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Fractal Works with 9 of the top 10

global consumer goods companies

Fractal’s solutions are used by leading enterprises across consumer goods companies

Packaged Food & Beverages

Beauty & Hair Care

CPG

Home Care

Personal & Fabric Care

Health & Wellness

CPG
CPG

Packaged Food & Beverages

CPG

Personal & Fabric Care

CPG

Beauty & Hair Care

CPG

Health & Wellness

CPG

Home Care

We drive real impact by leveraging technology with unmatched domain expertise

$ 1.3B

Reduction in working capital in 4 years driven by Supply Chain Transformation

$ 1B

Savings through end-to-end inventory optimization

$ 350M

Increase in Gross Margin through Revenue Management Solution

$ 700M

Delivered value through Demand Analytics program in RGM and Digital Commerce

$ 50M

Profit opportunity identified for world’s leading Beverage company through MMM

$ 100M

Direct revenue impact through sales transformation
$ 1.3B
Reduction in working capital in 4 years driven by Supply Chain Transformation
$ 1B
Savings through end-to-end inventory optimization
$ 350M
Increase in Gross Margin through Revenue Management Solution
$ 700M
Delivered value through Demand Analytics program in RGM and Digital Commerce
$ 50M
Profit opportunity identified for world’s leading Beverage company through MMM
$ 100M
Direct revenue impact through sales transformation

Enable better decisions with Fractal

Our Offerings

CPG

Power end-to-end supply chain initiatives that drive efficient and effective business operations

  • Enhance customer delight with optimized service levels, on-time delivery,and automated rootcause analysis to accurately anticipate potential issues.
  • Maximize cost performance and profitability by streamlining cost to serve,exploring alternative sourcing,optimizing blend, and reducing business waste.
  • Achieve manufacturing excellence with a smart factory approach that utilizes digital 360°, and provides quality and reliability.
  • Optimize your inventory management with SafeStock, OOS monitoring, and SKU phase-out strategies.
  • Enhance your operations with a digital twin strategy incorporating logistics synchronization and capacity planning.
  • Drive sustainability success with ESG reporting, data model accelerators,and metrics compliance.
  • Elevate your operations with a solution that integrates S&OP control towers, cognitive automation, and functional towers.
  • Manage your supply chain with a data-driven approach that uses a centralized supply chain data hub.

CPG

Shape and capture demand across all commerce platforms to maximize revenue and market share:

  • Unlock additional value by leveraging revenue growth management (RGM) strategies, such as pricing, promotion, portfolio and mix, trade terms, investigative analytics, data design and management, and global intelligence dashboard deployment.
  • Optimize digital commerce performance by utilizing product perfection, supply chain streamlining, and demand forecasting.
  • Enhance your business planning with comprehensive growth forecasting and analytics tools for strategic, operational, and demand-planning decisions.
  • Harness the power of innovation digitization with architectural, disruptive, incremental, and radical solutions that drive innovative operations.
  • Unleash your innovation potential with end-to-end solutions incorporating research and development digitization, including product lifecycle intelligence, engineering and digitization, voice of consumer insights, and Innovation as a Service.

CPG

Achieve omnichannel growth and maximize market reach with strong route-to-market capabilities:

  • Maximize your sales potential with an omnichannel strategy that includes a robust digital business platform and an integrated contact strategy.
  • Improve sales outcomes with effective sales planning that utilizes SKU rationalization, target disintegration, and shelf drivers analytics.
  • Elevate your in-store experience with enhanced shelf image analytics, asset/display recommendations, and SRM activation analysis.
  • Empower your field sales with geospatial analysis, sales optimization, smart order, virtual assistants, and data-driven insights.
  • Maximize your sales potential with a data-driven approach using Customer Genomics® platforms, experiments designed with TrialRun®, and sales data hubs.

