?
What are the factors that drive change during the experiment?
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How to replicate the results of the experiment during roll out?
How to record the results of the test for future use?
How to adjust the experiment to generate the results that i desire?
Fractal Named a Leader in The Forrester Wave : Customer Analytics Service Providers, Q2 2023
Fractal received the highest score possible in 16 out of 29 criteria, the most of all evaluated vendors.
Fractal Named a Leader in The Forrester Wave : Customer Analytics Service Providers, Q2 2023
Fractal received the highest score possible in 16 out of 29 criteria, the most of all evaluated vendors.
Running Meaningful Experiments Across the Customer Lifecycle
The Role of Retail Stores in an Omnichannel World: A Transformation Journey Led by Experimentation
Running Meaningful Experiments Across the Customer Lifecycle
The Role of Retail Stores in an Omnichannel World: A Transformation Journey Led by Experimentation
Gaurav Sachar
Gaurav Sachar
Client Partner, Consulting CPG
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