Powering smarter selling in the field with a sophisticated recommender engine
A suite of solutions to drive both width and depth of sales and effective promotions in modern and traditional trade markets.
Create the optimal vision and plan for identifying and driving new growth at your enterprise
With a proven approach that delivers intelligent, foresight-driven strategies, you’ll realize new growth opportunities to outpace your competitors.
Empower the enterprise with analytics and AI
Drive sustainable growth and competitive advantage across your operations. With a holistic analytics/AI transformation strategy, you’ll power better, faster, and smarter decision-making.
Improve efficiency and accuracy of your demand planning with our AI-enabled forecasting solutions
With a customized solution, you’ll speed up forecasting cycles, reduce inventory costs, and improve service levels.
Activate powerful marketing insights
With a holistic data-driven approach, you’ll measure the true ROI of your interconnected marketing channels to drive smart investments, optimize marketing resources, and power messaging that resonates with your customers.
2 min. read
Influencing Digital CPG Shoppers
Know how behavioral science can help drive better online sales
The Big Picture CPG has been underperforming in e-commerce. While online sales are picking up, the growth is skewed to a few categories with most CPG categories still lagging. What can be the possible reasons for the...
2 min. read
Build effective communication and product strategies
A CPG manufacturer uses network models to identify key drivers and equity paths, across markets.
The Big Picture A leading brand in the men’s grooming category already had over 80% volume share in all key markets. The penetration of the category was close to 100% already, and hence the only feasible way to grow...
2 min. read
Optimize product portfolios using Bayesian Regression analytics
A CPG optimizes its portfolio by exploring granular opportunities at variant and retailer levels.
The Big Picture A leading CPG manufacturer recently changed its messaging strategy from attribute-oriented to customer experience-oriented and thus wanted to compare the impact of its old messaging to its new messaging...
2 min. read
Identify growth opportunities across functions
A CPG identifies cross-functional growth drivers for net revenue management using Bayesian Networks.
The Big Picture A global CPG company needed to be able to predict and identify potential areas of growth that would apply to future scenarios in multiple markets and product lines (e.g., household detergent and food...
Amitabh Bose (Ambo)
Chief Practice Officer
- Business transformation leader
- Student of marketing and behavioral sciences
- P&L owner for CPG and Retail business; expertise in hospitality, media and entertainment industry
- Thought leader in bringing science, advanced analytics/AI to problem solving & decision making
- Over 20 yrs of experience in driving higher value to clients
- Lead analytics-enabled growth strategy
- Functional expertise – Growth, Forecasting, Revenue Management, Data Strategy, Analytics Transformation
- Experienced analytics and technology professional with expertise in analytics led transformation initiatives, sales function effectiveness across CPG & Health Tech organisations