Featured Solutions

Our Thinking

Case Studies

  • Build effective communication and product strategies
    2 min. read

    Build effective communication and product strategies

    A CPG manufacturer uses network models to identify key drivers and equity paths, across markets.

    The Big Picture A leading brand in the men’s grooming category already had over 80% volume share in all key markets. The penetration of the category was close to 100% already, and hence the only feasible way to grow...

  • Optimize product portfolios using Bayesian Regression analytics
    2 min. read

    Optimize product portfolios using Bayesian Regression analytics

    A CPG optimizes its portfolio by exploring granular opportunities at variant and retailer levels.

    The Big Picture A leading CPG manufacturer recently changed its messaging strategy from attribute-oriented to customer experience-oriented and thus wanted to compare the impact of its old messaging to its new messaging...

  • Identify growth opportunities across functions
    2 min. read

    Identify growth opportunities across functions

    A CPG identifies cross-functional growth drivers for net revenue management using Bayesian Networks.

    The Big Picture A global CPG company needed to be able to predict and identify potential areas of growth that would apply to future scenarios in multiple markets and product lines (e.g., household detergent and food...

Our People

  • Amitabh Bose (Ambo)

    Amitabh Bose (Ambo)

    Chief Practice Officer

    • Business transformation leader
    • Student of marketing and behavioral sciences
    • P&L owner for CPG and Retail business; expertise in hospitality, media and entertainment industry
    Amitabh Bose (Ambo)
    • Business transformation leader
    • Student of marketing and behavioral sciences
    • P&L owner for CPG and Retail business; expertise in hospitality, media and entertainment industry
  • Eugene Roytburg

    Eugene Roytburg

    Managing Partner

    • Thought leader in bringing science, advanced analytics/AI to problem solving & decision making
    • Over 20 yrs of experience in driving higher value to clients
    Eugene Roytburg
    • Thought leader in bringing science, advanced analytics/AI to problem solving & decision making
    • Over 20 yrs of experience in driving higher value to clients
  • Lana Klein

    Lana Klein

    Managing Partner

    • Lead analytics-enabled growth strategy
    • Functional expertise – Growth, Forecasting, Revenue Management, Data Strategy, Analytics Transformation
    Lana Klein
    • Lead analytics-enabled growth strategy
    • Functional expertise – Growth, Forecasting, Revenue Management, Data Strategy, Analytics Transformation
  • Mythreyi Mukund

    Mythreyi Mukund

    Client Partner

    • Experienced analytics and technology professional with expertise in analytics led transformation initiatives, sales function effectiveness across CPG & Health Tech organisations
    Mythreyi Mukund
    • Experienced analytics and technology professional with expertise in analytics led transformation initiatives, sales function effectiveness across CPG & Health Tech organisations