CPG

Transform finance functions and take charge of organizational procurement and spend by leveraging predictive analytics:

  • Optimize finances and ensure cash flow sufficiency through finance and business partnering with real-time insights and advanced analytics.
  • Utilize advanced technology for predictive strategic financial planning, budgeting, and forecasting, delivering the strategic value needed to navigate economic challenges.
  • Enable informed decision-making with advanced analytics, automation, and AI/ML through finance controllership for fast and efficient financial reporting.
  • Enhance financial decision-making through proactive, future-focused treasury and risk management, utilizing fraud detection, real-time risk analytics, and predictive analytics.
WHAT OUR CLIENTS HAVE TO SAY
quote
I’d highly recommend Fractal

They have showed strong ownership of the project and delivering the product, and made sure the requirements of the business would be met, and the project concluded according to the initial plan. Fractal also showed several times flexibility and a positive attitude, and the interaction with the team has always been great. The two main positive points would be: 1. Understanding of the business problem 2. Ownership and dedication to the project with flexibility. The whole team has been great.

Head of Ops & Transformation Technology
A Large Food & Beverage Company
quote
Fractal has ensured operational excellence

And business continuity despite the recent transition on the team. The team was quick to onboard and develop technical expertise in existing processes/capabilities. In addition, the team quickly took ownership of the tool and reporting with minimal impact. This has been able to free up capacity within the organization.

Head of Data
Multi national Consumer Goods Giant
quote
The team has shown a great commitment and a result-driven approach.

Always eager to contribute with ideas and provide their support. Never tired to work until the objective of that day is achieved. Showing always a strong reliability.

Finance Transformation & IT Leader
American Multinational Food company
quote
Simply delivery speed and quality

The team truly exceeded all my expectations

IT&D Leader
British Multinational Consumer Goods Company
quote

Fractal team has been very good in taking accountability and ownership of the tasks they have been assigned and it is very helpful.

Supply Chain Operations Director
A Multinational Foods Company
industry Partnerships
Case studies
Case studies

Sweet spot of Responsible AI

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Case studies

The art of realizing in-store potential

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Case studies

Bottling the benefits of data efficiency

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Case studies

Build effective communication and product strategies

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Case studies

Influencing Digital CPG Shoppers

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Case studies

A Fortune 100 CPG company used AI to improve the accuracy of forecasting for UK tea shipments

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Case studies

Data Harmonization

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PODCAST

Futures by Fractal

Keep up with the shifting demands of consumers in today’s
connected world

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White Paper
CPG

Challenges & Benefits of Retailer POS Data Use

White Paper
CPG

Challenges & Benefits of Retailer POS Data Use

Recognition & awards
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Gartner Emerging Tech Impact Radar for Data & Analytics, Artificial Intelligence, Hype cycle for AI & Data Analytics 2022

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The Forrester New Wave: ‘Leader’ among Computer Vision Consultancies Q4, 2020

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Everest Group Analytics and Al Services Specialists PEAK Matrix® Assessment 2021

CPG
CPG
Our Leadership
CPG
Dipita Chakraborty
Dipita Chakraborty

Chief Practice Officer

CPG
Mrunali Majmudar
Mrunali Majmudar

Chief Practice Officer

CPG
Praneet Aneja
Praneet Aneja

Client Partner

CPG
Chris Hansen
Chris Hansen

Client Partner

CPG
Cristina Alvarezogando
Cristina Alvarezogando

Client Partner

CPG
Arumugam Jayabalan
Arumugam Jayabalan

Client Partner

CPG
Prithwish Dev
Prithwish Dev

Client Partner

CPG
Kshama Kankanady
Kshama Kankanady

Client Partner

CPG
Abhishek Bhadra
Abhishek Bhadra

Client Partner

CPG
Saurabh Srivastava
Saurabh Srivastava

Client Partner

CPG
Somshankar Ghosh
Somshankar Ghosh

Client Partner

CPG
Rahul Kapur
Rahul Kapur

Client Partner

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